Four Different Ways People Process Your Information

There are four different ways that audience members assimilate information. They are: visual, auditory, auditory digital, and kinesthetic. While all members of the audience will process information utilizing all four of these approaches at different times, each audience member will individually will individually tend to rely on one of these approaches more than the other three.

Visual: These people memorize and learn by seeing pictures and are less distracted by noise than others. They often have difficulty remembering and are bored by long, verbal presentations because their minds will wander. They are interested in how your presentation looks. They like it when you use words like "see, look, envision, imagine, and picture" in your presentation as these words encourage them to make pictures in their minds.

Auditory: These people are easily distracted by any noises occurring during your presentation. Typically these audience members learn by listening, Your vocal tone and vocal quality will be very important with these people. Words that work well with people in this category include "hear, listen, sound, resonate, and harmonize."

Auditory Digital: These audience members spend a fair amount of time in their heads talking to themselves. They memorize and learn by steps, procedures, and sequences. They want to know that your presentation makes sense. Words that are effective with these people include "sense, experience, understand, think, motivate, and decide."

Kinesthetic: These audience embers often speak very slowly. They are much more oriented towards their feelings than people in the other three categories. They learn by actively doing something and getting the actual feeling of it. They are interested in a presentation that "feels right" or gives them a "gut feeling." Words that are effective with these audience members include "feel, touch, grasp, concrete, get hold of, and solid."

Approximately 40% of the population are primarily visual, approximately 40% are primarily kinesthetic, and the remaining 20% are primarily auditory and auditory digital in how they process information.

Learn more about these topics by subscribing to "Monday Morning Mindfulness" at "http://www.schrift.com/monday.htm".

Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine 'Monday Morning Mindfulness. Request a free subscription at www.schrift.com and start improving your speaking success!

©2004 by Sandra Schrift. All rights reserved

Article URL: http://www.schrift.com/article_information_process.htm

Article Autoresponder: article-034@schrift.com

Publishing Guidelines: You are welcome to publish this article in its entirety, electronically, or in print fre*e of charge, as long as you include my full signature file for ezines, and my Web site address in hyperlink for other sites. Please send a courtesy link or email where you publish to sandra@schrift.com. Thank you.

About The Author

Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. www.schrift.com

---

Writing The Query Letter

The query letter is simply a business letter that serves... Read More

The Ten Essential Tips On Writing A Powerful And Persuasive Presentation

Have you ever had to give a speech?Do you remember... Read More

Move Key Audiences to Actions You Want

How?Try a blueprint like this: people act on their own... Read More

The Crucial Components of a Lesson Plan

MAKING INFORMATIVE LESSON PLANS: --The performance objectives should answer this... Read More

Polishing Your Sales Presentation

Summer is here! It's time to bring out your summer... Read More

How You Can Save On Conference Calling

In recent years, companies have recognized the need to expand... Read More

Story Telling As a Business Tool

Long long ago, it was the time when time itself... Read More

Preparation for Your Presentations

(Excerpted From the Jim Rohn Millennium Weekend Event)Persistence in your... Read More

Give Your Audience Something to Talk About

There is an old saying: "The first thing to do... Read More

Building a Trade Show Display

If you are taking your newest products to a trade... Read More

Ten Fun Ways to Liven up Any Presentation

Most of us would agree that having humor in our... Read More

The End is the Beginning

People remember best what you say last. In a presentation,... Read More

If You Want Business - Throw a Seminar!

Why is throwing a seminar good for business?If you want... Read More

Communication Barriers and Simplifying the Communication Process

The communication process can be much more difficult than a... Read More

Projector Hire - Choosing the Right One for Your Presentation

Calling a projector hire company will often get you confused... Read More

Top Ten Rules for Effective Presentations

I am of the belief that the majority of people... Read More

Practice Makes Perfect ? 7 Tips for Making the Most of Your Presentation Practice

Believe it or not, preparation is a better determinant of... Read More

Trade Show Victory!

So you're going to have a booth at a trade... Read More

How to Attract New Business Like George W. Bush Wins Elections

THE LITTLE-KNOWN SPEECHWRITING SECRETS THAT WON GEORGE W. BUSH THE... Read More

Tech Tips: PowerPoint Keyboard Shortcuts for PowerPoint Slide Shows

Whether you use a mouse or a remote control to... Read More

Present Your Message with Power and Pizzazz

If you're ready to kick your career or business up... Read More

Steps to a Successful Audience/Trainer Relationship

A major cause of trainers being unreceptive to their audience... Read More

Tips to Temper Speaking Anxiety

People take it for granted that leaders have achieved some... Read More

Six Marketing Tips for Trade Show Success

A trade show is an ideal way of showcasing your... Read More

A Powerful Presentation Technique-Story Telling

Appealing to emotions is the most powerful way to transfer... Read More

Planning a Group Meeting

CHARACTERISTICS OF AN EFFECTIVE FACILITATOR: As chairperson, focus on the... Read More

Is Now Really the Time to Hire a Professional Speaker?

Since the events of September 11th and the economy slipping... Read More

Presentation Skills: Be More Productive Using a Facilitator Mode

There are many definitions for presentations. When you present there... Read More

Coaching Tips for Powerful Presentations

Tip #1 The purpose of your speech is to get... Read More

Your Unique Point of View

I had a chance to go to one of those... Read More

Ancient PowerPoint Secrets: Ask Your Grandma!

Yes, there are ancient PowerPoint secrets...secrets your grandmother knows and... Read More

How to Teach: Lecture vs. Discussion

WHEN ONLY A LECTURE WILL DO: Under certain circumstances, of... Read More

Business Presentations - Use Power Pitching - Get the Personal Edge

Whenever and whatever you're pitching, dozens of factors will figure... Read More