Success Through Expertise - Bring In The Experts Or Become An Expert Yourself

This morning, on TV, I was amazed to see how a house could be transformed by experts. They were allowed to use only £500 (or $1100 dollars) and they had to complete the work in two days.

The owner wanted to sell his house but had had no offers so far although about 8 people had visited the house.

The reasons were fairly obvious. The house was large with great potential and the gardens were beautiful. However, inside the house, the carpets were shabby and needed removing or steam cleaning. The colours were drab; you would probably need counselling after living in the house for too long. The windows were dirty and obscured by net curtains which looked liked discarded bloomers.

The experts juggled the furniture around the sitting room until they found the best arrangement. They compared it to solving a jigsaw puzzle. Keep moving the chairs and sofa around until the pieces fit. They made the conservatory look 'unbelievable' according to the owner.

They used colour combinations which were similar to the most attractive colour combinations of food. Strawberries and cream, for example, not only taste good; they look good.

They used simple things like candles, tapestries and blocks of paint to create a magical effect in the rooms.

The owner was stunned but delighted by the changes and he learned fast. He had to show the first prospective buyer (who arrived after the changes) round the house. He pointed out the benefits of the changes like a professional. The buyer was impressed.

It was obvious that, with a little training, the house owner could himself become an expert at making over houses for sale. It has been said that if you train for an hour a day for six months in anything you can become an expert.

Of course, this would not apply to those who wish to be heart surgeons or astronauts but it would apply to many areas of expertise.

I was recently delighted by the work of a copy writing expert who lives in Italy. I asked him to write the sales page for my recent book. He started by suggesting a much improved title for the book.

I had called the book 'Awesome Acronyms About Achieving Your Aims'. He thought this was boring and changed the title to '36 Laws To Ignite Your Inner Power And Realize Your Dreams Now!" I think he was right!

He brought some stories into the sales copy and used powerful and exciting words which showed off the best points of the book. He made me impressed with the book I had written and he was also able to say things about me which I would have been too modest to say about myself.

His changes were often small but made a big difference to the copy.

Where I wrote: "Lose Weight But Avoid Losing Money", he used a more positive phrase like : "Lose Weight But Keep Your Money!"

He empowered readers by using imaginative metaphors or pictures. For example, where I wrote "Three Words That Can Achieve All Your Goals", he wrote 'Three Words To Help You Take Flight And Achieve All Your Goals."

His version is much more imaginative. You can visualise yourself flying through the air like an eagle rather than plodding along like a donkey.

His expertise transformed the sales copy but it also made me realise that I could do the same myself if I really worked at it. I have since joined Trevor 'Toe-Cracker' Crook's copywriting website and plan on becoming an expert myself. Trevor, incidentally lives in Australia.

Copywriting is something you can do from any location in the world. So is golf.

You can improve your golf swing greatly by having just one session with a golf pro. They can teach you all sorts of ways to improve your swing. You can attach a light to your golf club, for example, and use the beam to make sure you swing the club along the correct arc.

You can improve your putting by hitting a wooden tee placed upside down. The size of a hole on the green is about 30 times the size the top of a wooden tee. The experts will provide you with all kinds of tips but if you learn these tips yourself, you could become an expert as well.

I encourage all my martial arts students to aim to become instructors. They will continue to learn themselves by teaching others. I spend most of my own time teaching others the things I need or want to learn myself.

So then, bring in the experts or become an expert yourself or do both. Some kind of success is likely to follow. Sometimes the success will astonish you.

About the author

John Watson is an award winning teacher and martial arts instructor. He has recently written two books about achieving your goals and dreams. They can both be found on his website http://www.motivationtoday.com along with a daily motivational message.

The title of the first book is "36 Laws To Ignite Your Inner Power And Realize Your Dreams Now! - Acronyms, Stories, And Pictures...Easy To Remember And Use Everyday To Grab Your Life And Soar With The Eagles"

The book can be found at this URL http://www.motivationtoday.com/36_laws.php

The book uses acronyms, stories and pictures to help readers remember 36 laws that can gradually transform your life if you apply them.

You are welcome to publish the article above in your ezine or on your website so long as you do not alter it and keep in the words about the author and the 36 Laws.

---

Surf the Wave of Abundance

Bank account bare? Bedroom barren? Body running on empty? Buddha... Read More

Signs Along the Road to Achievement

One of the first things most of us remember hearing... Read More

Who Is Dietrich Mateschitz?

Hope you're having a GREAT Day!Last night I was reading... Read More

Ever Find Yourself Saying I Want My Instant Money Now?

If that sounds like you, you're not alone. Everyone needs... Read More

Back-Planning For Success

Coming up with new dreams and passions can be fun,... Read More

Ten, Humourous, Power Attitudes

The ability to achieve our enormous untapped potential is directly... Read More

The Secret of My Success

In Latin the word means 'to dare'.This word is so... Read More

Five Steps To Success!

If you are looking for a surefire strategy to ensure... Read More

10 Simple Tips For Attaining Wealth

What with the millions of words printed every day about... Read More

Try Honesty as a System of Trust, Success Will Follow

Trust is a cornerstone of human existence. It is interesting... Read More

Perseverance is the Ability ...

"Perseverance allows you to get back on track when you... Read More

The Curse of Success Geniuses

Don't talk to me about how to succeed! I've read... Read More

How to Lose Your Money, Fake Your Destiny with Great Success

Everyone talks about how to be successful through hard work... Read More

5 Key Ways to Attract Abundance and Prosperity

When you hear the words "abundance" and "prosperity", what immediately... Read More

STOP Trying Harder

You've been searching for self improvement or personal development. Trying... Read More

Personal Development Legend Jim Rohn Turns 70 and Still Going Strong

Jim Rohn, noted leader and speaker in the personal development... Read More

Success -- A Secret and A Formula

Are you looking for the secret or magical formula for... Read More

The Major Key to Your Better Future is You

Of all the things that can have an effect on... Read More

Top 10 Tools for a Strong Personal Foundation

Coaching is about living great lives. It's about living lives... Read More

Youve Got To Find Passion In It

People often ask me, "Josh, if you had one bit... Read More

Conquering Bad Habits

Most of your behavior is determined by your habits. Everything... Read More

Your Success

Success starts in your mind. Positive Thinking creates the advantage.Success... Read More

Three Key Behaviors That Determine Our Success

Success is a journey and along the way we need... Read More

If NASA Can Launch The Space Shuttle, Then You Can Become A Successnaut

The recent mission of the space shuttle Discovery is NASA's... Read More

Reach Your Goals - Create A Soundtrack

Choose a personal theme song and soundtrack that stirs you... Read More

What Is Your Legacy of Success?

Success! Easy to talk about, but difficult to achieve. Or... Read More

The Disciplines of Success

Success, in the dictionary, is defined as, "The achievement of... Read More

Reaping a Multiple Reward

For every disciplined effort, there are multiple rewards. That's one... Read More

Balance Of Life

Mary and Susan were friends for years. They grew up... Read More

How To Get As Lucky As J. Paul Getty

J. Paul Getty appeared to be incredibly lucky, but it... Read More

As Long As You Try Your Best, There Is No Such Thing As Failure

I always say to my children, as long as you... Read More

Making the Right Decisions

The ability to make good decisions is an essential step... Read More

Paying Attention

Being a spiritual teacher has continually frightened me. Not because... Read More