Selling Goodness-Introduction To The Book

Unfortunately, I have seen too many of even the most noble and vitally needed charitable nonprofits fade into obscurity, never having accomplished the laudable goals they set out to achieve. In most cases, the reason for their demise is that they did not promote themselves with vigor and assertiveness. They either failed to learn to use public relations (PR) to their advantage or they did not avail themselves of the services of professionals who could have launched their causes into the limelight and helped them get the momentum, manpower, and funds they needed to stay alive.

These early deaths are disappointing, unsatisfying-and tragic. They could have been prevented if the right steps had been taken. As a public-relations professional, I strongly believe that the world cannot afford to lose the efforts of so many charities and nonprofit organizations which help solve the never- ending problems that plague our fragile planet.

This book is therefore dedicated, with passion, to helping these charities and nonprofits learn to use pubic relations of all kinds to accomplish their important goals. Drawing on my background as the founder of one of Hollywood's most prominent public-relations firms, and having represented hundreds of the entertainment industry's biggest celebrities, I wrote Selling Goodness to show you how to take advantage of professional public-relations techniques on a fledgling charity's often- impoverished budget. The book describes how the media operates, and how you can make it work for your charity or organization.

In the following chapters, you will find advice on such matters as pitching a story, writing a press release, and giving an interview. I guide you through the critical steps of a PR campaign, from initial contacts with the media through follow-up, special events, and dealing with a PR crisis should one happen to you.

Throughout the chapters, you will also find two types of "boxed features." One contains special hints about PR techniques or additional elaboration on a topic. The other presents case his, stories of inspiring PR stories from my personal files. Indeed, one of my joys in writing this book is that I get to recount some of the great stories I've collected over the years of promotional techniques used by many different businesses and nonprofits.

THE MORAL CASE FOR PROMOTION

But Selling Goodness is much more than a practical handbook on skills and procedures. It is also a moral manifesto. If you are a humble do-gooder with qualms about seeking either attention or special promotion, this book presents a powerful case for promoting yourself and your charitable cause. I believe the moral argument is especially compelling now that government is trimming outlays on social services. Nonprofits are being called to fill in the gaps. They will need more resources-and they therefore must do whatever it takes to get them, especially vigorous promotion of their vital cause.

If after reading this book you are able to take your cause more seriously, and promote it with greater vigor and intensity, you will not only be contributing to your individual charity, but to the broader purpose of promoting goodness. It may sound quaint but the truth is that the promotion of your charitable work can assist ill living beings. This is a grand vision, to be sure. But imagine the potential of a planet that is better nourished, both in substance and in spirit. I believe this is our potential.

My plan in this book is direct, and the process doable. It can make you an ally in the grand project of selling goodness, and, through that alliance, a portion of paradise can be regained.

Michael Levine is the founder of the prominent public relations firm Levine Communications Office, based in Los Angeles. He is the author of Guerrilla PR, 7 Life Lessons from Noah's Ark: How to Survive a Flood in Your Own Life.

GuerrillaPR.net is a resource for people that want to get famous in the media, without going broke. http://GuerrillaPR.net

---

Book Summary: How To Work With Just About Anyone

"I just can't seem to get along with this person!"Every... Read More

Stewie Griffin Depicts the Winter of Spenglers Discontent

Oswald Spengler predicted a protracted winter in The Decline of... Read More

Profitable Growth Is Everyones Business - A Book Summary

The days of ruthless downsizing and drastic cost cutting are... Read More

Are You Using Both Sides of the GoogleCoin?

By now most of you realise that Google can give... Read More

Media Star Power Book Review

Media Star Power: ABCs to Successful TV, Radio, Print &... Read More

Jesus and the Gnostic Cathars

These are some of the highlights of a connected story... Read More

Dragon Tales - Book Review

Dragon Tales by Mary C. Fairbanks is truly and entertaining... Read More

Book Review: Money Without Matrimony

MONEY WITHOUT MATRIMONY: The Unmarried Couples Guide to Financial Security,... Read More

The Laid Daughter

There has been a lot of publicity lately centered on... Read More

Book Release: Ginas Poems - Adventures in Love

Book Release: Gina's Poems -- Adventures in Love Written... Read More

Russ Whitney: Journey To Greatness

Teenage years for Russ Whitney were not filled with opportunity,... Read More

The Birth of I Confess

I dreamed since I was fourteen years old to spend... Read More

The Hushed Willow - A review by Amanda Evans

The Hushed Willow by Lorna Joy Knox nee Ramsamugh is... Read More

Metaphorically Selling

The Big IdeaA lot of people consider selling a very... Read More

The Road of Silk: Book Review

"The Road of Silk is an adventure fantasy, with mystical... Read More

Book Excerpt: Give Me a Home Where the Dairy Cows Roam -- 5

May-Day!The school bus had long since disappeared over the last... Read More

Create Your Own Future - AchieveMax® Top Ten Book Review

Create Your Own Future: How to Master 12 Critical Factors... Read More

Amazing Holy Grail Discovery

In a profound and provocative work of scholarly detection, best-selling... Read More

Change Your Thinking, Change Your Life - AchieveMax® Top Ten Book Review

Change Your Thinking, Change Your Life is another book focusing... Read More

For Fans of Seinfeld-like Coincidences

Isn't That Bigamy (c) 2005, ISBN 1411634241, Mike Vogel, Lulu... Read More

Bury My Heart at Redtree

Title: Bury My Heart at Redtree Author: Patrick Chalfant Genre:... Read More

FISH! Tales - AchieveMax® Top Ten Book Review

FISH! Tales: Real-Life Stories to Help You Transform Your Workplace... Read More

Headlong Into Quicksand: The Tale of Today in America

America´s 220 years of Democracy (of its 400 years) is... Read More

Product Review: Affiliate Mistakes Special Report

In his ebook "Affiliate Mistakes Special Report," Chuck McCullough teaches... Read More

Never Fry Bacon in the Nude - AchieveMax® Top Ten Book Review

Never Fry Bacon in the Nude (And Other Lessons from... Read More

The Power of 2 - AchieveMax® Top Ten Book Review

The Power of 2: Win Big with People in Your... Read More

The Rich Jerk - A Study in Anti-Marketing

I've always been fascinated by "anti-marketing", and how powerful its... Read More

Book Review: Seth Godin - All Marketers Are Liars

Let me start with a small disclaimer: I am a... Read More

10 Best How-To Books Ever Written

Somebody once said there are more book titles beginning with... Read More

Book Summary: Secrets of Word Of Mouth Marketing

Spread the word about your hot new product or company!Word-of-mouth... Read More

Gilleland Poetry ? Storoems and Poems - Review

"Retired professor of Microbiology, Harry Gilleland certainly has a variety... Read More

Sound Bodies through Sound Therapy - Book Review

"Dorinne Davis has written many books that concentrate on the... Read More

Book Review for The Margaret Ellen, A Karen Cobia Mystery by RC Burdick

I've discovered a new favorite author, and his name is... Read More