Do you believe in the idea of "abundance" or do you see the whole notion as just a load of "airy-fairy" nonsense spouted by "new age" goody goodies?
As you'll soon discover - I firmly believe that giving is an essential part of an expert business's marketing mix.
I've read plenty on the subject of giving in order to gain, and have practiced it since I launched my first business in 1997, because it just seems to work so well.
But nothing I've heard or read in this time has ever been able to explain how giving turns into gain. If you're like me then you may be unwilling to just accept the wishy-washy abundance explanation that 2+2=5. We all know that 2+2=4!
So what's really going on?
I think I have a good idea why giving works so well and I'm going to share that with you here.
Here's my explanation of why doing good deeds will improve the success of your business and bring you more wealth and happiness...
The Universal Law of Abundance Uncovered...
In my book entitled, The Gorillas Want Bananas, I share the top 7 things that Lean Marketers do to be successful. 2 of the 7 activities that I recommend are based around giving...
1. Giving Referrals
2. Giving Freebies
But, how can it be that giving stuff away brings you more business success and profit?
I'll begin to answer this by first telling you about an excellent book (and now film)...
Pay It Forward
Reuben St. Clair, the teacher protagonist in the book Pay It Forward, starts a movement with a voluntary, extra-credit assignment:
THINK OF AN IDEA FOR WORLD CHANGE, AND PUT IT INTO ACTION
Trevor, a 12 year old student, thinks of an idea...
"You see, I do something real good for three people. And then when they ask how they can pay it back, I say they have to Pay It Forward. To three more people. Each. So nine people get helped. Then those people have to do twenty-seven."
He turned on the calculator, punched in a few numbers.
"Then it sort of spreads out, see. To eighty-one. Then two hundred forty-three. Then seven hundred twenty-nine. Then two thousand, one hundred eighty-seven. See how big it gets?"
The maths, are based on the law of exponential growth using powers of three...
* Let's say you can do three good deeds this month.
* This time next year there will be 3^12 good deeds done in one month. That's 531,441 (over half a million in one month)
* Just think... what if 100 people started with 3 deeds in that first month?
Trevor also observes:
"It doesn't have to be a big thing. It can just seem that way, depending on whom you do it for."
The 3 Vital Ingredients of The Abundance Puzzle There are 2 things we'll take from the story above and an additional one, based on The Small World Effect, that ties it all together and brings it full circle so that we get our rewards...
1. Viral Growth
This exponential thing isn't something that was invented along with the Internet - it's behind epidemics, whether they're social movements, trends or diseases. Getting people to join your movement by passing things forward can create dramatic exposure and quickly.
2. Small Deeds that Seem Big
The idea that the deed only has to be "perceived as big" is the key to how you can give referrals, provide high value stuff and do seemingly huge favours without even thinking about the need for a payback... By the way, it's important that you approach this without any expectation of a direct payback from the people you help - if you don't you'll be frustrated.
3. It's a Small World
You've probably already heard of the, Small World Effect, 6 degrees of separation, or Kevin Bacon Game. They're essentially telling us the same thing... It's the idea that we are all linked to everyone else by 5 intermediaries or less. Recent theoretical work suggests that the number may or may not be 6, but it is certainly small not 100 for example.
Just think about it. If you know 300 people who each know 300 people who each know 300 people etc then it doesn't take long to hit the whole population of earth within about 6 steps.
Keep these three things in mind and...
Your Reward Will Come
So let's agree that everyone is linked by 6 steps or less. Doing favours and encouraging the recipients to act in the same way when dealing with others means that your reward will happen from unexpected sources and more quickly than you could imagine.
You'll become a benefactor of the very thing you've started, only there will be far more good things coming your way than you initially set in motion. This is the combination of quick viral growth and a small world.
So, your marketing can relax from the usual and frustrating 'what's in it for me?' approach to one where you feel good, look good and get rewarded naturally.
You'll also soon discover that the more you give the more you receive so there's no reason why you should stop at doing just 3 good deeds...
Your Chance To Take Part In My "Pay It Forward" Experiment... One of my favourite good deeds is giving F'REE information to people. So, I'd like to start my own Pay It Forward movement by giving you 2 F'REE eBooks.
If You Haven't Already Then Download Them Here...
Rather than expecting anything in return from you, all I ask is that you do 3 or more good deeds for people you know. The easiest one being to share this link, www.leanmarketing.co.uk with 3 or more contacts who might benefit from these F'REE eBooks too.
So, get involved and see how long it is before you're good deed is rewarded. Then plan to start your own Pay It Forward movement and be sure to tell me what you're doing.
Speak Soon,
'Dangerous' Debbie Jenkins
debs@debbiejenkins.com
(c) Copyright 2005 www.BookShaker.com
SUMMER CAN BE SLOW FOR BUSINESS
But don't let that get in the way of your success.
This is the ideal time to work on your business
rather than in it. Get 2 F'REE eBooks and prepare
for more success with less effort here...
http://www.leanmarketing.co.uk
In the column Plants, Herbs and Roots For Prosperity, I... Read More
What was your energy level like today? Did you wake... Read More
One of the goals that I encourage my clients to... Read More
This article was written for one purpose:To explain to you... Read More
Truth To Live By:What truths do you live by? Are... Read More
Each relationship combines two individual stories to coauthor a new... Read More
When I was a kid sitting in school I can... Read More
Many scientific studies have demonstrated the reality of intuition for... Read More
In a relationship, your ability to understand and respond to... Read More
I'd like you to do an exercise with me.I want... Read More
After years of terrorizing the countryside, hunting deer, poaching livestock,... Read More
To create true, lasting prosperity, almost any guru can tell... Read More
When I was seven years old I wanted to be... Read More
Introduction"Where you find yourself tomorrow is a function of the... Read More
I have finally come to believe something about myself because... Read More
Have you ever felt paralyzed or crippled by fear? As... Read More
Editors Note: Family Circle Interview (2003) with Dr. Wayne Dyer:Could... Read More
Over half of all adults identify themselves as shy. Shyness... Read More
Woman hate a man thats insecure. They hate a man... Read More
Do you feel all alone and out of sorts on... Read More
In the latter half of the 1800s, when the telegraph... Read More
Disclaimer: All the thoughts expressed are my views only! Your... Read More
"How's it going?" I asked the clerk in the new... Read More
There Are No Secrets To SuccessAs you strive toward accomplishing... Read More
You've got a lot to store in that brain of... Read More
Nowadays the terms self-improvement, self-growth and self-help have become popular.... Read More
On Valentine's Day, or any romantic interlude, lovers should woo... Read More
If you are looking for a way to improve your... Read More
Sometimes many of us feel like we've made deposits into... Read More
What separates successful people from unsuccessful people, achievers from non-achievers,... Read More
Millions of people face huge changes in their lives during... Read More
See if this scenario sounds familiar. You're under a lot... Read More
I did a quick search on the Internet for pheromones.Pheromones... Read More
We all experience a little shyness at times with people... Read More
Many scientific studies have demonstrated the reality of intuition for... Read More
Did you know that appreciation is one of the most... Read More
Imagine that each person on this planet carried with them... Read More
Stepping outside your old limitations and 'out of the box'... Read More
1. The most important one: Have at least one person... Read More
The key to a successful life lies in following your... Read More
To create true, lasting prosperity, almost any guru can tell... Read More
Just about everybody gets them...I had them just recently...Yup, I... Read More
Three Secrets to Effective Affirmations:1 Drive your Physiology - by... Read More
The pupils of the eyes will dilate (enlarge) up to... Read More
One of the great things about rapport is that it... Read More
Most of your success in life will come from your... Read More
We almost all think we are masters of our own... Read More
Underearning is a process of not really making enough to... Read More
I believe in myself, therefore, I have all that my... Read More
I've written this article specifically for individuals contemplating change with... Read More
Having good communication skills in the workplace is important. This... Read More
Many people forget business is a way of service. When... Read More
Character is that which defines us; it's what people will... Read More
One of the goals that I encourage my clients to... Read More
One of the first lessons that "Rich Dad, Poor Dad"... Read More
You are what you think;The experts say we barely use... Read More
You've got a lot to store in that brain of... Read More
Welcome to The Gift ? a simple pattern that is... Read More
When you hear the word "beads," do you immediately think... Read More
Did you ever wonder why it sometimes seems that communications... Read More
Your Total Image is made up of several essential components:?... Read More
I remember a football game from last season when the... Read More
If you think success, happiness and love are going to... Read More
That which you desire to remove from your life is... Read More
One of the first great things I learned when starting... Read More
Many people, who feel that they are independent and communicate... Read More
Attraction |