Sales is tough to get right, and depends on retaining those customers, yet people do it badly and unprofessionally all the time. It's really not difficult to learn the art of good service, and if you get it perfect, you will see those rewards.
Let's look at an example of service from my point of view:
I usually buy a sandwich from one place only. I always go there, as I get top services and the sandwich is nice. I could go anywhere, but I choose to go to this place.
Price has nothing to do with it. I can get a sandwich cheaper elsewhere, but the reason that I don't go elswhere is so simple, and it's scary that so many businesses fail to capitalise on this easy technique. The answer is that the guy knows what my order is I only have to walk in and they prepare my sandwich without asking what I want. I suppose speed of service is part of it - never much waiting in there but it saves me from repeating my order every time I want the same thing.
It's a nice little touch which is highly noticable by customers. Nothing major, but it shows they care about what they do. They are serious about service and yet it appears effortless, as if they aren't trying.
That's the secret of service. Make everything effortless in the customer's eyes.
About the Author
David is an author, website promotion expert
*You can freely use this article for content purposes, but you must include the resource box and our weblink. Many Thanks!
|
|
|
|
|
|
|
|
|
|
|


The purpose of business is to create and retain a... Read More
There is a widely accepted principle of human behavior that... Read More
Dr. Michael LeBoeuf, in his cassette album entitled, Win Customers... Read More
We, as small business people, naturally dislike complaints from our... Read More
"Thanking your customers" - Why you should do it and... Read More
Newsletters can be wonderful tools for communicating with your customers... Read More
Two situations, two perfectly acceptable experiences, but in one case,... Read More
This article offers five ways to help you deal with... Read More
As an entrepreneur, I'm always intrigued by small businesses, home-based... Read More
You probably think I am going to say something like,... Read More
We all want great service, whether we are buying our... Read More
At 8.30 am a wealthy client (on his way to... Read More
Every customer looks for 3 special benefits when they do... Read More
Dr. Michael LeBoeuf, in his cassette album entitled, Win... Read More
You have no doubt heard the saying that the customer... Read More
In today's highly competitive economy, it is difficult to maintain... Read More
If you're a pet owner, you know the stress of... Read More
What happened to the old saying, the customer is always... Read More
I'll always feel warmly about Conrad's restaurant, in Glendale, California.On... Read More
Customer service today is getting worse. Win customers over and... Read More
Traditional marketing strategies encourage business owners to continually grow their... Read More
I hate to sound like one of those cheesy get-rich-quick... Read More
$350 million in bad checks are written each and every... Read More
Clients? they are the most important influence in the success... Read More
If you were a customer on the telephone with a... Read More
Delight = Customer Expectation plus 1. This was the simple... Read More
It never fails to amaze me how many companies have... Read More
It should be a straightforward business scenario: making sure that... Read More
What I am about to tell you may seem very... Read More
Walmart was the first business to require all its employees... Read More
Listening to complaints, whether they're reasonable or not, is a... Read More
It's a salesperson's worst nightmare- the phone call that comes... Read More
There are two Post Offices that I routinely visit. One... Read More


1. It's all about the customer. Some companies focus too... Read More
Q: I just discovered that for the past six months... Read More
Historically, customer service was delivered over the phone or in... Read More
Have you ever wondered why you often find a coupon... Read More
"Every company's greatest assets are its customers, because without customers... Read More
According to a Forum Corporation survey of commercial customers lost... Read More
"Marketing as a spiritual practice." It sounds contradictory ? how... Read More
Our challenge as the business owner/sales person answering the telephone,... Read More
With Some Tips on How to RespondTt has probably happened... Read More
Big companies and corporations have lost the human touch. The... Read More
Good service is easy to spot and hard-to-find. Mediocre service... Read More
It's possible that in the course of your business dealings,... Read More
If you want to learn how to get your clients... Read More
'A 5 percent increase in customer retention increases profits by... Read More
This morning I was having breakfast with my good friend... Read More
A client recently said to me: "Most days things seem... Read More
In the competitive world of the 20th century, we generally... Read More
The Reason Why Direct Internet Marketers Have To Work So... Read More
As someone who has been heavily involved facilitating strategic planning... Read More
Customers put you in business, keep you in business, and... Read More
I spent some twenty years in the corporate world, for... Read More
Unless you are brand new to business, or have been... Read More
Sure, all clients are different. They have different kinds of... Read More
Another sad fact of life is that these days, very... Read More
Running a successful business takes a lot of energy and... Read More
"Hi this is Randy. Leave me a message after the... Read More
1. Don't get Hooked !!!When people behave towards you in... Read More
According to customer service studies by marketing gurus of the... Read More
It is important to remember that the customer doesn't necessarily... Read More
However, in the world of business, this cliché may not... Read More
We all know the old adage, "The Customer is Always... Read More
Service can be described as a "performance" of some kind... Read More
Different people call their Customers by different names. If they... Read More
Customer Service |