When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you.
Traffic
Just because you think something is a good idea doesn't mean the general public agrees. A web site should solve a problem that is common to some part of the population. If people have a problem, they will be compelled to find an answer to it. If they don't, they are not going to visit your site for anything other than browsing. Browsing doesn't pay the bills!
Do the research on Overture or your favorite tool. If there isn't a significant amount of monthly searches for your topic, move on to another one. If you think you can both alert people to a problem and solve it, you are in for a difficult time. It can be done, but your chances of success are pretty small.
Database Parameters
If you have a database driven site, you absolutely must get control of the sub-domains. Examples of database sites include sites selling products or providing some version of a listing service such as real estate or jobs. Programmers and designers have a bad habit of putting session ids in the sub-domains. Session ids are an indication of dynamic pages, pages that are built on the fly when the domain is triggered. A dynamic domain looks something like:
http://www.your-site.com/default.cfm?sid#####LLLLaaa#####
The problem with dynamic domains concerns search engine robots. A robot is designed to recognize the meta tags and content of a page. The robot will then include the page in the search database. Robots often refuse to index dynamic pages because the robot cannot predict the content on the page. From the robot's view, the page could show different things each time it is accessed. As a result, the search engines can't list it under any particular keyword with any confidence that the content will be relevant to the search. If you have dynamic pages, most of the pages of your site will never appear in Google, Yahoo and MSN. That's a disaster.
Planning is the key to setting up a profitable e-commerce site. Make sure you are solving a known problem and set your site up to be friendly to the search engine robots.
Halstatt Pires is with http://www.marketingtitan.com - an Internet marketing and advertising company in San Diego, California.
1. Address your targeted audience on your business site. Example:... Read More
I've heard several prominent web marketers mention in their classes... Read More
More and more non-profit organizations are developing websites to help... Read More
Like wine cars get more attractive to collectors as years... Read More
A lot has changed in the way sites are optimized... Read More
2 Golden Rules for an Engaging Website35% of visitors fail... Read More
Making maximum profit from your law firm website is important,... Read More
Many small companies choose not to invest in a professionally... Read More
You hear a great deal about the Internet these days... Read More
What is the most important part of your online business?Many... Read More
Many executives and investors are skeptical that software products can... Read More
Every online entrepreneur I talk to is asking the same... Read More
Directory Generator, a product from Armand Morin and Marc Quarles,... Read More
An automated accessibility tool is a piece of software which... Read More
The Internet car buyer is an elusive animal. Trying to... Read More
Today it seems everyone is jumping on the entrepreneur bandwagon,... Read More
Better Web Site ROIHow to increase your business profitability by... Read More
Optimal website design is the art of logical navigation.It will... Read More
No matter the size of your business, having a web... Read More
With all of the factors involved in designing and building... Read More
1. The first page appears quickly.It's a good way to... Read More
Succeeding with an eCommerce website is a dream for many... Read More
When marketing your website, it's important to know which of... Read More
It may come as some surprise to a traditionally off-line... Read More
1. Upload robots.txt file in to your root directory and... Read More
Think up a name and check if yourname.com is available.... Read More
Three way linking and concerns.For many years SEO experts were... Read More
The first thing you will have to deal building your... Read More
In the late 1990's three San Francisco based web developers... Read More
Functions and Subroutines in ASP If you read... Read More
There are lots of HTML editors on the market, however,... Read More
The Internet is a remarkable publishing medium. With just a... Read More
When you publish a content site there are times when... Read More
Designing and creating your own website does not have to... Read More
Getting a Targeted Visitor to a website is a waste... Read More
80% of your Web site is Maintenance!Once your Web site... Read More
Psychology is a long word which everyone thinks, "no, that's... Read More
So you want to have a website. You have gone... Read More
Website, website, website, everyone says you need one. But do... Read More
Analyzing traffic to a site is a key factor in... Read More
A common dilemma most small and medium businesses face when... Read More
Why do some sites succeed while the vast majority of... Read More
Project Safekids provides webmasters a valuable tool which could save... Read More
If you're fairly new to the Internet scene, you may... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
Like most average persons, I wanted some extra money to... Read More
That's right. Your method, behavior and strategy you are now... Read More
Every business needs to know how it is doing. That's... Read More
We are clearly well past the innocent "golden age" of... Read More
Failure, just like success, is measured differently by each and... Read More
You work hard to build traffic to your web page.... Read More
If you have your own business website and you are... Read More
Better Web Site ROIHow to increase your business profitability by... Read More
Profiles are one of the best kept secrets around regarding... Read More
First, using a lot of web graphics, flash, banners and... Read More
Optimal website design is the art of logical navigation.It will... Read More
Your content is what gets you in search engines, speaks... Read More
If you are living in a country that its native... Read More
Web sites are an Ongoing Part of Business.All too many... Read More
Often time I've browsed sites and seen the same thing... Read More
Dance is how you pamper your soul and satiate your... Read More
The Internet is being used by local service business to... Read More
When I started my company in 2002, I knew I... Read More
Part of the success of most home-based businesses is their... Read More
Most interactive websites nowadays would require a user to log... Read More
Whether you have your own business already, or are looking... Read More
Web Development |