Good technical articles are challenging to write. They're time-consuming, demanding to research and hard to organize. But they're valuable weapons in the PR and marketing arsenal, and you need them.If you can outsource the article, great. That's what writers like me are here for. But if you can't ? or... Read More
How would you like to have your name and web address spread all over the internet?How would you like to have your web site move up to the first few pages on the major search engines?Actually, it's not as difficult as you may think. It requires some time and effort... Read More
I am often approached and asked, how do I write an article that will get published in other peoples ezines, newsletters, newspapers or other publications, and it's a VERY good question as it's not a case of sitting down and writing just anything ? there are some tricks to doing... Read More
You're Invited... Visualize your article going out like a party invitationThe implied message: "If you like this, come on back to my website to see what else I've got to show you."People who read articles online scan for information of interest. Articles with a fun or warm person-to-person approach have... Read More
There's one key rule that every writer should understand before sitting down to write an article and that's "know your audience".Who are you writing for? A limited group of subscribers to a magazine about pig farming or a wider, more general audience?If your goal is to reach as many readers... Read More
Everyone focuses their web marketing efforts on search engines, and while this is a large part of traffic generation, it's not the be all and end all of selling from your website.One of my Weekly Tips a week or so ago was to write articles, and become an expert. Becoming... Read More
I once wrote an article in which I offered the following tip on how to speak eloquently in public: Talk about something that you're passionate about.When we speak about matters that are dear to our hearts, we often find wellsprings of eloquence from which we can draw.I offer similar advice... Read More
The traditional print media newsletter is still useful even in the rapidly changing age of the Internet and IT. Its uses are so multi-faceted that it can cover just about anything ? from the company's profile to promotions, home-order system and contests. Before the Internet homepage became so common, the... Read More
What is Anchor Text Optimization?Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Here's an example of anchor text optimization: Articles for Ezines. Putting your keywords into the anchor text has been discovered to be a significant factor in search engine rankings, as... Read More
Online PR in the form of website and ezine article placement can be a great way to build your personal brand. You showcase your expertise in the article and raise your status. You get an author's box at the end of the article containing a bio, as well as email... Read More
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Article Writing |