Why is My Restaurant Not Full Every Monday Night?

In a quest for customers and to keep those customers, restaurants are now compelled to develop a marketing plan. Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success.

Marketing plans are a crucial component for anyone who has the desire to make their restaurant a success. In a quest for customers and to keep those customers, restaurant are now compelled to develop a marketing plan. However, many restaurant owners are not comfortable with marketing, or don't know how to write a proper marketing plan ? after all the thing they know best is the restaurant business. If you want to be a better restaurant marketer, attract customers, and have an ongoing direction to follow for your business, then it is important that you follow a strategic marketing plan.

Having a solid marketing plan for your restaurant enables you to clearly articulate your message so that customers and prospects are interested in and listen to what you have to say. You marketing plan should deliver such a strong message that it compels these customers and prospects to take action and vote with their feet by coming into your restaurant.

Standard marketing plans contain most or all of the following sections: market research, description of your target markets, description of your products or services, your competition, budget, strategy and goals, and action items to complete. They should also include your pricing, and positioning and branding statements. In order for your plan to work, it must be a living document, so make changes as you implement the plan according to what works and what doesn't.

If you are not a marketing expert then help is only a step away. Marketing plan software is available to help you outline and develop a solid marketing plan yourself or you can hire an external marketing consultant who specializes in restaurant marketing to write the plan for you.

Learn more about bringing new customers to your restaurant / new marketing ideas:

http://www.hjventures.com/restaurant-marketing-ideas.html

Howard Schwartz is a partner in several business strategy groups, including HJ Ventures International, Inc. Howard has worked with hundreds of entrepreneurs worldwide with a focus on writing business plans for companies interested in raising capital from Venture Funds and Angel Investors. Howard's business plans have secured several million dollars in funding.

For more information: http://www.hjventures.com

---

Credit Repair Business Opportunities - Huge Profit Potential!

In the world today, many people are further in debt... Read More

Banking and Company Credit Card Policies for Small Business

Does your small business have a banking and credit card... Read More

Business Development Is Not An Event

Cash flow. To stay in business, you've got to keep... Read More

Franchising Pros and Cons

Last week's question from Anthony R. on how to choose... Read More

How To Make Sure Your Customers Still Trust Your Small Business

The stock market is still on a wild roller coaster... Read More

Hone Your Edge, Stay Focused

A common hazard faced by new entrepreneurs is a lack... Read More

The Business Failed, But Did You?

Q: After years of dreaming about starting my own business,... Read More

The Game Plan ? The Difference Between Small Business Success And Failure

It is an American dream to own a business. But... Read More

Employee Induction - Are you Inducting your People - A Practical How To

In today's fast paced marketplace it is easy to neglect... Read More

The Role of the Business Model and Strategy for Business

People will always stress that having a well researched business... Read More

Creating a Paperless Office

When working from home, it is usual to find that... Read More

Small Business Grants - Tips from the Pros

Every business starts with an idea or a dream. To... Read More

Carwash Franchisor Case Study

There are only a handful of car wash franchises in... Read More

Cleaning Service Stations with a Pressure Washer

Fuel prices these days are quite high and they take... Read More

Simple Business Tactics Are Your Key To Success

In a world full of complications sometimes we overlook the... Read More

Your Babys Ugly..and Youve Got Bad Breath

I've got good news and bad news. The good news... Read More

Collect that Debt - Your Business Depends on it

The efficiency of debt collection is the difference between a... Read More

Taking Stock

Back when I owned an inventory-based business, one of my... Read More

Buying a Franchise

Buying a franchise is not for everyone. This guide will... Read More

Looking for a Business to Run in the New Revitalized Downtown Area?

Looking for a place to add a Quick Lube away... Read More

New Habits, Rebounding Economy Help To Sell Giftware and Collectibles

Just a few years ago, when one thought of a... Read More

Professional Car Care Businesses You Can Start

If you are in the professional car care business you... Read More

Survival Tips For Your Small Business

No matter type of business you operate you've got to... Read More

Do You Want Your Own Fully Programmable ERP? - Part 2

In the first article we mentioned the main characteristics that... Read More

Tell Me The Reasons Why I Should Believe You?

Have you ever heard the phrase, 'PREPONDERANCE OF PROOF'?I recently... Read More

How to Promote Yourself to Small Business Riches

You've heard it before; we're living in an information age.... Read More

How to Effectively Design Your Business Image

In many industries, image is one of the last things... Read More

Batting Cages Business - Making Profits With The Swing Of A Bat

There is a Batting Cages Business for those people who... Read More

Small Business Success - It?s a Matter of Confidence

I was floored! I couldn't believe what they were saying!... Read More

Shopping For a Franchise

Shopping for a franchise is easy if you know what... Read More

Frodos Journey: What It Can Teach You About Marketing Your Small Business

Just recently, I took a break and caught "The Return... Read More

How Micro Loans Can Mean Macro Success for Your Business

"Inch by inch, row by row...that's the way my garden... Read More

Aircraft Washing Business Tip - Interior Private Jet Cleaning

Aircraft Interiors of personal and corporate jets have hundreds of... Read More