Designing an E-commerce Web site is not as simple as having a "pretty" site that is a pleasure to visit. While it is important to have an attractive site, as much thought must be given to functionality as to appearance.
Many Web designers seem to focus more on appearance than functionality, and while an attractive site is helpful, visitors that become frustrated by the inability of a site to function well, will leave almost immediately, never to return!
Just as important in designing an e-commerce-style Web site, is a somewhat basic knowledge of Web site design, with some simple design skills included. While a thorough knowledge of design and functionality is not important, designing an e-commerce site does have some requirements, or else you'll always find yourself going back relentlessly and changing the features and functionality in a vain effort to stay abreast of your site visitor's needs.
E-commerce sites need to focus on some main areas of functionality in order to ensure maximum sales:
1. Load time, page size, and navigability. Slowly loading pages, overly large or small pages, and difficult navigation will only frustrate visitors. Visitors should never have to "wait" for a page to load, should never have to scroll back and forth in order to read a page, nor should they have to "search" relentlessly for the information they want in order to purchase. Clean, simple lines, with fast loading, well laid out pages, make the most sales.
Here's a great service to check your Web site load time:
This one actually pings your Web site from different locations worldwide and returns the average load time for your site, instead of simply returning a theoretical value based on the size of your Web page.
2. Less use of graphics. While graphics are pleasant and intriguing, they don't necessarily achieve more sales. The opposite may be true if too many graphics are used. A page that is graphics heavy loads more slowly and the graphics themselves may take the visitors' minds off the main purpose of the site, i. e. "sales". If graphics are used at all, they should be optimized for Web placement, and reduced to the smallest size possible for viewing. Most graphics can easily be reduced by approximately twenty percent without affecting the quality of the graphics.
Here's a neat tool for optimizing your Web site graphics if you are not very familiar with graphics software:
http://www.netmechanic.com/GIFBot/optimize-graphic.htm
3. The use of CSS (Cascading Style Sheets). CSS effectively eliminates the need of entering repetitive tags like FONT, reducing your page size significantly. Such tags can consume up to 5-7% of your page size. Imagine how much bandwidth you'll save if your Web site has more than 100 pages!
4. Breaking the site up into smaller tables as opposed to enclosing the entire body of a site in one large table. This technique enables the page to load in progression rather than make your visitor stare at a blank screen until the page is fully loaded. This is an often overlooked aspect.
5. Use of sitemaps. Sitemaps not only increase rankings and placement within the Search Engines, they effectively give visitors a "guide" by which to view the site, and eliminate confusion on larger sites, such as e-commerce sites. A site map is what its name implies, a road map for your visitors to follow while they are on your site. It's also a road map for the Search Engines, so a site map serves two very important purposes on an e-commerce site.
6. Content that is keyword rich and well-written will aid in placement within the Search Engines, and keep visitors on a site long enough to purchase. Horribly written sites drive visitors away, while the lack of keywords negatively affects placement and rankings. The writing on any site is the FIRST IMPRESSION potential customers have of you and your products or services, so paying strict attention to the content usually engenders additional sales.
7. Keyword rich title tags will increase traffic overall, and more traffic, of course, means more sales. Title tags help with placement and rankings. Appropriate keywords should also be used for linking internal pages, as this also helps with rankings. Since e-commerce sites are for the most part, larger than personal pages, or other types of sites, the internal linking does lead to more effective initial indexing by the Search Engines also. Care should also be given to the "alt" tags that surround all pictures of products, as non-optimized "alt" tags can lead to poor rankings and placement.
8. E-commerce databases and purchasing procedures that are user friendly. Nothing is more frustrating to future buyers than databases or purchase procedures, that are difficult to use, or that keep going down throughout the process of purchase. A database and purchase procedure, should be easy to use, yet reliable enough to prevent lost sales, or lost monies from sales.
9. A security feature that ensures visitors that personal information is "safe and secure" within the confines of the Web site and that reassures them that their personal information will not be shared nor sold. This is a major concern of online visitors, as the Web is such an "anonymous" type of medium, so any "assurances" as to safety and security will benefit sales.
10. A thank-you page that is presented immediately upon ordering. This ensures "return purchases" as being courteous and polite is always in style and does leave an overall good impression on visitors!
All in all, an e-commerce Web site is significantly different than a personal Home page, or pages of a non-profit organization. The focus of the design and navigation, as well as all other aspects need to focus on the primary purpose of the site, and that of course, is the SALES!
Vishal P. Rao is the owner of: http://www.work-at-home-forum.com/ An online community of people who work at home.
The popular search engine Google indexes over 8 billion websites.... Read More
In the big, wide online world there are millions of... Read More
Directory Generator, a product from Armand Morin and Marc Quarles,... Read More
There are many different traffic analysis tools, ranging from simple... Read More
Having an eye catching website is great, but are you... Read More
If you are looking for creating your online presence you... Read More
Better Web Site ROIHow to increase your business profitability by... Read More
More and more non-profit organizations are developing websites to help... Read More
Design and layout can make your communication come alive and... Read More
2 Golden Rules for an Engaging Website35% of visitors fail... Read More
1) Word of Mouth The single most powerful form of... Read More
Building a website and getting it online is easy. Driving... Read More
The Internet is being used by local service business to... Read More
Understanding and using web analytics.In recent years, website marketers were... Read More
Creating a content management system either from scratch,... Read More
It may seem like the publishing industry's equivalent of Beanie... Read More
Are you, like many other website owners, frustrated at the... Read More
Designing and creating your own website does not have to... Read More
What is the point of having a website, you may... Read More
Did you know that hosting companies overcrowd their servers despite... Read More
The "robots" meta tag, when used properly, will tell the... Read More
Thinking about starting up a business? The web is the... Read More
A PHP Redirect automatically transfers a web user from one... Read More
Server Side Includes (SSI) with ASP People often... Read More
There are hundreds of millions of Web surfers today. Each... Read More
"Don't Sell the Steak, Sell the Sizzle."Have you heard of... Read More
1. The first page appears quickly.It's a good way to... Read More
If you are like me you have wanted to build... Read More
If you haven't made the sales and built your clients... Read More
If you were asked to put a value on your... Read More
One of the biggest mistakes that most online retailers make... Read More
The big thing these days is your ability to capture... Read More
The first thing my business consultant (read brother-in-law) asked me,... Read More
After having decided to start a business, the next thing... Read More
What to do if you are an artist after you... Read More
When you started reading this sentence you assumed lo acabarķa... Read More
Many websites I come across don't have a single link... Read More
If you were asked to put a value on your... Read More
A company must earn and keep trust or sales don't... Read More
Are you, like many other website owners, frustrated at the... Read More
It may come as some surprise to a traditionally off-line... Read More
If you ever want to create a state directory, article... Read More
Many small companies choose not to invest in a professionally... Read More
Are bloated images slowing down your web site and causing... Read More
Spend time planning your Web site. Before you design a... Read More
The internet is a sea of knowledge. Getting your information... Read More
Thousands of people are now making a living online and... Read More
1. SiteSpinner V2 - On Sale www.deprice.com/sitespinner.htmSiteSpinner is a user-friendly... Read More
Huge Mistake #1: Creating a Website with Flash -- Did... Read More
Many millions of dollars are being wasted on promoting and... Read More
Absolutely everything stems from the purpose of your website -... Read More
Like any area of business your website needs some effort... Read More
Profiles are one of the best kept secrets around regarding... Read More
When you take a look at the most visited sites... Read More
Failure, just like success, is measured differently by each and... Read More
That's right. Your method, behavior and strategy you are now... Read More
"I have a small business with just a couple of... Read More
"What's in it for me?" you ask. "Why should I... Read More
I recently helped my mom to launch a website (www.mom2me.com)... Read More
The evolution of web development parallels the model of technology... Read More
Below, I have listed 8 simple steps that you can... Read More
Yahoo has long offered email, an online calendar, notes, bookmarks,... Read More
Everyday thousands of new businesses make the leap and take... Read More
Many small businesses have the misconception that their business can... Read More
So you have a good idea for a business and... Read More
Think up a name and check if yourname.com is available.... Read More
Web Development |