Why Top Search Engine Placements Never Move?

#1 question when it comes to web advertising is how do I get top 10 search engine placements for the terms I wish to aquire?

Without getting into how to aquire #1 placements (Since there are virtually 100's of articles explaining these techniques), let's instead look into how companies who do end up aquiring them, never seem to loose them...

1st you must understand that search engines all over the world are battleing what seems like a never ending war to be able to provide the ultimate best results for a search.

So since this is true, search engines are consistently upgraded in order to improve their results. With upgrades come new content, with upgrades come loss of placements as well.

We all are consistently updating our sites to better fit search enignes results but at the same time, the top search engines are telling us to simply provide great relative content for your visitors. So why then do we ignore their wishes?

See what I've found through many up's and down's is that I had the ability to get the top placements all along. It was right under my nose the whole time.

Here it is... are you ready?...

Create your content for what you're after and foget it! Move on, attack something else.

See, the reason why so many top companies never lose their precious placements is because they create very good content and then leave it up to search engines to find it, re-find and again re-find the same content.

Here's what happens. The 1st time a search engine finds your content, they archive your information and keep going. Now that they have it archived, they come back time and time again to see if they can still provide viewers with that information.

If by chance you changed it in any way, search engines will ultimately have to re-archive the information again and start all over. This in turn is like "loosing interest" in your information at that time.

So a good rule of thumb is to leave your content the way it is in order to let search engines to have the opportunity to archive, double check and maybe tripple check your content relavance.

I guarantee you if you create it and forget it, create more and forget it and stick to that strategy, your bound to hit your target.

Keep up the good work!

About The Author

Martin Lemieux

Founder and President of Smartads.

http://www.smartads.ca - Here to provide you with effective web design & web advdertising services.

OASES - Online Advertising Search Engine Services

To read more of Martin's articles and get these weekly tips: Sign up here: http://www.smartads.info/newsletter

Download Martin's Articles For Re-Print Here: http://www.smartads.info/top-10/download

---

The Google Sitemap For Idiots

I don't mind admitting that every time some new fangled... Read More

The Purpose of PageRank?

I am sure the first thought provoking question that popped... Read More

The Disease of Google Banning: Are You At Risk?

Definition:Google banning occurs when Google removes your site from its... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Want to avoid being blacklisted by the search engines and... Read More

Search Engine Copywriting: Focus on One Topic

Perhaps the simplest of all the lessons I have learned... Read More

SEO: The Good, The Bad And The Ugly

I seem to have created quite a stir, on a... Read More

Simple Way to Get High Pagerank

Everyone knows that if your website has a high Google... Read More

Playing By Googles Rules

As the undisputable leader in search engines, Google places a... Read More

Torpedo and Sink the Ship SS Search Engine Ranking

I was recently contacted by one of my best clients... Read More

Optimizing For Visitors Not Search Engines

Most people feel that optimizing is to target the search... Read More

Linking for Traffic not Positioning!

With more and more experts and search engine enthusiastsclaiming the... Read More

Advertise Locally Using Search Engines

While search engine advertising has been a great advertising medium... Read More

Google Patent Application ? Linking

The recent patent application filed by Google details numerous items... Read More

SEO Trade Secrets - 8 Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And... Read More

What Did We Learn from the Great Search Engine Experiment!

Last Week I did a Search engine Experiment. I wanted... Read More

Keywords are the ?KEY? to a Popular and Profitable Web Site

Keyword Research will reveal answers to 3 critical questions:1. Is... Read More

SEO Expert Guide - Sitewide Optimization (part 4/10)

In parts 1 and 2 you learnt how to develop... Read More

Link Popularity: Improve Your Search Engine Rankings

What is link popularity?Link Popularity is simply the total number... Read More

The Search Engine Of The Future: Mobility Has A Pricetag

We all know the ease of using a search engine... Read More

Do You Submit Your Website To All The Search Engines?

There is really only one search engine to worry about... Read More

Google Tests Expanded Search To Include Printed Works

Google Labs is currently testing Google Print, which returns results... Read More

Beating the New Google AdWord Rules with Blogs and RSS

When Google Adwords first came on scene, it was not... Read More

Keywords Finalization Methodology

To arrive at the set of keywords that:Describe business correctly... Read More

Do It Yourself SEO

Internet surfers use search engines more than any other tool... Read More

3.5 Tips To Help You Avoid Becoming The Next Search Engine Outlaw

Tip 1 - Hide And SeekDo not use hidden text... Read More

Monitor Your Visibility in Google, MSN, and Yahoo with these DIY SEO Tools

This is the second part of an article series in... Read More

Great Site Ranking in Google The Secrets Out

How many years did you register your domain name for?... Read More

Keyword Research Made Simple!

Keyword Research is the first task in optimizing your web... Read More

The Secret Benefit Of Search Engine Optimisation: Increased Usability

A higher search ranking is what many website owners dream... Read More

What Is Waiting for Us? Tomorrows SEO Industry

Today, SEO is swiftly approaching saturation point. More and more... Read More

Search Engine Optimization SEO Made Easy

SEO is a never ending battle! So is SEO... Read More

The Matrix Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.... Read More

Understanding Googles Algorithm

What is the Google Algorithm?An algorithm is a mathematical equation... Read More