Website For The Company Store

If your company own one or more stores, you might be wondering if it would be a good idea to have a website. You might also be wondering if a website for the company store would be profitable for your business.

Those are very legitimate questions.

I worked as a marketing director for a store for some times, and I was always harassed by salesman wanting me to by publicity for every imaginable form of paper advertising. Some offer were interesting, most were not.

Are you in the same situation?

If you are, you know how expensive paper advertising is. A simple add in the yellow pages can cost you thousands of dollars each year!

So you might be wondering if a website for the company store is a good idea, furthermore an affordable idea. And the answer is maybe.

Why? Because it depends on who you buy your website from and why.

Who should you buy your website for the company store from?

There is a large choice of company who can help you. My suggestion? Go either with a local company you personally know, or ask 3 companies for a quote and compare prices, or do it yourself.

A local company you know

This can be a great choice, because you can get a personal recommendation from a friend or a business partner. But don't fall into the "I have to buy from him because he was recommended". Do your homework first and find out if the company knows what she is doing.

Ask for 3 quotes

This is in my eye a good way to compare prices. The only important thing here is to know what you want first. If you ask quotes without detailing what you need, you will not be able to compare the 3 offers very easily.

Do it yourself

If you have the time to do it, you can use a very simple online tool and build your own website for the company store. The good side of this option is the reduced cost, because you control everything and you don't have to pay for updates. The downside however is that you need to learn how to do it. But when you compare the prices, you might decide you want to learn!

How much should you pay for your website for the company store?

Again, it depends on your budget. If you are already spending thousands of dollars in advertising each year, you might have a larger budget to put in the web. On the other had, if your company has little budget for advertising, you should pay less.

Usually, when I build a website for a company store, I charge between 1000$ and 5000$, depending on the complexity of the site. I can offer very affordable rate for small website because I use an online tool that has an unbeatable price. This allow me, for my clients who has a smaller budget, to teach them how to manage their website themselves. This way, I get them started the right way using all the knowledge I have acquired in the past few years in web marketing, usability and search engine optimization, and then I let them continue the work themselves. It is an excellent way to save when you buy a website for the company store!

Stephanie Hetu
Find more tips to help you increase your business profits at http://www.increase-profits.com. Authors can submit their articles and tips.

---

Should You Design Your Own Website?

If you're anything like most small business owners, you probably... Read More

Your Website Should Be Selling

It may come as some surprise to a traditionally off-line... Read More

Planning Your Website for Success

Most people know they need a website in order to... Read More

The Birth of a Professional Web Site

The Internet has opened a whole New World of opportunity... Read More

3 Essential Tools Every Website Designer and Marketer Needs

Appealing to others is really important when you have a... Read More

Successful Web Development: 10 Key Elements

There are many elements that are key to successful web... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

Things to Consider Before Starting a Website

In the time that I have been using the Internet,... Read More

Have You Got Your Ear To The Ground Or Your Head In The Sand?

What happened on your website yesterday? What about last week... Read More

What Your Customers Say About YOUR Site! Part 1

The following is a list of patterns that many visitors... Read More

Websites for Writers ? Why You Need One and How to Get Started Today

It may seem like the publishing industry's equivalent of Beanie... Read More

Study Your Sites Performance Via Hit Tracking

Knowledge is power.And undoubtedly, it is the key to making... Read More

9 Simple Steps to Create a Background Tiled Image Branded with Your Name

You have seen those web pages where they have the... Read More

Trinkets, Lockets And Empty Pockets

It never ceases to amaze me how many people set-up... Read More

From Search to Sale

The Internet car buyer is an elusive animal. Trying to... Read More

Building a Great Intranet Taxonomy

While it may seem like a "quick and easy" task,... Read More

Improve Web Sales Figures Forever And Ever Amen!

"How do I improve web site sales figures?" The CEO... Read More

Better Web Site ROI: Efficient Online Business with SEO, PPC, Split Testing, and Forums

If you're looking for better web site ROI, chances are,... Read More

Web Analytics - Getting it Right

Understanding and using web analytics.In recent years, website marketers were... Read More

Top 5 Reasons to Track Your Website Traffic

#5 User Satisfaction: Learn what your visitors and site users... Read More

Using Mini Websites - Powerful Way to Direct Marketing

Mini Websites are the most powerful and cost effective solution... Read More

The Secret Benefit Of Accessibility: Part 1 - Increased Usability

Web accessibility has so many benefits that I really do... Read More

Building a Web Site Requires the Right Software to Eliminate Headaches and Keep Money in Your Pocket

When most people build a web site, they think one... Read More

Is Your Website Innovative? Increase Your Business Over Night!

While studying online for IT investment opportunities, I found that... Read More

Guidelines for Web Page Optimization

Below, I have listed 8 simple steps that you can... Read More

Making the Most of Your Website: Start with the Basics

One of my most salient memories from when I sold... Read More

Topics to Add When Creating an Alternate and Modern Medicine Web Directory

Alternate medicine finds its own place in the hearts and... Read More

Your Website Reflects Your Business

Some left shoes are in isle 5, while the right... Read More

Website Content & Usability

Writing for the web is totally different to writing for... Read More

Web Accessibility: The Basics

What is web accessibility & why is it important?Web accessibility... Read More

How To Make Your Website More Successful? (Part I)

Building a website and getting it online is easy. Driving... Read More

Build or Buy a CMS?

Creating a content management system either from scratch,... Read More

Why Every Small Business Owner Needs Two Websites

Every small business owner knows that they need a website,... Read More