In the region where my company is located, South Bend, Indiana, the demand for web design and associated services could be described as: leery. It's not that the locale is horribly lacking evolvement technologically; rather that so many proprietors in this area are very uncertain as to what the internet can do and how they can go about forming profitable web sites for their exclusive industries.
Small businesses and corporations need to understand that the internet is indeed a beast, but a beast that can definitely be tamed. In this market small business is primarily focused in independent food service establishments, manufacturing of RVs (recreational vehicles) and related accessories, electronics engineering, and various steel fabrication. While the majority of these industries don't necessarily have grand end-user sales growth, they do have a great potential for being leading providers in the field of B2B. Surprisingly enough, much of that success could come from establishing dynamic functional websites ? but many just don't seem to want to jump on the bandwagon.
The trick is: to have a website with a national scope and feel to set them apart in the world economy from other local business.
Websites that primarily focus on B2B (business to business) sales and leads generation are new to many smaller markets. The internet is considered a point-and-click outlet for general merchandise. For almost as long as anyone can remember, many of the sales for such industries have been generated by cold-calling, sub-contracting, and other relationships such as contacts made at convention meetings, trade shows, and other conventions. It's surprising that so few of the businesses in this area haven't tried to expand their national sales by being a leading provider with expansive information available online.
The steps to creating nationally viable and profitable websites for exclusive industries are pretty simple in base form:
1. Introduce visitors to the website by offering easy access to information that includes the company's history, track record, solutions provided, and plans for the future.
2. Specifically list the company's target markets with examples of satisfied accounts, and extensive information on products and services.
3. Incorporate all of this information into a site that offers a look and feel like it's been designed by a professional team with appropriate vision to reach mass visitors in both domestic and foreign markets.
Many exclusive industries have a background in niche marketing that just doesn't give room to keep an open mind when it comes to new ways of doing business and getting their company's name and information out there. Once that hurdle is jumped, it's pretty just a matter of time before they start generating profitable new contacts who want to know more about the dominating international entity that they have become.
About The Author
Patrick A. McIntire is owner of TechniArtist Media, based in South Bend, Indiana. His company's focus is in creating national scope websites for low cost and local budgets.
Your content is what gets you in search engines, speaks... Read More
Web sites are an Ongoing Part of Business.All too many... Read More
Developing a website with content that entices visitors to return... Read More
Many small businesses have the misconception that their business can... Read More
The first step in setting up an online business...Starting an... Read More
D.zigns dzignerwebs The Basics Before starting on... Read More
Dance is how you pamper your soul and satiate your... Read More
An interesting eCommerce success factor that isn't precisely overlooked, but... Read More
Creating a content management system either from scratch,... Read More
When visitors add your web site to their Favorites or... Read More
Does My Web Site Require A Web Database?If your web... Read More
With the New Year upon us yet again, it's time... Read More
One of the biggest mistakes that most online retailers make... Read More
When you started reading this sentence you assumed lo acabarķa... Read More
The DDA (Disability Discrimination Act) states that service providers must... Read More
A website provides invaluable advantages for businesses who have one.7... Read More
I am just a learner who likes to delve in... Read More
There are many different traffic analysis tools, ranging from simple... Read More
Webmasters deal with a myriad of complex design challenges every... Read More
No matter what browser you may want to use, you... Read More
Why do some web sites reap huge benefits while others... Read More
A company must earn and keep trust or sales don't... Read More
From early days of www, the Internet sites that are... Read More
There are millions and millions of websites on the Internet.... Read More
There are hundreds of millions of Web surfers today. Each... Read More
Succeeding with an eCommerce website is a dream for many... Read More
Three way linking and concerns.For many years SEO experts were... Read More
How can we add Word Rich Content to our Websites... Read More
As increasing numbers of people search for information on the... Read More
Conceptualize, Build and Publish a Web site - What's required... Read More
"If you build it, they will come"; is an age... Read More
People often come to me in a state of crisis... Read More
I can't think of any business alive today that couldn't... Read More
If you ever want to create a state directory, article... Read More
In the region where my company is located, South Bend,... Read More
I can't think of any business alive today that couldn't... Read More
So you've decided to start an online work at home... Read More
SiteSpinnerSiteSpinner is a user-friendly web site development tool that includes... Read More
When web content gets discussed on webmaster bulletin boards, the... Read More
Failure, just like success, is measured differently by each and... Read More
Globalize Your WebsiteThe Internet has unlocked a wide array of... Read More
Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More
Mini Websites are the most powerful and cost effective solution... Read More
The growth in Internet usage around the world is astounding... Read More
URL rewriting are major needs for your sites that produce... Read More
A lot of people these days are interested in getting... Read More
Do you make your website just to entertain yourself or... Read More
This simple question can take on several different forms, but... Read More
Fantastico is a 3rd-party cPanel add-on and can be purchased... Read More
#5 User Satisfaction: Learn what your visitors and site users... Read More
As a business you can't afford to ignore the Internet... Read More
They might not be wearing a mask and carrying a... Read More
"What's in it for me?" you ask. "Why should I... Read More
The Internet is a remarkable publishing medium. With just a... Read More
Looks like every client wants a Flash site these days... Read More
Designing an E-commerce Web site is not as simple as... Read More
In this day and age most businesses consider having their... Read More
For years now I've been looking to start my own... Read More
When marketing your website, it's important to know which of... Read More
Server Side Includes (SSI) with ASP People often... Read More
If you're anything like most small business owners, you probably... Read More
I'm one of those people that always wanted a website,... Read More
Are you aware that 90% of the websites on the... Read More
No matter the size of your business, having a web... Read More
Here's something you may never have thought of before:If I... Read More
There's been widespread speculation about the new legislation being introduced... Read More
Web Development |