Do many of us realize that we are working an unpaid part time job for the grocery stores and some home appliance stores? We are ringing up our own goods, are not getting any price discount for doing so and are saving these retailers money.
Each self-serve lane contains two to three self-serve scanners. Retailers have an average of two to four self-serve lanes. Retailers are saving each store an average of four to eight cashiers' salaries per store. One attendant is assigned to these self-service machines. Hypothetically, if stores are paying full time cashiers $7 per hour, they are now saving $14,000 annually in wage expenses for each cashier that they do not have to hire. Multiplied by four to eight cashiers, each store saves $56,000 to $112,000 per year on wage expenses. This simple calculation does not even count other benefits that companies pay to their cashiers, such as healthcare, vacation pay, sick pay, 401(k), pension benefits and tuition assistance.
Are these savings passed on to the consumer? Nope!
Why should we work an unpaid part time job for the grocery industry?
1. Self-serve scanning machines are not always user-friendly
When grocery bags get filled up and you have nowhere else to put your groceries, the machine will say something like "Please place your item back in bag" and not even let you know what the problem is. The machine treats you like you're an imbecile. The machine is wasting your time while an attendant has to correct the problem.
2. Self-serve scanning machines do not always scan every bar code.
Some of the machines do not scan deposit bottle return slips, which requires an attendant to manually scan the deposit slips. If there is other merchandise that the machine will not scan, an attendant also has to manually override the system, which is consuming more time for the customer.
3. Self-serve scanners cannot correct price variations.
If an item should scan at a certain price, but the store's system scans the item at a different price, an attendant has to manually override the scanner to give the consumer the correct price.
4. Risks of alienating senior citizens
If self-scanners are challenging for younger people, imagine how intimidating the machines must be for seniors. Sometimes, perception and not reality can dictate a retailer's success. If seniors perceive that cashier-scanning is going to be phased out by self-scanning, seniors may take their business where the human touch is still being utilized.
5. Gas stations offer a price break for self-serve
Although full-serve gas stations are becoming more rare, those stations that still offer full-service and self-service combinations offer price breaks to those customers who pump their own gasoline. If gas stations can offer a price break to customers who pump their own gasoline, why can't grocery stores offer a price break to customers who ring up their own goods?
6. Impersonal aspect could dissuade customers
Many customers go to the same store, restaurant or tavern because people who work at the establishment remember them. Remember "Norm" from Cheers? They want to go "where everybody knows their name?" A U-Scan Machine is not going to know you from Adam.
7. Self-scanning is currently not set up to handle large amounts of goods.
Currently, U-Scan machines are set up to handle about fifteen items or less, which is fine with the light shopper. What happens with customers who are purchasing over fifteen items? Are the larger-quantity purchasers being rewarded by not having to scan their own goods? Why do shoppers with fifteen items or less have the opportunity to do voluntary part time work for retailers? Is it a case of if customers purchase enough groceries, they don't have to work for the store today?
Should this concept be called self-scan or self-scam? Fortunately, ringing up one's own goods is still optional. Yes, it is still optional to do part time unpaid work for a retailer in which you are patronizing. Customers are doing the retailers a favor by purchasing goods at their stores. Is this how the customers are being rewarded? What will be next? Will customers go into a restaurant, order their food, be expected to prepare the food and pay the same price as if someone else had prepared the meal?
North Notes is a writing and researching company, which primarily helps writers gain focus, motivation, remove mental blocks that help to unblock the writing process. EVERYONE who writes has been stuck at some point in his or her career. You do not have to accept these mind-boggling roadblocks!
(586) 216-7516
![]() |
|
![]() |
|
![]() |
|
![]() |
Having been in business a number of years, I'm amazed... Read More
While most companies talk about consumer friendliness, customer centricity, customer... Read More
With all of the recent data theft in the financial... Read More
Delight = Customer Expectation plus 1. This was the simple... Read More
In any business our customers are one of our most... Read More
Background The company was experiencing an increase in the number... Read More
There are five techniques that have been proven to be... Read More
As someone who has been heavily involved facilitating strategic planning... Read More
With all of the calendars and PDA's and lists I... Read More
Periodically every sales person encounters the customer who refuses to... Read More
Q: I just discovered that for the past six months... Read More
Landing a new client is like courting a potential spouse.... Read More
Some time ago a major UK food retailer decided to... Read More
Anyone who knows me knows my favorite fast food restaurant... Read More
A few months ago, I wrote about ingenious styles of... Read More
Loyal customers are the foundation of almost every business. Going... Read More
Sales is tough to get right, and depends on retaining... Read More
If you're like me, you've had plenty of experience with... Read More
From Ebay to the smallest home-operated start-up, e-businesses of all... Read More
"Right, People. Let's blast out that mail campaign we've been... Read More
When you own a business, you may find yourself in... Read More
Improving customer service starts at the top - with us... Read More
I will not make sales. I will make Customers.I will... Read More
If you're still dreaming about raising outside capital for your... Read More
The latest report from the American Customer Satisfaction Index (Michigan... Read More
In a strange juxtapositioning of articles, this month's UK '... Read More
Over promising is a problem only when you under deliver.... Read More
Those of us doing business over the internet have to... Read More
You probably think I am going to say something like,... Read More
A client recently said to me: "Most days things seem... Read More
Outsourcing seems to be the new-new thing and approximately 50%... Read More
When was the last time you received a handwritten note... Read More
We, as small business people, naturally dislike complaints from our... Read More
You know how it is, you believe something for so... Read More
When you own a business, you may find yourself in... Read More
"Every company's greatest assets are its customers, because without customers... Read More
Customer service is an integral part of our job and... Read More
Customer service is the most vital asset for Business either... Read More
It's bound to happen sooner or later ? yes, even... Read More
Prime directive: Make sure your claim is reasonable! Otherwise, forget... Read More
The world of customer service is rapidly changing. Thirty years... Read More
Nowadays, we complain nearly all of the time about how... Read More
Can we be too good to our customers?... Read More
As an entrepreneur, I'm always intrigued by small businesses, home-based... Read More
It's The Little Things That Make or Break a Small... Read More
Ever notice how customer service varies from store to store?... Read More
Those of us doing business over the internet have to... Read More
Today, there are situations when we actually add a "middle... Read More
There are five techniques that have been proven to be... Read More
Is customer service a lost art? Before you answer that... Read More
Do you remember the last time you went into a... Read More
As Alan Weiss (guru to the savvy consultant) says: "It... Read More
Winning Customer ExperiencesMuch research has been done on what the... Read More
There are two Post Offices that I routinely visit. One... Read More
I'd like to start this article with a test ?What... Read More
The primary objective of a business is to get and... Read More
What a lot of money we have been wasting on... Read More
Q: In a recent column you made the point that... Read More
Welcome to the inaugural issue of Human Tech Tips --... Read More
Yesterday I went to buy a sandwich at a franchised... Read More
Do you have good customer service? Even for your free... Read More
What customers really want can be divided into two areas.Firstly... Read More
No matter how hard you try, in business you simply... Read More
However, in the world of business, this cliché may not... Read More
Have you ever wondered why you often find a coupon... Read More
The call center represents your first line of communication with... Read More
Customer Service |