Stop Sabotaging Your Sales

Do your web pages, sales letters or personal presentations include subtle distractions that unnecessarily cause you to lose sales?

Sometimes prospective customers get distracted during the selling process by outside interruptions. You cannot control those. But many sales-killing distractions are caused by what you put in your web pages and other sales messages ...or by what you say in your personal presentations.

Here are 3 unnecessary distractions you may be creating that sabotage your sales - and how you can avoid them:

1. Requiring Customers to Make Unnecessary Decisions

Design your selling process so prospects do not have to make unnecessary decisions.

Some prospects have difficulty making a clear decision when they have several options. They often react by procrastinating and never making a decision ...and you lose the sale you already made.

Tip: Promote only one product or service at a time. You can develop separate promotions for each product or service you sell. You can even combine several products and services into one package. But always limit your prospect's buying decision to "yes" or "no". Don't distract them with a "which one" decision.

2. Diverting Your Customer's Attention to Something Else

Don't include anything in your selling procedure that can divert attention away from your selling process.

For example, I often see sales oriented web pages that provide clickable links to other web sites with the testimonials. Why would any marketer want to send prospective customers to another web site in the middle of their presentation?

Some prospects will never come back. And for those that do, the flow of the selling process was interrupted - reducing the likelihood of closing the sale. Clickable links have many advantages ...but not when they are in the middle of your sales presentation.

Tip: Review what you usually say in live sales presentations and what you include in your web pages and other sales messages. Look for unnecessary diversions you may have included - and get rid of them.

3. Presenting Unpleasant Surprises

Avoid including any unpleasant surprises in your selling process - especially near the end.

For example: Many websites do not mention shipping charges until the very last screen of the shopping cart. This unpleasant surprise is one of the major reasons why customers abandon online orders. You can avoid this by always including the shipping charge wherever you list the price.

Tip: An unpleasant surprise can kill a sale. But a pleasant surprise can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will usually eliminate any last minute hesitation.

Don't ask your prospects to make unnecessary decisions. Avoid diverting their attention away from your selling presentation. And don't alarm them with any unpleasant surprises.

It's hard enough to get a prospective customers attention once. If you distract them unnecessarily with something else you may not be able to get their attention again ...and you will lose a sale needlessly.

Copyright 2004 Bob Leduc

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

---

Website Maintenance: What Does it Take to Manage Your Website?

Every action has a beginning phase where you launch your... Read More

Keep It Simple, Stupid: The Beauty of a Clean Cut Website

Don't knock it; "Keep It Simple, Stupid" is a great... Read More

Essential Strategies To Make Your Web Copy Attractive To Your Target Audience

Reading on the web is different than reading in all... Read More

Double Ad-Trackers Its Not as Crazy as It Sounds Here Are 7 Reasons Why?

A Double Ad Tracker is an Ad-Tracker that points to... Read More

6 Reasons Why Web Templates Are Todays Trend

As the Internet blooms at an alarming rate, so as... Read More

Web Design:10 Magnificent Millionaire Dollars Ad Copy Secrets To Empower Your Website..

Hello, how is your website doing?Are sales flowing in?If you... Read More

Use Feng Shui Techniques To Design a Harmonic Website For Your Business

By following feng shui guidelines and techniques, you can build... Read More

How To Design A Web Site

I'm not a professional web site designer and openly admit... Read More

11 Steps to Sticky Web Site!

An attractive and user-friendly Web site is crucial to attracting... Read More

Lead Capture Pages Explode Your Direct Sales Business Online!

Are you building a direct sales or mlm business online?... Read More

Alternative to Web Site Templates and Design Software

Before I discovered the concept of Web site templates, I... Read More

Sales Versus Customer Oriented Websites

Should Generating Revenue From A Website Be The Prime Motivator?... Read More

Web Design Tips To Boost Your Sales

The way you design your web site affects your visitors'... Read More

Offshore Web Design and Development - Use Great Opportunities

Sooner or later every small or medium business owner realizes... Read More

Why Your Site Should be Developed with CSS and Semantic Markup

Why your site should be developed with CSS and semantic... Read More

Handwriting Font Tips - The Personal Touch That Makes a Difference

Most websites use similar fonts and as a result have... Read More

Build A Successful Website For Dummies

So you want to build a website here I will... Read More

Web Usability: The Basics

What is web usability & why is it important?Web usability... Read More

When You Create A Web Site, Dont Make A Splash!

Don't make a splash!Are you thinking about using a splash... Read More

Congratulations! You?ve Gotten Visitors To Your Site! Now, Can They Find What Theyre Looking For?

As search engine marketers, we spend an enormous amount of... Read More

Increasing Conversions Through Action-Oriented Copywriting

I do site reviews. Needless to say, I see a... Read More

Dos and Donts in Web Design - part 2 (content)

Do know your audienceIt's important to know your audience. If... Read More

Keep Them Coming Back - Update Your Site

If you are anything like me, your website is a... Read More

Web-Safe Fonts for Your Site

Choosing the right typeface for your website copy is important,... Read More

Use Exclusive Content - When Reprint Articles Dont Do Enough

There is no doubt that reprint articles can serve lots... Read More

Put Up A Website And Start Promoting In About An Hour

I can't figure out people who have products or information... Read More

How to Make Your Site Attractive to Potential Link Partners

Every now and then, I receive a link exchange request... Read More

How to Make a Website (Minus the Headaches)

There is nothing wrong with making your own website if... Read More

The Secret To A Profitable Website

Whether you are planning on having a website built for... Read More

Successful Flash Tips

Ever browse across a website that took ten million years... Read More

Does Your Website Induce Seizures?

QUESTION: We promote our web site in all our... Read More

Creating A Quality Web Site Design!

In this article, I will attempt to cover the basics... Read More

What Drives Repeat Visitors To Your Site?

There can be zillions of reasons why your visitors return... Read More