Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do

Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.

The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that's genuine and from the heart.

People don't buy products or services. "Hi, I'm a business coach" is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients' deep-rooted needs and how I can get them life changing results in a quick "30 second commercial" or "elevator speech."

Here's a sample of my "elevator speech."

"You know how many self-employed professionals feel frustrated and overwhelmed because they don't have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!"

Now it's your turn. Think in terms of what's in it for them and build yourself an "elevator speech."

WRITTEN EXERCISE:

You know how some? (summarize and describe the ideal clients you are speaking to or about) __________________________________________ ?do, are or feel? (identify and summarize what your clients' biggest and most immediate problems are) ___________________________________ Well, what I do is? (how your offering(s)solve their problems) The benefit (or result) of which is? (outcome of solution and all the you're your clients' lives will be better after working with you) ____________________

You'll only get one chance to make a first impression. Your "elevator speech" presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you'll be booking yourself solid!

Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic

Michael Port is the guy to call when you're tired of thinking small and the owner of Michael Port & Associates, the premier marketing and sales strategy consulting firm for professional service providers.

In The News:

pen paper and inkwell


cat break through


The More you GIVE the More you GET

Why give freebies?We have all seen freebies at trade shows... Read More

Small Business Pricing Strategies

TACTIC #1 -- Never simply slash your prices, unless you're... Read More

Internships: Good for Everyone

Many job applicants want a job but often do not... Read More

Successful Small Businesses Use PR

It's obvious when a small business has accepted the fact... Read More

Small Business Computer Security, the Basics

Anyone in business today realizes both the natural dependency on... Read More

Image is Everything - Secrets to Cleaning Car Fleets

A recent survey indicated that clean Taxi Cabs Fleets have... Read More

Pressure Washing; How to Bid Concrete Cleaning Jobs

Remember the cleaning business is all about time ratio to... Read More

How to Successfully Avoid Becoming One of The 80% of Small Businesses That Will FAIL

It's a commonly quoted statistic: 80% of all small businesses... Read More

Where Can I Get Clients From?

The following tips have come from a wide variety of... Read More

Where Can People Find Information About Starting A Business?

Approximately 200,000 new businesses are started each year. More people... Read More

Job Costing - Do You Know How?

What's your job profitability? I meet with business owners every... Read More

Is This The Way Its Always Been Done?

Let's face it, we all tend to get stuck in... Read More

California Department of Corporations Attempts to PR Their Benefits to Consumers

On Monday the Department of Corporations in California revoked franchise... Read More

Youll See It When You Believe It - Growing Your Business from the Inside Out

What unspoken message are you sending your clients and customers?... Read More

Keeping your Business Alive

As long as you eat and breathe you will stay... Read More

How To Ruin Your Business

If you're like the rest of us, you've spent a... Read More

How to Compete with the Big Guns?!

Many small business startups fail within the first 2 years... Read More

Image of Your Franchise Automotive Outlet is So Important

Image of your franchise automotive outlet is so important. Some... Read More

There Is Security in Change... But Use Caution

It has been said that the only constant is change.... Read More

Alliances: What works, what does not

Why Alliances FailWhen do you know an alliance is falling... Read More

Build Your Small Business by Building Relationships

-- The One Pager Shortcut Series --People do business with... Read More

Are You Making the Most of Your Intern?

KEEPING INTEREST HIGH: Supervision is key to the success of... Read More

Business Failure, The 8 Traps Causing Failure And The One Attribute Which Ensures Business Survival

It is estimated that 78% of all small business start-ups... Read More

Why The Carwash Industry is Stagnant; What You Can Do to Change Your Field

Many years ago, I had warned the carwash industry of... Read More

Predicting Business Retirement Satisfaction for Business Owners

Most business owners do not think of selling their companies... Read More

Do You Microbifer in Your Cleaning Business?

Microfiber cleaning towels have been around for about ten years... Read More

Business Relationships Defined

What makes a business relationship?What really makes a business relationship?... Read More

Measuring Your Way to Success

Are you a motivational speaker who consistently gets rave reviews... Read More

Operating Your Small Business ? Everything Really Is a Project

Do you operate your business as a series of projects,... Read More

Expanding A Mobile Car Wash Business

What is the best time to expand a mobile car... Read More

Small Business Ideas - Your Image Can Lose You Business

What image do you and your people portray to your... Read More

Temporary Staffing Agency: How to Start

The temporary staffing industry continues to expand, with yearly double-digit... Read More

Buying a Franchise

Buying a franchise is not for everyone. This guide will... Read More