Most web designers and web design companies will try to convince you that if you want your business to have the best site possible that you MUST have a flash site. Flash, for those of you who are newbies, is a software program that can create really cool special effects and animations. You can either have flash elements embedded in your website or you can have your entire website done in flash.
Now I will be the first to tell you that Flash can make a site look pretty cool, but if you are actually trying to make some money from your online business that using flash is a BIG no-no. Here's why.
1. Too Much Time
It takes way too much time to download an all flash website. Even though broadband and DSL users are growing there are still too many people that are still on dial up to rely on using an all flash site.
Your potential customers will get ticked off at waiting an hour to download your beautiful website and will leave to go to the next one.
A lot of times, designers will say that they can fix the download problem by making smaller portions or chunks of the main site. So instead of having to wait for just one huge file, you now have to wait for a huge file every time you click on a button to go to another part of the site.
It does not fix the problem at all. Your customers are still gonna get ticked after they click on your product button and then realize they have to wait another 8 minutes to download that page too.
2. Annoying Intro
I see a lot of websites that have these flash designed intros. The concept is to have a really cool looking intro to the company or product before launching the main website.
First of all, I have seen some really pathetic attempts at flash intros. If you can't design a good one you should definitely not try at all.
Second, most people search for the skip intro button and just click past it anyway. Or if you don't have a skip intro button, they just leave your website all together because they don't want to watch your useless and annoying intro.
I know that they can be cool, that everyone seems to have one, but unless your website is already bringing in some big time money, then don't risk losing customers by using a flash intro.
3. Not much Content
It seems to be a common problem that a lot of sites that rely on a completely flash design are lacking in the content department. They seem to think that by having lots of cool, flashy elements and designs that their visitors will not notice they are lacking in anything substantial to offer.
Make sure you have good relevant content in your website, the more the better.
4. Search Engines Don't Like Flash
Websites that are done completely in flash, all face one BIG problem. The search engines have nothing to index for your site. In your HTML file you simply have a piece of code that calls up the flash file to play. The search engines can't read this file or what is in it so they have no idea how to index your site and just skip right over it.
You must have readable text and content if you ever have the hopes of getting in the top 10 search results. You will never ever ever get in the top rankings with an all flash website. It's just not going to happen.
5. Flash Headers and Navigation
Some websites have the header portion of their sites display a cool flash picture or have there navigational buttons done in flash. You can get away with this if you have lots of other good quality content for the search engines to read.
If you use a flash based navigation, include links to your other pages within the body of your text as well as text links at the bottom of the page. Search engines won't be able to read the flash navigation and won't know there are any other pages to index if you don't also have the text links in place.
6. No Plugin
Some internet users don't even have the Flash plugin installed on their computer. Some people don't like to download anything from the internet or have never even heard of flash. If they don't have the plugin then your site won't even be visible to them. Even if you put a script up to tell them to go get the Flash plugin, most people won't even bother. This is just another annoying problem to a potential customer.
Now you are armed with proof that using flash in your website is a very stupid thing to do if you want to make any money. If your web designer insists on trying to convince you otherwise, then print out this article and smack him over the head with it. If he still won't listen then find a new designer.
Leah West
http://www.westmarketing-design.com Providing complete search engine optimized website design and internet marketing services for your small business success.
Sign up for my Free ezine at http://www.westmarketing-design.com/ez inesubscribe.htm
Usability isn't only for Web design. It's also applicable in... Read More
First off, I am a designer. Now you're thinking, here's... Read More
Getting a customer is not easy.Getting a visitor to decide... Read More
Here's the single most important part of your website: YOUR... Read More
Whether you're hiring a designer who has created 10 sites... Read More
The Psychology of ColorAre you using the best colors for... Read More
A website should firstly be searched out by visitors before... Read More
The trend today to overuse animation in a website's opening... Read More
One visit does not make a sale. Be sure to... Read More
In learning webpage design, I encountered many problems that took... Read More
The internet is filled with sites and they are good... Read More
Website design is a very competitive area and there is... Read More
Home-based businesses need a strong web presence to combat the... Read More
"Oh, my eyes, my eyes! What an eye sore. Quick,... Read More
Website Design Usability Tips1. Getting to know about audience membersYou... Read More
When creating an e-cover the what's the first thought that... Read More
~A man [woman] is a success if he [she] gets... Read More
Content is undoubtedly the most important element of a website.... Read More
Traffic to a site can be a blessing or a... Read More
Countdown to Armageddon - at least you'd think so judging... Read More
Graphics are fun, but if you put in too many... Read More
I want you to imagine a lemon. In your mind's... Read More
Then it was a choice among crayons, paints and palettes... Read More
**How Colors are Used in web design:**Demarcates screen elements into... Read More
So you need a website. You are not sure if... Read More
An application is not ready for use unless you have... Read More
When a prospect lands on your website will he or... Read More
Gone are the days when you had to rely on... Read More
The great debate: how much copy you should have on... Read More
Are you serious about get this website done fast and... Read More
Your business website tells a lot about your company. A... Read More
Want to know what the worst thing to say on... Read More
Making your site accessible means making it available to be... Read More
How many times have you clicked on a website only... Read More
There's no doubt about it - the first page your... Read More
They say the eyes are the window to the soul.... Read More
Effective navigation stands out. It's clear, obvious, and highly visible.You'll... Read More
The importance of choosing your website keywords carefully is very... Read More
When you're self-employed, choosing a website designer is a crucial... Read More
There are more than billions of Web Sites, running Online... Read More
Most of us at times need advice on different aspects... Read More
When creating an e-cover the what's the first thought that... Read More
What the heck is going on lately? Most internet websites... Read More
FACT: 30 to 60% of visitors tend to drop off... Read More
I'm not a professional web site designer and openly admit... Read More
The Internet has seen an explosion in so called 'lance'... Read More
You know... Before purchasing your product a person comes to... Read More
Getting traffic to your website is not the only factor... Read More
Let's face it. Building a web site that browses consistently... Read More
In my last article entitled, Maximizing The True Value Of... Read More
Whether you're hiring a designer who has created 10 sites... Read More
Should Generating Revenue From A Website Be The Prime Motivator?... Read More
Mechanical spiders have to eat. In fact, they usually have... Read More
Geared Up with a website and lots of energy to... Read More
Websites, there's literally billions of them out there in cyber-space.... Read More
Once, I attempted to create a favicon (the little graphic... Read More
You know that I'm always extolling the virtues of an... Read More
Are you going to design or redesign new website or... Read More
This article is the result of a conversation I had... Read More
ActiveX uses an interesting method for enforcing security ... it... Read More
Copyright 2005 Robert EvansSetting yourself up to earn a steady... Read More
With the advent of the Internet a whole new vista... Read More
So your web site's online and you've got high rankings... Read More
Hire a designer or a programmer for your website is... Read More
Web sites that feature products ? especially furniture or other... Read More
We've all seen and read product testimonials. They're a very... Read More
Web Design |