Profitable Websites for Exclusive Industries

In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It's not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.

Small businesses and corporations need to understand that the internet is indeed a beast, but a beast that can definitely be tamed. In this market small business is primarily focused in independent food service establishments, manufacturing of RVs (recreational vehicles) and related accessories, electronics engineering, and various steel fabrication. While the majority of these industries don't necessarily have grand end-user sales growth, they do have a great potential for being leading providers in the field of B2B. Surprisingly enough, much of that success could come from establishing dynamic functional websites ? but many just don't seem to want to jump on the bandwagon.

The trick is: to have a website with a national scope and feel to set them apart in the world economy from other local business.

Websites that primarily focus on B2B (business to business) sales and leads generation are new to many smaller markets. The internet is considered a point-and-click outlet for general merchandise. For almost as long as anyone can remember, many of the sales for such industries have been generated by cold-calling, sub-contracting, and other relationships such as contacts made at convention meetings, trade shows, and other conventions. It's surprising that so few of the businesses in this area haven't tried to expand their national sales by being a leading provider with expansive information available online.

The steps to creating nationally viable and profitable websites for exclusive industries are pretty simple in base form:

1. Introduce visitors to the website by offering easy access to information that includes the company's history, track record, solutions provided, and plans for the future.

2. Specifically list the company's target markets with examples of satisfied accounts, and extensive information on products and services.

3. Incorporate all of this information into a site that offers a look and feel like it's been designed by a professional team with appropriate vision to reach mass visitors in both domestic and foreign markets.

Many exclusive industries have a background in niche marketing that just doesn't give room to keep an open mind when it comes to new ways of doing business and getting their company's name and information out there. Once that hurdle is jumped, it's pretty just a matter of time before they start generating profitable new contacts who want to know more about the dominating international entity that they have become.

About The Author

Patrick A. McIntire is owner of TechniArtist Media, based in South Bend, Indiana. His company's focus is in creating national scope websites for low cost and local budgets.

patrick@techniartist.com

---

The Road to Better Results

A lot has changed in the way sites are optimized... Read More

Increase Hits to Help Increase Your Business

In this day and age most businesses consider having their... Read More

Ebooks for Webmasters

Internet has opened a whole new world for web developers... Read More

Effective Webdesign

D.zigns dzignerwebs The Basics Before starting on... Read More

Selecting a Web Content Management Product

So you want to take a look at a real... Read More

Web Accessibility Myths

With more and more countries around the world passing laws... Read More

10 Tips For Running A Profitable Web Site

1. Address your targeted audience on your business site. Example:... Read More

Web Content Strategy 101

Your content is what gets you in search engines, speaks... Read More

Top 5 Reasons to Track Your Website Traffic

#5 User Satisfaction: Learn what your visitors and site users... Read More

Revealing the Firefox Secret Used by Top Web Developers and Power-Browsers

Profiles are one of the best kept secrets around regarding... Read More

Topics to Add When Creating an Alternate and Modern Medicine Web Directory

Alternate medicine finds its own place in the hearts and... Read More

Web Accessibility: The Basics

What is web accessibility & why is it important?Web accessibility... Read More

Web Coach Tip: What You Should Know About DIY Web Sites

Recently, a friend asked "What's the deal with those DIY... Read More

Maximizing ROI via Web Site Traffic Analysis

We are clearly well past the innocent "golden age" of... Read More

2 Key Ways to Make Your Site a Success

If one more business owner tells me their website sucks... Read More

A Web Site for Your Small Business: How to Set Up a Website

Your web site will be your window to the world.... Read More

Building Websites with Directory Generator

Directory Generator, a product from Armand Morin and Marc Quarles,... Read More

How to Make Your Own Free Website in 8.5 Minutes or Less

Designing and creating your own website does not have to... Read More

Using Mini Websites - Powerful Way to Direct Marketing

Mini Websites are the most powerful and cost effective solution... Read More

How To Convert More Sales On Your Website

One of the biggest mistakes that most online retailers make... Read More

Build It and They Will Come

Build it and they will come is not always true;... Read More

How Worldly is Your World Wide Web?

The growth in Internet usage around the world is astounding... Read More

The Dos and Donts of Launching a Small Business Website

Launching a new small business website is often a long... Read More

Top 10 Webmaster Challenges

Webmasters deal with a myriad of complex design challenges every... Read More

Top 5 Webmaster Tools You Can Pick Up For Pennies

1. SiteSpinner V2 - On Sale www.deprice.com/sitespinner.htmSiteSpinner is a user-friendly... Read More

4 Steps to Selling More With Your Web Site

Most web sites are more like stage sets than real... Read More

Five Essential Questions to Answer Before Creating Your First (or second...or third) Website

Right after the thought, "I need a website," people usually... Read More

Do You Need a Web Database?

Does My Web Site Require A Web Database?If your web... Read More

I Want To Be A Freelancer

So you have decided that you want to do freelance... Read More

Successful Commercial Sites

Do you make your website just to entertain yourself or... Read More

How to Get a Better Web Site ROI

Better Web Site ROIHow to increase your business profitability by... Read More

Give Your Business a Cash Infusion

Whether you have your own business already, or are looking... Read More

The Evolution Of Search

There have been many significant changes to the face of... Read More