We have all felt it. We all project it. It's the thing we speak of when we say or think the words:

• "I feel as though I can trust this person" or
• "I think I feel safe in this person's presence" or
• "it seems as though I have known this person a long time" or
• "I just don't feel comfortable when he (or she) is around" or
• "this person makes my skin crawl."

So let's examine each of the above attributes briefly to see what sort of "persona" or image you are projecting for others to "read".

1 ? Sight. What do you see when you look in the mirror? What do you look like? Not everybody has movie star looks or a perfect athlete's body. However, we should all be making the most of what we have got. There is simply no excuse for an unkempt appearance. Are you a man who only shaves every second or third day? If so, why? Are you a woman who has unruly hair?

It has been proven that people judge you mostly by what they see. If you make a poor initial visual presentation then you have to rely on everything else to work overtime to overcome it.

Consider this. Think about your lawyer, accountant, doctor or any other "professional" person. When you first met that person how did they present? Were they well groomed and in fine clothes? Almost certainly they were. Now, every time we see that person we judge them by that first presentation appearance. You may see your accountant one weekend down at the hardware store in his or her grubbiest work clothes ? but you still have that image of them in their professional attire.

Let's reverse that. Let's assume that you bump into that person in the hardware store, you strike up a conversation, during which, they reveal to you that they are an accountant. But you see them in their filthy weekend work gear. Is it convincing? You decide to visit them at their usual place of work at a later date. Hey presto! Out comes this person looking very professional. Is your mind in conflict?

The point I am making is this ? the first impression is the lasting impression. When you see somebody for the first time and they are professionally attired, that is the way you invariably categorise that person from that point on ? even if a subsequent meeting shows them wearing lesser clothing. It just doesn't work in reverse.

My point is ? if you want to project a certain image ? dress for that image. But that is not to say that you need to wear your best clothes all the time when you are away from your work. The above example was just to illustrate my point.

2 ? Sound. What words do you use? Do you speak appropriately and knowledgeably for your profession. Are you prone to "um" and "er" your way through conversations? Do you think before you speak?

Is your verbal language sprinkled or even littered with profanities or expletives? Gutter language is a sure way to lose customers and clients. So are sarcasm, racial prejudism, sexual connotation, rudeness, ignorance, criticism and a host of other poor language traits.

Do you revise and edit your written language in letters or emails before you send them ? particularly when you are in conflict with a person or corporation? Do you screen your writing for blatant errors or possible misunderstandings? Being pleasant but firm creates a much better environment for resolution than a harsh and angry tone. Do you wait before you send your mail and revisit your words before posting? Do you put yourself in the position of the receiver of the correspondence?

3 ? Smell. A tough subject to deal with. I will be blunt. Do you smell? Many people have deficient nasal receptors. Their sense of smell is either diminished or non-existent. Often such people can reek of offensive body odour simply because they are unaware of it themselves.

Some people have heightened nasal receptors. Their sense of smell can be so sensitive that all sorts of odours cause them discomfort. Therefore, if you are a man who drowns himself in after-shave you might save yourself a lot of money by being less liberal with it. Similarly, women who walk down a corridor and leave a trail of perfume in their wake might also like to follow this advice. A hint of after-shave or perfume can be refreshing. A miasma of it can be just the reverse.

4 - Touch. In today's society you had better be aware that excessive touching and feeling is completely unacceptable. If in doubt, you should offer and accept your hand in a hand-shake only. Many people find it very offensive when personal contact is made. If you are in the habit of giving people a hug just make sure that the "hugee" is amenable to the hug from the "hugger".

All of the above add up to what can be described as a "general personal aura". You can send and receive these auras. They form part of that unquantifiable quality that we know of as the "sixth sense." Be aware that many of the subjects that I have described above can be modified to suit specific locations, customs, beliefs and relationships. There is no universal law. Awareness and common sense are the key.

There are several books, which go into great detail on these matters. One such book is "Body Language" by Allan Pease. If you have any difficulty locating this book you can always request it by its unique code (ISBN 0 9593658 0 X). This is an excellent reference source on many non-verbal gestures. It certainly makes for interesting reading.

By being aware of the signals that we send out when we deal with other people we can improve the way we interact with them. These are skills which can be learned and they can greatly increase our results in personal and business relationships.

These skills are important because the greatest element in personal contact with your clients and customers is communication. Poor interpersonal skills will eventually cause a breakdown in confidence which will manifest itself in declining sales.

The most successful people in any business are always the communicators. If you are an employee and you want your salary to increase, work on your communication skills. If you are a business owner and you want your turnover to increase, work on your own communication skills first then show all your employees how to do the same.

The image that you project in the marketplace will directly affect your "bottom line". Think about it. What image are you projecting?

[If you like this article and would like to use it on your own website or ezine you may do so ONLY if the article is not changed in any way and the final paragraph: "About the author", with all links intact, is included.]

About the author: Gary Simpson is the author of eight books covering a diverse range of subjects such as self esteem, affirmations, self defense, finance and much more. His articles appear all over the web. Gary's email address is budo@iinet.net.au. Click here to go to his Motivation & Self Esteem for Success website where you can receive his "Zenspirational Thoughts" plus an immediate FREE copy of his highly acclaimed, life-changing e-book "The Power of Choice."