Content Management

More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence.

Content management means many things to different people, but it is generally understood to be the concept of separating the design and layout of a website from the actual content contained on that website. This allows a company's web developer to do his job more efficiently and not get bogged down with endless requests for changes, additions and deletions to the content of the web page. More importantly, it allows employees who are not web developers to update the company's web page.

When seeing the changes that have occurred to content management over the last couple of years, it is helpful to take a step back. The commercial internet is only about 10 years old. What began as a way for government researchers to communicate their findings with their peers has morphed into the giant commercial enterprise that is today's Internet. With this explosive growth over the period of just a decade or so, it is no wonder that content management has changed and grown as well.

It may take another 20 years or more until the internet is fully mature, and many more changes are likely to be in store. Seeing those changes coming can put your business on the cutting edge and position you for success.

Putting content ahead of technology is the centerpiece of the content management concept. When designing and updating their websites, smart companies will put the reader first. Try to put yourself in the place of a visitor to your website.

- When a visitor first sees your website, what is their first impression?

- Do they see an easy to use interface?

- Is everything laid out clearly?

- Is it easy to find what you want?

Take an objective look at your company website and answer these questions honestly. If you find your website lacking, you can use content management techniques to make your website more intuitive and user friendly.

More and more companies are hiring professional writers and editors as part of their overall content management strategy. This is a strategy that I believe will pay big dividends as the internet further matures. The internet is already the number one source of information for many people, and as more and more people get comfortable with using the internet, those numbers are likely to grow. The companies that can provide the most useful web content, to the greatest number of people, are the ones that will thrive in the 21st century.

By now most major corporations and many smaller firms already have functioning websites on the Internet. This means that the demand for professionals to design and upload websites is likely to shrink in the future. On the other hand, the need for professionals who can update web content and make it useful to customers is likely to grow. The future of content management has never looked brighter.

Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business. To find more advice, tools and resources to help you succeed in your business, visit: http://www.aWebBiz.com

Barry's Internet Marketing Blog: http://aWebBiz.com/blog

----------------------------------- --------------------------

You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, as long as the author bylines are included with an active hyperlink to the aWebBiz.com website.

---

Why Your Brick-and-Mortar Biz Needs A Website

The internet has taken over our lives with a vengeance,... Read More

Where?s Your Web Site?

This simple question can take on several different forms, but... Read More

Creating Compelling Content , Write It and They Will Come

In a previous ezinearticles.com article,"I Need real visitors, Not Search... Read More

Up The Sandbox!

Go to any internet marketing forum you want these days... Read More

What Business Owners MUST Know BEFORE They Commit To Having A Web Site

Q1.Why would I need a web site? A1.- Improve my... Read More

7 Golden Rules For Building Mini Sites

First, an eye opener. Making your fortune through affiliate programs... Read More

What Your Customers Say About YOUR Site! Part 1

The following is a list of patterns that many visitors... Read More

A Beginners Guide to Server Side Includes

An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More

Let Marketing Manage Your Website Content

The definition of the phrase "Content Management" depends on what... Read More

Website Imperatives and Solutions

When you take a look at the most visited sites... Read More

Web accessibility for screen magnifier users

The needs of screen magnifier users are overlooked when implementing... Read More

Writing Effective ALT Text For Images

Anyone who knows anything about web accessibility knows that images... Read More

5 Essential Traits Of A Home Business Website

So you've decided to start an online work at home... Read More

Adding Word Rich Content to Your Website

You have permission to publish this article electronically, in print,... Read More

Is Your Website Doomed for Failure Before Youve Built It?

One of the things that many people overlook when building... Read More

Benefits Of Making Your Website Accessible To Disabled Users ? Part 2: The Business Case

The Disability Discrimination Act states that service providers must not... Read More

Why You Need a Website

You hear a great deal about the Internet these days... Read More

Live Support from Your Website? Can You Do It for Free?

I'm a freelance programmer and somehow I managed to get... Read More

How to Create Sizzling Sales online

"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More

Growing Your Meetings In CyberSpace

As increasing numbers of people search for information on the... Read More

The Importance of Website Stats to You

One of the best tools you have as a webmaster... Read More

Dreamweaver 8 Preview

August 8 2005, Macromedia announced a release of Studio 8.... Read More

Improve Web Sales Figures Forever And Ever Amen!

"How do I improve web site sales figures?" The CEO... Read More

Frequent Business Question: How Do You Start a Web Business?

Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More

Streamline your Business Website with a Content Management System

I talk with so many people who have small businesses... Read More

Six Basic Reasons Why Visitors Stay On Your Web Site

1. The first page appears quickly.It's a good way to... Read More

Building eCommerce Websites that Work - Part 3

An interesting eCommerce success factor that isn't precisely overlooked, but... Read More

Your Website Reflects Your Business

Some left shoes are in isle 5, while the right... Read More

You Don?t Have to be Amazon.com to Achieve 12% Conversion Rates!

That's right. According to a recent study by Nielsen/NetRatings, Amazon.com... Read More

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking... Read More

Thinking Of Taking Money Online? Whats Best For Merchants? PayPal, WorldPay or Something Else?

It's now easier than ever to take payments on the... Read More

Do Authors Need a Website?

"I am a writer, not a business-person. I don't want... Read More

Develop a Solid Website Presence

Starting an internet business can be confusing to non-veterans. The... Read More