Are You Using Both Sides of the GoogleCoin?

By now most of you realise that Google can give our websites the ability to appear within their results pages using a Pay Per Click model (PPC).

This is called Google Adwords

Hopefully, you will also be aware that that Google offers
website owners the ability to display these PPC results on
their own websites.

For this privilege, Google will pay the website owner a
share of the PPC revenue earnt from any click throughs on
the results displayed on their website.

This is called Google Adsense

So there you have both sides of the Google coin.

On one side, the ability to drive low cost targeted traffic
and on the other side, the ability to generate revenue from
your existing traffic.

You'd think that was the end of it but really it is only the
beginning.

Heads or Tails? Heads it is?.

Let's look at Adwords

There are those that think?

?write your ad, pays your money and away you go.

Which to 80% of the people using Adwords, this seems to work
OK for them. Remember I said OK!

For the other 20% , these guys and gals, are testing,
changing, innovating and working Google as hard as they can.

One such character is Chris Carpenter , whose GoogleCash is
pioneering in the way that he works Google and now lets
other work Google just as hard.

"Like Bruce Lee taught us the art of fighting without
fighting, Chris Carpenter shows us the art of website
revenue generation without a website!"

Chris has shown examples of Adwords campaigns that cost
cents to set up but pay dollars in commissions. None of my
current investments give me such a high ROI.

I have tried my hand at it and I am currently making around
$4000 per month just from this one product. I am only
spending $250 on Adwords to get this return.

Why not have a look at Google Cash yourself.

http://www.j2-squared.com/google-cash-b ook-review.htm

Tails you win!

Secondly, while most people just cut and paste Adsense code
into all the pages of their site, they just leave it at that
thinking job done!

They don't explore the high value keywords in their market
or niche.

Why do that?

Well if you knew what the more profitable keywords and terms
are, you can write content and these words can be displayed.
Google Adsense will then look at your page content and work
out what to display.

You could double your income by changing words on your site.
Maybe Life insurance to life assurance or personal loan to
loans or adverse credit to bad credit.

Also sites tend to use one format and one position for the
ads.

Test, test, test

Try different layouts and work out which ones work best for
you. You may be surprised.

Test, test, test

There are several tools that can help you identify keywords
but the best for you would be either the Google Adwords
program or Overture view bids tool.

Don't worry about thinking you are doing anything wrong. In
fact, think about it - you will be creating relevant content
for Google to display and for their users to read. Users are
happy, Google are happy and you will earn more revenue from
Adsense. So hopefully you'll be happy too!

A Win Win situation!

Again, like most things rather than reinvent the wheel there
is a whole book on Adsense written my friend William
Charlwood has written The Definitive Guide to Google AdSense
which tells you exactly how to make money by hosting small
ads on your website. It is a detailed road-map of everything
you need to do to get going and then maximise your AdSense
income.

Once you've got it right, you can look forward to a check
every month from Google.

Check this out here:

http://www.j2-squared.com/adsense-guide.htm

So there you are, there are two sides to the Google coin.
Are you using both sides!

Good Luck!

Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance, finance, and automotive industries.

---

Inspiration for the Fired Soul

You're Fired! is a book that tackles the real story's... Read More

Introducing a New Web Site

You're Fired is a book that tackles the real stories... Read More

Book Summary: Secrets of Word Of Mouth Marketing

Spread the word about your hot new product or company!Word-of-mouth... Read More

A Ghost in Cornwall

This land is my memories. For two thousand years this... Read More

The Southwest Airlines Way - AchieveMax® Top Ten Book Review

Over the years, several books and countless magazine and newspaper... Read More

My Dad Wears Polka-dotted Socks! - Review

"Bright colored sheets just inside the sturdy book cover certainly... Read More

Ideas Are Free - A Book Summary

Without great ideas, no organization can stay afloat, much less... Read More

Spiders Big Catch

When I was in college, Spider McGee, Charlie Fox, and... Read More

Political Frugality - Review

It is hard to specify exactly what genre Larry Roth's... Read More

Turbo Strategy - A Book Summary

Businesses are run mostly on auto-pilot and any problem areas... Read More

The Legend of Juggin Joe - A Preview of the Comedy Sensation You Dont Want to Miss!

THE FROGGIN INCIDENTAs I recall this particular happenin', which we... Read More

Selling Goodness-Introduction To The Book

Unfortunately, I have seen too many of even the most... Read More

Reality Checked - Book Review

Reality Checked ? Life through Death, is a moving saga... Read More

Fun Works - AchieveMax® Top Ten Book Review

Fun Works: Creating Places Where People Love to Work by... Read More

Cancer Can be Defeated: Hope, Courage, and a Strong Willpower

Tony F. Powell is the author of a new book... Read More

Book Review - Manners That Sell: Adding The Polish That Builds Profits

This beautifully laid out trade paperback has a gorgeous and... Read More

The Little Mornings - Book Review

The Little Mornings, by C M Albrecht is a murder... Read More

For Fans of Seinfeld-like Coincidences

Isn't That Bigamy (c) 2005, ISBN 1411634241, Mike Vogel, Lulu... Read More

Life Lines

Joyce Meyers has been inspiring Christians for decades with the... Read More

Call Me Mommy - Book Review

Retired police captain, Marshall Frank, has written another excellent read... Read More

Why The Dems Can?t Stand Tom Delay & Tim LaHaye

THE MORAL OF THE STORYLou Dubose and Jan Reid's new... Read More

Book Release: Ginas Poems - Adventures in Love

Book Release: Gina's Poems -- Adventures in Love Written... Read More

Kmarts Ten Deadly Sins - AchieveMax® Top Ten Book Review

Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon... Read More

Chris Carpenters Google Cash - An Ebook Review

It is rare to find a brand new blueprint for... Read More

Hug Your Customers - AchieveMax® Top Ten Book Review

Don't panic. Jack Mitchell, the author of Hug Your Customers:... Read More

Second Eden Book Review

"Carlton Austin has crafted a wonderful piece of work in... Read More

The Cranberry Bog - Book Review

"Scott Underhill takes readers on a stimulating, emotional ride in... Read More

The Red Hourglass: Lives of the Predators, by Gordon Grice

The black widow spider is notorious for eating her mate... Read More

Russ Whitney: Journey To Greatness

Teenage years for Russ Whitney were not filled with opportunity,... Read More

The Rich Jerk - A Study in Anti-Marketing

I've always been fascinated by "anti-marketing", and how powerful its... Read More

Humor Just Got A Whole Lot Funnier With Juggin Joe

Author Joseph Yakel presents his own blend of humor and... Read More

Gilleland Poetry ? Storoems and Poems - Review

"Retired professor of Microbiology, Harry Gilleland certainly has a variety... Read More

Kashmir: Behind the Vale

Kashmir has been a reason for at least three wars... Read More