Press Releases Can Increase Search Engine Positioning

When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to distribute the release to thousands of targeted leads, use online press release distribution services, and create our own in-house list of reporters to touch base with. This is

the "standard" route that press release distribution takes.

However, we generally don't think about how these releases can work for us in other ways. For instance, have you considered the fact that adding your press releases to your own site can increase your visibility and boost your lead generation efforts?

How? Because press releases can open new avenues for search engine spiders and site visitors to find you.

Writing A Search-Engine-Friendly Release

Press releases have some unique characteristics that can contribute to an increase in search engine positioning for your site. They are similar in many ways to pages that use search engine copywriting techniques. For instance, they:

  • Have a narrow focus.

  • Include copy that deals with one specific topic.

  • Incorporate the use of keyphrases.

  • Use keyword-rich headlines.

    Press releases, by nature, incorporate each of the elements used with good search engine copywriting. That makes them the perfect addition to your site.

    With very little effort, each of your press releases can be turned into optimized pages that draw in additional, qualified traffic. When you write your next press release, consider adding these two simple steps:

  • Choose keywords that can be easily included in your release.

  • Incorporate keywords into your headline where possible.

    Incorporating Press Releases Into Your Site

    Next, you'll want to develop a page structure that caters to the search engine spiders. Because spiders follow links, you'll have to open a door from your home page to the section of your site that houses the releases.

    First, add a link to your navigation bar that points to a "press release directory." On the directory page, list each individual release with a one- or two-sentence summary and a link to the entire content of the release.

    Then create a separate page for each release you write. Using the keywords you've researched for the content, write a title and description tag for each page. Then upload everything to your host's server. Once the pages are spidered, you'll find numerous new roads leading from the engines to your site.

    With just a little more effort than you would normally give, your press releases can pull "double duty." Through a push-pull effect, your releases can be pushed toward media outlets for additional exposure, and they can also pull visitors back to your site through the use of search engines. The result? Even after the initial media explosion over your releases takes place, they'll be working to drive traffic to your site and increase your search engine positioning.

    About The Author

    Karon Thackston © 2004 http://www.copywritingcourse.com

    Copy not getting results? Learn to write SEO copy that impresses both the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon's latest e-report "How To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)" at http://www.copywritingcourse.com/keyword.

    In The News:

    • pen paper and inkwell


    cat break through


    Keywords, Ranking, & Search Engine Optimization Fun

    I am a Search Engine Optimization newbie. I have read... Read More

    Press Release + PRWeb = Top Google Rank... True or False?

    I've always been a big time press release aficionado.And up... Read More

    Search Engine Ranking - What Works Now

    The methods employed to increase your search engine rankings may... Read More

    Finding The True PR Of A Page?

    I had an email "conversation" this last week which I... Read More

    The (Not So) Shocking Truth About Getting A High Search Engine Ranking

    I have seen my site hit #3 at Google, and... Read More

    Types of Links

    Internal Linking ? An introductionThe web as they call it... Read More

    Seek Engines: What If Seek Had Bumped Out Search?

    In the early days of the World Wide Web, when... Read More

    Link Building - The Waiting Game

    Link building is a waiting game. Many clients have asked... Read More

    Agressive Linking Strategies Help To Get Your Site Noticed

    A good link building strategy has become an essential part... Read More

    Google PageRank Explained

    1. What is PageRank? Here is what Google says:" PageRank... Read More

    Black Hat SEO and the Sneaky Redirect

    Are shades of grey SEO really Black Hat SEO?Black hat... Read More

    What You Did Wrong With Your Domain Names!

    Trying to improve search engine rankings is just like a... Read More

    Are Search Engines Worth It Any More?

    The "Number One" Question - the question that I (and... Read More

    Are Your SEO Efforts Going To Waste?

    Search engine optimization (SEO) is a long and complicated process... Read More

    The Need of Popularity

    In very simple words, the link popularity of your site... Read More

    Cracking the Google Code: Under the GoogleScope

    Google's sweeping changes confirm the search giant has launched a... Read More

    Organic SEO: Patience For Long Term Ranking Results

    When does long term SEO show ranking results? It takes... Read More

    Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines

    Do you have a website that has little or no... Read More

    The Truth About Search Engines: Playing A Game You Cant Win

    If you go strictly by the numbers, Yahoo, MSN and... Read More

    Developing A List Of Keywords For Marketing

    Keywords aren't just some words that allow search engines, like... Read More

    Search Engine Optimization and Submission Tips

    Bringing visitors to your site from the main Search engines... Read More

    High Search Engine Rankings - A Long Term Strategy

    The last 1.5 years have shown major changes in search... Read More

    How Ive Maintained 7 Top Ten Google Rankings For Nine Months

    Back in November 2004 I discovered a way to get... Read More

    Good Content: The Key To Search Engine Ranking

    Good Content: The Key To Search Engine RankingWhat drives visitors... Read More

    The Changing Face of Search Engine Optimization

    With the ever evolving internet market for just about anything... Read More

    SEO India: Tips & Techniques

    SEO is all about "Individualism"According to me SEO is not... Read More

    How To Get Number 1 Spot In Google, Every Time, Guaranteed

    Woaah! Wait a minute. Before I exclusively reveal these insider... Read More

    Increase Your Link Popularity for Free

    Among the many things you need to worry about for... Read More

    How To Avoid The 3 Biggest Title Tag Mistakes With Search Engines

    Your title tag is the most important 3 to 12... Read More

    Google Love - Five Top Tips To Make Google Love Your Site

    1. Google love ...Google and all its programming is not... Read More

    Optimize Your Site Pt1

    Listed here you will find the five of the most... Read More

    Search Engine Marketing: Choosing Keyword Phrases

    Selecting the right keyword phrases is the key to a... Read More

    Top 5 Search Engine Optimization Mistakes

    There are a lot of ways to promote your website... Read More