Smart PR Tactics for Small Businesses

Small businesses need Public Relations, possibly more than large corporations, to put them on the map. If you consider that time is money, however, you may find that handling your own public relations is a daunting task and not necessarily worth the monetary savings. Here are some ideas of how to get the best bang for your PR buck by thoughtful outsourcing:

Use your business library. If you are savvy enough to identify the best media for your primary target audience, your local library or the nearest city library near your very small town has valuable informational tools to assist you at every turn. The librarian is a public resource that your tax dollars pay for anyway.

Having identified your target media, find a PR agency that charges by placement success instead of a standard six months or yearly contract. In that way, you can share the PR burden by supplying the media to be targeted, and pay only for premier hits. Besides, if the placement is impressive enough, you can put it on your website, and get incredible mileage from it.

Market your business service or product in the corporate fashion with mat features to print and online newspapers nationwide at half the price. A young service like Points of Persuasion Syndicate provides PR preformatted newspaper features free to editors nationwide. Their columns get printed exactly as written when the mentions are subtle and useful for the publication's reader. These trademarked, non-copyrighted features are picked up regularly by suburban daily and weekly papers, and remain on P-O-P-S' editorial website for six months to a year for instant downloads.

People talk of Public Relations as free compared to the expense of advertising. PR is never free but used strategically, it is more believed than its more costly brethren. Each time a placement is made your business is getting the endorsement of the editor of the publication, or host of the radio and TV show. The public depends on these consumer advocates to help them make the decisions important to them and their families.

Myrna Greenhut is currently president of P-O-P-S, a service designed to supply incremental PR impressions for companies, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mather, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated.

In The News:

pen paper and inkwell


cat break through


Entrepreneurs Ask: What Can a Virtual Assistant Do For Me?

Great question!Freeing your time is an indisputably key element in... Read More

Franchise Company Operations Manual Sample Outline

Many companies wish to expand and a few wish to... Read More

Top 7 Small Business Resources for 2005

If you want to start a business in 2005, and... Read More

Local Search and Internet Yellow Pages - A Whole NewVocabulary for Small Businesss

Buyers want both online and local information about where to... Read More

Why Small Businesses Fail (or Fail to Thrive)

Tammy, a skilled and gifted horticulturist, called me to discuss... Read More

How to Profit from Business Consulting Opportunities

Business consulting opportunities might be just what your are looking... Read More

Starting a Business in New Hampshire

Hew Hampshire car wash market. Well we have visited every... Read More

Nevada Incorporation: The Advantages of Incorporating in Nevada

Incorporation in Nevada has become an attractive option for savvy... Read More

An Example of Business Automation - eCards with pizazz

The last time I spoke and went into a bit... Read More

A Business Tail: Veterinarian Foams at Mouth, Chases Tail, Learns New Tricks--Case Study

Many self employed professionals find themselves overwhelmed, frustrated, and confused... Read More

Outsourcing ? A Positive Approach For Small Businesses

Outsourcing is the strategic use of outside resources to perform... Read More

The SBAs Savviest Program

Forget everything you've ever heard about the U.S. Small Business... Read More

How To Select a Franchise

Here are some useful tips on how to select a... Read More

5 Good Reasons a Self-Employed Professional Should Take Vacation

So you think you're not justified in taking time away... Read More

Why Small Businesses Need Both A Logo And An Identity System

Experts urge small business owners to "brand" their business ?... Read More

Site Selection - Slice of Life, A Car Wash and Detail Center DownTown

There is a continual trend we are seeing which I... Read More

11 Things Small Business Owners Can Learn From Rudolph The Red-Nosed Reindeer

1. Everyone Makes A Difference ? Despite not letting him... Read More

Job Costing - Do You Know How?

What's your job profitability? I meet with business owners every... Read More

Boat Detailers; Add-on Products and Services

As a Boat Detailing Specialist, you may want to offer... Read More

How to Give Informative Talks

Why should you do informative talks to smaller groups?Informative talks... Read More

Be Prepared When Business Investors Look Beyond Your Business Plan

You have spent considerable time pulling your business plan together,... Read More

Awning Cleaning Business Case Study: Entrepreneurship 101

It is most fascinating to study how entrepreneurs spot opportunity... Read More

Six Essential Skills to Business Success!

The following are six essential skills to business success. You... Read More

Learning and Growing

As you reflect on this year and prepare for next... Read More

Is It Recess Yet?! Confessions of a Self Employed Workaholic

I have a confession to make. My name is Caroline... Read More

SBAs 8(a) Program Can Help Some Companies Compete

Q: A friend told me that as a woman of... Read More

Starting a Pressure Washing Business

Are you thinking of starting a small pressure washer business... Read More

Quality Controls for Franchising Companies Sample Outline

Quality control in franchising companies is paramount and all franchising... Read More

Postcard Marketing ? Low Cost Visibility

You need to be visible to attract customers, right? But... Read More

Genius Time? It Matters

I frequently give presentations at small business gatherings, providing me... Read More

Dispute Resolution of Territory for Mobile Franchised Companies

Franchisors of home based and mobile businesses need to carefully... Read More

Small Business Debt Collection Laws

In your small business debt collection laws will eventually become... Read More

Do You Want Your Own Fully Programmable ERP? - Part 3

Continuing from the second article:6. About the aground mathematical model,... Read More