Book Yourself Solid Key #5: Go Forward With Gusto & Articulate What You Do

Want your small business to flip instead of flop?! Statistically half of the entrepreneurs reading this will be out of business in three short years. Establishing a long standing, profitable and successful business absolutely depends on your ability to convey a clear message. A heartfelt message that tells clients exactly what you do, the specific 'invest-able opportunities' you bring to the table and all the ways clients will have a bigger, better, fuller life as a result of working with you.

The attention span of your clients is short and they are bombarded with massive amounts of advertising, junk mail and spam. Cut through the clutter and use solution speak that's genuine and from the heart.

People don't buy products or services. "Hi, I'm a business coach" is a technical and boring description of what I do. It will get lost in the shuffle. Instead I use a short benefit driven message to capture the attention of my ideal clients. I stay focused on my clients' deep-rooted needs and how I can get them life changing results in a quick "30 second commercial" or "elevator speech."

Here's a sample of my "elevator speech."

"You know how many self-employed professionals feel frustrated and overwhelmed because they don't have enough clients? Well, I coach them in the 7 keys to Booking Themselves Solid. The result is a thriving business with more clients than they can handle!"

Now it's your turn. Think in terms of what's in it for them and build yourself an "elevator speech."

WRITTEN EXERCISE:

You know how some? (summarize and describe the ideal clients you are speaking to or about) __________________________________________ ?do, are or feel? (identify and summarize what your clients' biggest and most immediate problems are) ___________________________________ Well, what I do is? (how your offering(s)solve their problems) The benefit (or result) of which is? (outcome of solution and all the you're your clients' lives will be better after working with you) ____________________

You'll only get one chance to make a first impression. Your "elevator speech" presents you and your business in a powerful and compelling way. Articulate your brilliance everywhere and anywhere you go and soon you'll be booking yourself solid!

Stay tuned for Book Yourself Solid Key #6: Simple Selling Magic

Michael Port is the guy to call when you're tired of thinking small and the owner of Michael Port & Associates, the premier marketing and sales strategy consulting firm for professional service providers.

---

Common Mistakes When Planning Your Medical Spa

Everything starts with a business plan: If you don't have... Read More

Definition of Security: Small Business Owner

Yes, that IS security when nobody can downsize you because... Read More

Never Burn a Bridge

Why should you always maintain a good report with a... Read More

How To Create A Business Note That Is More Attractive To A Note Investor

You are selling your small business (business value under $1... Read More

How to Create an Employee Manual

Large corporations use employee manuals to both educate employees about... Read More

Advertising - For Small Businesses (Part 2)

How to do itPeople skim through newspapers and magazines and... Read More

Making Direct Mail Work for Small Businesses

If you own a small business, then you know the... Read More

Is This The Way Its Always Been Done?

Let's face it, we all tend to get stuck in... Read More

Computer Tips that Help Small Businesses Operate Profitably

When working properly, computers enable small businesses to make big... Read More

So What? How to Elicit Benefits from Features

"So what?" is a lovely question.It can lead to a... Read More

Dont Wait - Sell The Future Now!

Just as you are about to say "good-bye" to your... Read More

Starting a Tractor Washing Business

In the heavy equipment cleaning business you can make good... Read More

Franchise Buyers Lying On Forms

The Federal Trade Commission which governs the franchise industry thru... Read More

Why are Reverse Mergers Often the Victims of Short Sellers?

There is a great deal of abuse going on in... Read More

Professional Car Care Businesses You Can Start

If you are in the professional car care business you... Read More

Is a Small Business Web Site a Wise Investment?

One of the greatest pitfalls in e-commerce is Field of... Read More

Top Ten Blunders Business Owners Make

In today's marketplace the words 'job security' have become an... Read More

Procrastinate Your Way To A Successful Small Business

What will your business look like a year from today?If... Read More

The Workers? Compensation Situation in this Country is Nuts, Arnold in CA Takes Action

The Workers' Compensation situation in this country is unbelievable. Why,... Read More

North County San Diego Small Business

North County San Diego has had some significant growth, and... Read More

The Franchisors Heavy Load

Why are we over regulation the franchising industry, what purpose... Read More

Promote Yourself More Successfully

One of the great challenges for independent professionals and small... Read More

How to Handle Rejection When You Start an Office Cleaning Business

"If at first you don't succeed, then skydiving definitely isn't... Read More

Small Business Survival Tips

No matter what kind of small business you have, you... Read More

Routine Maintenance of High Pressure Hot Water Motors

If you run a pressure washer business you need complete... Read More

11 Things Small Business Owners Can Learn From Tiger

1. There Are No "gimmes" ? They count two-foot putts... Read More

Financial Fundamentals - What Every Small Business Owner Should Know!

Business owners rarely go into business to deal with the... Read More

The Types of Skip Trace Accounts

First, we need to define the different kinds of skip... Read More

Seven Common Mistakes Made By Small Business Owners

Most new small businesses won't be in business this time... Read More

City Wide Garage Sales: Hidden Riches!

Most of us remember going to at least one garage... Read More

Survival Tips For Your Small Business

No matter type of business you operate you've got to... Read More

Bringing Home the Bacon

In general, all of us know how to accomplish the... Read More

Small Business Essentials: Start Here

Thinking of starting a business on line? If so there... Read More