Selling Goodness-Introduction To The Book

Unfortunately, I have seen too many of even the most noble and vitally needed charitable nonprofits fade into obscurity, never having accomplished the laudable goals they set out to achieve. In most cases, the reason for their demise is that they did not promote themselves with vigor and assertiveness. They either failed to learn to use public relations (PR) to their advantage or they did not avail themselves of the services of professionals who could have launched their causes into the limelight and helped them get the momentum, manpower, and funds they needed to stay alive.

These early deaths are disappointing, unsatisfying-and tragic. They could have been prevented if the right steps had been taken. As a public-relations professional, I strongly believe that the world cannot afford to lose the efforts of so many charities and nonprofit organizations which help solve the never- ending problems that plague our fragile planet.

This book is therefore dedicated, with passion, to helping these charities and nonprofits learn to use pubic relations of all kinds to accomplish their important goals. Drawing on my background as the founder of one of Hollywood's most prominent public-relations firms, and having represented hundreds of the entertainment industry's biggest celebrities, I wrote Selling Goodness to show you how to take advantage of professional public-relations techniques on a fledgling charity's often- impoverished budget. The book describes how the media operates, and how you can make it work for your charity or organization.

In the following chapters, you will find advice on such matters as pitching a story, writing a press release, and giving an interview. I guide you through the critical steps of a PR campaign, from initial contacts with the media through follow-up, special events, and dealing with a PR crisis should one happen to you.

Throughout the chapters, you will also find two types of "boxed features." One contains special hints about PR techniques or additional elaboration on a topic. The other presents case his, stories of inspiring PR stories from my personal files. Indeed, one of my joys in writing this book is that I get to recount some of the great stories I've collected over the years of promotional techniques used by many different businesses and nonprofits.

THE MORAL CASE FOR PROMOTION

But Selling Goodness is much more than a practical handbook on skills and procedures. It is also a moral manifesto. If you are a humble do-gooder with qualms about seeking either attention or special promotion, this book presents a powerful case for promoting yourself and your charitable cause. I believe the moral argument is especially compelling now that government is trimming outlays on social services. Nonprofits are being called to fill in the gaps. They will need more resources-and they therefore must do whatever it takes to get them, especially vigorous promotion of their vital cause.

If after reading this book you are able to take your cause more seriously, and promote it with greater vigor and intensity, you will not only be contributing to your individual charity, but to the broader purpose of promoting goodness. It may sound quaint but the truth is that the promotion of your charitable work can assist ill living beings. This is a grand vision, to be sure. But imagine the potential of a planet that is better nourished, both in substance and in spirit. I believe this is our potential.

My plan in this book is direct, and the process doable. It can make you an ally in the grand project of selling goodness, and, through that alliance, a portion of paradise can be regained.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

---

Free Ebook Offer: The Story of America: Discovery - Article 2

Just think. If the Vikings had made just that little... Read More

Product Review: Affiliate Mistakes Special Report

In his ebook "Affiliate Mistakes Special Report," Chuck McCullough teaches... Read More

72 Hour Hold

Bebe Moore Campbell weaves a tale of unrelenting love and... Read More

Book Review: If You Are Over Fifty, You Are Entitled To Some Very Interesting Discounts On Travel:

Title: Unbelievably Good Deals and Great Adventures That You Absolutely... Read More

Niche Site Confessions Revealed ? An Unbiased Ebook Review

If you're like me then chances are when it comes... Read More

Washington Historian Remembers Harriet Lane, the Greatest First Lady

Washington Historian Remembers Harriet Lane, the Greatest First LadyWASHINGTON DC:... Read More

Chris Carpenters Google Cash - An Ebook Review

It is rare to find a brand new blueprint for... Read More

Erasure and the Othering of Texts

Percival Everett's Erasure takes a look at how racism affects... Read More

Geeks & Geezers - AchieveMax® Top Ten Book Review

Geeks & Geezers: How Era, Values, and Defining Moments Shape... Read More

Putting it on Paper - Book Review

"Dawn Josephson, author of 14 books, has written a fantastic... Read More

Book Review: Kiss, Bow, or Shake Hands {How To Do Business In Sixty Countries}

Kiss, Bow, Or Shake Hands: How To Do Business In... Read More

Selling Goodness-Introduction To The Book

Unfortunately, I have seen too many of even the most... Read More

Sportcraft Treadmills

Sportcraft Treadmills - Lowww EndSportcraft treadmills are late entries from... Read More

Magic Tricks - Book Reviews

Since the 1950's, Coin Magic by J.B. Bobo has been... Read More

Be the Captain of Your Lifes Ship

In his book, "Crossing the Unknown Sea: Work as a... Read More

Blues Clues for Success - AchieveMax® Top Ten Book Review

Blue's Clues for Success: The 8 Secrets Behind A Phenomenal... Read More

Headlong Into Quicksand: The Tale of Today in America

America´s 220 years of Democracy (of its 400 years) is... Read More

Please Don?t Just Do What I Tell You, Do What Needs to Be Done - AchieveMax® Top Ten Book Review

Please Don't Just Do What I Tell You, Do What... Read More

Star - Book Review

Tom Peters crafted a moving, educational animal adventure story in... Read More

HIV-Muscles: This is the Title of a New Book about One Mans Battle with HIV

Today Lavaine is doing well and able to go about... Read More

The Hushed Willow - A review by Amanda Evans

The Hushed Willow by Lorna Joy Knox nee Ramsamugh is... Read More

What Color Is Your Parachute? - A Book Summary

The best-selling job-hunter's bible for decades, this indispensable resource is... Read More

Give a Little - Book Review

This 310 page saga is Scott Underhill's second superbly written... Read More

Harry Potter and the Half Blood Prince - A Review

If writing was a religion, it shall be easy to... Read More

How to Survive Sudden Leadership Challenges - Covey Has Some Clues

I have decided to start with this text as simply... Read More

James Martells Methods and Yahoo

In James Martell's Affiliate Handbook, he mentions that he focuses... Read More

The Storyteller, Volume I - A Must Read Book

The Storyteller New Book Offers Supernatural Tales Involving Everyday PeopleMartha... Read More

IZEE Growing Up In A Logging Camp: Reality Intertrude Insert Between Ch1 and Ch2

Reality intertrudeAs MS (multiple Sclerosis) is doing such a fine... Read More

Book review on Finite Capacity Scheduling, Part I

Finite Capacity Scheduling by Gerhard Plenert PhD and Bill KirchmeirI... Read More

Bury My Heart at Redtree

Title: Bury My Heart at Redtree Author: Patrick Chalfant Genre:... Read More

Enron Debacle: Review Of Kurt Eichenwalds Conspiracy Of Fools A True Story

Title: Conspiracy Of Fools: A True Story Author: Kurt Eichenwald... Read More

Health Is Internal Beauty

Excerpted from the book "Your Right to Be Beautiful: How... Read More

The Bubblegum Babes Guide to Sixth Grade - Review

This is one book that I would have cherished as... Read More