What and How to choose the Right Keywords for Mega Traffic

Keywords in Search Engine Optimizing and Search Engine Marketing are the building blocks and foundation of your website on the search engines. If your foundation is weak or poorly put together your webpages won't have much to be based upon for the engines to rank with.

Therefore, careful consideration is of utmost importance when choosing your keywords for your webpages, and so if you choose and target the wrong keywords, all your efforts will be wasted.

When having chosen your keywords, you could be in one of two scenarios: You were able to get a top 10 position in a major search engine and were very excited about the traffic that flooded in, or You got a top 10 ranking, but only a few visitors trickled in to see your site.

Whats happened?

Well, in the first scenario, the person selected a keyword or phrase that was very popular and chose correctly, and lots a people searched on it, rather the other person optimized his/her page for a keyword phrase that not many people searched on, therefore received very little traffic.

So the million dollar question is then: How do you know how to choose the right ones to optimize your website for?

I'll first mention a few ways in which to choose your keywords wisely and then ways to see how popular they are.

1. Think in terms of your customer, put yourself in your customers shoes, what would your customer search for to find you? and 2. Focus your keywords into short, 2 or 3 word phrases (Studies show the majority search for 2 or 3 word phrases)

You can use the above tips in conjunction with the following tools.

http://www.nichebot.com
https://adwords.google.com/select/main?cmd=KeywordSandbox
http://inventory.overture.com/d/searchinventory/suggestion

The above sites will be very useful, in choosing your keywords, so use them to your advantage.

The overture tool, shows the phrase and the number of times a keyword phrase was searched for in the preceding month, while the Google Tool is used for adwords, although I myself and know of others that still use it for general keyword knowledge, and the nichebot site is very useful and a knowledgeable tool for "spotting" the niche words that are being searched for.

Ideally, you want to target keywords and phrases that are searched with some frequency, and that are specific to your Web site, but less competitive, or put another way, think and choose popular keywords that your competitors have overlooked, and which are still popular.

The best thing to try to do is to target multi-word keyword phrases that give you the highest quality leads. For example; if your targeting "software" don't just optimize your page for that word "software" chose a focused niche phrase to target, think in terms of "childrens software" or "educational software",... get the idea?

Think focus?

Also, a small addendum I saw recently on Webposition.com; "...If you take the time to target the RIGHT keywords,[...]you'll be ahead of 99% of the world and you'll be generating more traffic with less effort. Work smarter, not harder is what we always say!"

To sum up,... put yourself in your customers shoes when choosing our keywords, what do you want your customer to search for so they find you online, and input that into a 2 or 3 word phrase, while using the above tools to assist you in this process.

This article was written by Burke Ferguson of AltaCanWeb.com. Burke holds both a BSc. degree in Computer Science as well Certification in Search Engine Optimization and Marketing Strategies. He also regularly publishes The ACE! newsletter, in which he shares his experience, methods, and knowledge with others. Burke can be contacted by his main website AltaCanWeb.com or The ACE! ezine.

---

How Did You Get Here?

When marketing your website, it's important to know which of... Read More

Free Isnt Always Good - 5 Reasons Why You Need Your Own Website

Often time I've browsed sites and seen the same thing... Read More

Having a Portfolio on the Internet Can Help you Infiltate the Workforce

If you're an up and coming graphic/web designer just out... Read More

Track Your Visitors, Using PHP

There are many different traffic analysis tools, ranging from simple... Read More

Web Development Processes and Technical Environments

The process of Web application development is critical to the... Read More

Top 7 Tips for Building an Antique Car Website

Like wine cars get more attractive to collectors as years... Read More

Build It and They Will Come

Build it and they will come is not always true;... Read More

Top 5 Reasons to Track Your Website Traffic

#5 User Satisfaction: Learn what your visitors and site users... Read More

Get Your Business on the Web

I can't think of any business alive today that couldn't... Read More

Internet Marketing Website Promotion -The 7 Biggest Mistakes I See People Make With Websites!

1. Many people are not getting good or complete advice.... Read More

How to Increase Sales with Automation Improvements

How popular is online shopping? And is there room for... Read More

The Web: Your Window of Opportunity

Thinking about starting up a business? The web is the... Read More

User Interface Design: Key to Achieve Best Web Development

From early days of www, the Internet sites that are... Read More

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking... Read More

You Need To Treat Your Website Like An Employee - Heres 5 Ways To Do It

People often come to me in a state of crisis... Read More

Stop Losing Precious Web Site Traffic to the Dreaded World Wide Web Black Hole

You work hard to build traffic to your web page.... Read More

How Disabled Users Access The Internet

In 1995 a new era of accessibility for disabled people... Read More

Why a CSS Website Layout Will Make You Money

Although CSS layouts have been around for years, they haven't... Read More

Functions and Subroutines in ASP

Functions and Subroutines in ASP If you read... Read More

7 Golden Rules For Building Mini Sites

First, an eye opener. Making your fortune through affiliate programs... Read More

What is SQL?

What is SQL? SQL stands for Structured Query Language and... Read More

Six Basic Reasons Why Visitors Stay On Your Web Site

1. The first page appears quickly.It's a good way to... Read More

Making the Most of Your Website: Start with the Basics

One of my most salient memories from when I sold... Read More

3 Ways To Increase Your Websites Conversion rate

Everywhere you look these days, people are telling you that... Read More

7 Tips to Make Your Order Page Work Harder

So your prospect, Mary, is sitting at the computer reading... Read More

3 Rules of Website Designing and Layout

Now that you have got your domain name registered, your... Read More

Three Way Linking - Webmaster Strategy

Three way linking and concerns.For many years SEO experts were... Read More

10 Things You Should Be Monitoring On Your Website

Every business needs to know how it is doing. That's... Read More

Increase Your Affiliate Earnings with a Smart Webmaster Plan

Affiliate programs are a great way to earn an income... Read More

Why Do I Need A Web Site?

Even though the Internet has been around for a long... Read More

Developing A Website: 10 Tips For Getting Started

1. Be clear on your purpose.Building a website can be... Read More

Why Your Business Needs a Website

Even with the steady growth of the World Wide Web,... Read More

Content Management

More and more businesses are recognizing the importance of content... Read More