5 Ways to Increase Business Sales by Contacting Your Existing Customers

One of the best ways to increase your sales and one that won't cost you a lot or take a huge amount of time is by selling more to your existing customers. This can be a lengthy process and expensive to win over a new customer between advertising, sales calls, and approvals. With existing customers the process can be much quicker, smoother, and less costly.

Existing customers already know you and what you can do. Your challenge is to learn about additional opportunities within your company ,and go after them.

If the cost of sale for an existing customer is so much lower than for a new customer, why don't small companies go after their existing customers more aggressively? You should take care existing customers as good as possible ,so that they never leave you.

It's been said before that one unsatisfied customer will go out and tell 10-20 of their friends and family about their unsatisfactory experience, but the opposite doesn't seem to occur. Your customers, vendors, suppliers and associates might think you walk on water, but they won't seem to tell everyone else how great you are unless you show them how and give them an actual reason to do it.

There are many ways to get your customers never leave.

1. Hold contest for best Testimonials.

What is a testimonial? It's a statement, usually written by your customer, saying nice things about some aspect of your business, you, your employees or your products and services. If you want to use the testimonials in marketing efforts, you need to get a written release from your customers who wrote the testimonials giving your business the right to use the testimonial in marketing.

There are many ways to get testimonials from your customers. You can actually hold contests for best testimonials. Request letters of endorsements from your customers, vendors, suppliers, and any associates you have. Use those to promote your products and services. When you use testimonials to add credibility to what you do, you're letting your customers do the marketing for your business.

Testimonials from your customers are one of the strongest marketing tools available. You don't need to use all of what it says in each testimonial letter. Here are some choices or ways you can use testimonials.

¤ You can print the entire letter.

¤ You can print one sentence.

¤ You can print one word.

¤ Print with a picture of the person whose testimonial it is.

¤ Print the person's initials only.

¤ Print the entire name of the person providing the testimonial.

¤ You can actually do video or audio recordings of a person's testimonial.

Ideally, you want to use all of these techniques. The benefit of using testimonials on your web site can help link popularity in search engine results as well.

Whether you use this marketing tool for both inbound or outbound reasons, you will have an advantage over your competition. Check them out next time you visit their office or web site and see for what people are saying about their business practices. You'll be amazed!

2. To build a large sales organization.

So if you expect to receive a $10,000.00+ monthly commission check from the sales volume produced by your down line organization of distributors, you first have to build a large organization. To build a large sales organization you must recruit and sponsor people.

The people you recruit and sponsor will come from either your warm market (people you know such as family and friends), or your cold market (people you don't know).

In all honesty, most people have very little success with their warm market. Which means that if they are going to build a sales organization, then they must recruit from their ........you guessed it....

...Their Cold Market

Targeting a little further ,we find two types of people in the Cold Market: the "opportunity seekers" ,and those who are not. I don't know about you but I'm going for the "opportunity seeker" and I already know that in order to recruit them I must:

Advertise for them (ads ,flyers ,postcards ,fax & email , broadcasting, etc.)

3. Stay in touch with existing customers.

Stay in touch with existing customers to learn their ongoing needs. Inquire into their challenges so as to discover needs they have that you can fulfill. It may be that someone in another department has a problem that one of your company's products or services can solve. It is only by being in touch with customers that you learn about such opportunities.

Try to find up selling opportunities. Not only more of the same, but larger orders and new features. A satisfied customer is a great candidate for expanded sales. The customer has respect for your capabilities and ability to deliver. The customer will listen to your pitch and likely tell you about possible obstacles.

4. Help solve their problem.

They will probably tell you about their limited budgets or opposition from another department. They might slip you some information about the existence of a competitor. You are then in a position where you can help solve the problem. Perhaps by offering a quantity discount or throwing in some additional service that will convince others in your company that you should provide more of your products or services.

5. Seek out leads from existing customers.

Seek out leads from existing customers. They can often provide referrals to others in their companies or to individuals associated with other firms they do business with. It always helps in soliciting a prospect to be referred by someone the prospect respects. Existing customers represent a potential gold mine. Not only for the present, but for helping expand your company's future.

Erny Setyawati is Publisher/Editor of Bali Global Market Ezine who has experiences in Business on line and marketing on line solution. To know more about her ezine see at: http://www.baliglobalmarket.com

---

Unleash Your Inner Sales Superstar & Win More Business Right Now!

It's a rainy afternoon on a typical mid week afternoon... Read More

Sneaky Sales Tactics

The reason why you have a job in sales is... Read More

Build Rapport by Mirroring

Traditionally, salespeople look for something in the office that begs... Read More

Direct Sales and the Use of Clipboards

Do you ever feel that when you are doing direct... Read More

Sales Predator Or Professional Sales Rep

From a customer's perception, it's easy for a salesperson to... Read More

Sales Marketing: 10 Explosive Strategies To Amplify Your Sales

Marketing is a skill. Once you master it, you can... Read More

How To Write A Solution - Savvy Sales Letter to To Get Clients

Too many sales letters are shaped into paper airplanes and... Read More

11 Powerful Methods of Sales Lead Generation

Are you searching for new and innovative ways of sales... Read More

Sales Marketing: 10 Amazing Secrets To Sell Any Product Fast.

Implement these smart sales marketing secrets and you'll be capable... Read More

Sell Yourself - Sell Anything!

Each of us sells every single day. We are all... Read More

Secrets to Getting in Front of Your Best Prospects

As a salesperson, your ultimate goal, of course, is to... Read More

10 Expressions to Avoid in Sales Communication

Keeping up with what words are in and out isn't... Read More

How to Reduce Sales Resistance

Sales resistance is a fact of life for most sales... Read More

Value Add Negotiating for Sales Professionals

Imagine this scenario. You are a sales representative for Baker... Read More

The Canned Sales Pitch Myth

Canned or scripted sales approaches are rarely successful, because one... Read More

How Can A Smelly, Hissing Goose Teach You To Be A Business Leader?

In the 1990's we lived on a farm in Iowa.... Read More

Growing Sales Through Creating Connections

Your mission as a business owner is to develop a... Read More

The ?Shocking? Sales Strategy of Saying THANKS!

I would like you to begin thinking of mailboxes in... Read More

Sales 101: Asking for the Order

"Ask, and you shall receive", a biblical principal that offers... Read More

Spend More Time Selling

On average a sales person spends less than two hours... Read More

Sales Leads: 10 Sure Fire Ways To Unleash An Avalanche Of Sales

If you knew a few sure fire ideas that have... Read More

Selling More Effectively as a Trusted Sales Professional - Thirteen Tips

Do you want to sell more successfully using an honorable... Read More

More Customers! Less Work!

Wouldn't it be nice if there were an inexpensive method... Read More

Simple Technique for Isolating Objections

To isolate any objection quickly you can use this effective... Read More

Ten Ways to Super Charge Your Sales

1. Add a no-fee interactive game to your web site.... Read More

7 Quick and Easy Ways To Multiply Your Sales

There are always some great, fast and easy ways to... Read More

Six Simple Steps to Increase Sales and Decrease Stress

Have you ever found a lead on a scrap of... Read More

Do You Want Fries With That? - Using Suggestive Selling to Increase Your Sales

Suggestive selling is a powerful tool that can increase your... Read More

How to Sell a Feeling

To be totally in tune with the needs of your... Read More

22 Closes For Real Estate Agents To Make The Sale

All closes are not created equal. Top producers realize every... Read More

Increase Your Sales With an Incredible Offer

What are you selling?Coaching? Consulting? Professional services? A product? Information?To... Read More

The Pipeline: Curious, Desperate, Inspired?

You do have a "Pipeline" don't you? You know, the... Read More

A Sale in 30 Seconds? Its all in the Greeting

It has been said that a customer makes a decision... Read More