Using This One Simple Word Helped Triple My Sites Profits

This article is very important.

In fact, the chances are it will give you more sales from your website. Now I'm not suggesting you're low on sales but we could all do with more sales right?

I first started using this word on my website about a year ago. Using the word changed the whole focus of my website, my business and my life!

Sounds unbelievable doesn't it?

But it's not, it's entirely true and I want to share it with you.

You want to know what this word is don't you? Okay then - no more messing around then.

This word is the reason you are reading this article and the reason you carried on reading after the first paragraph. Have you guessed it already? The single most important word you need to use on your homepage is "YOU"!.

You. You. You.

Using 'YOU' Brings Success

Using the word 'you' on your homepage can have dramatic effects on how effective your website is at converting visitors into enquiries and sales. Using the word 'YOU' gets across your business' message in the only way that truly works - from the customer's point of view.

Now you might be thinking this is all obvious stuff. And it is! But just remember to look at the next few homepages you visit and see how many site owners are not following this simplest but most effective of rules.

Most businesses fall into the trap of wording things in this way:

"We provide such and such a product. We are industry-leaders.. We are based in .."

What you should be doing is changing the entire angle and 'voice' of your website around from an anonymous corporate 'brochure-type-speak' into a more personal YOU-focused angle. Take a look at my homepage and you'll see what I mean - www.websitemarketingbible.com . Now take a look at your homepage - how many 'YOU's have you got on your page?

So Why Is Using 'YOU' So Important?

Because YOU are the most important thing in YOUR universe. You don't want to hear about me, my company, what we do or what our strengths are - you want to hear what's in it for YOU.

Studies show that you should have around 70% of all sales and marketing literature comprised of words like 'YOU', 'YOUR', 'YOURS' etc. This might seem like an uphill struggle at first and your initial attempts might not read too well but you will soon get the hang of it.

Can You Play YOU-Gymnastics?

You can actually start treating it like a game. It takes time but eventually you will master the skill of turning any sentence around from a 'WE', 'US' or 'OUR' statement into a 'YOU' or 'YOUR' statement.

I urge you to revamp your homepage and get rid of any 'WE's or 'OUR's that you have and reword everything to put the customer at the heart of the matter. Now we're just talking about the homepage here but really you should be applying this principle to your entire website.

How The Word "YOU" Changed My Life

When I first learned of this golden rule it changed my website totally. I went from talking about my business and products on the site to talking directly to my customers and putting things across in a way which meant most to THEM. It also made me take a step back and re-draft all my corporate literature adopting this same YOU principle. But the story doesn't end there..

I realised that putting 'YOU' at the heart of my business communications and my business as a whole was actually the starting point for something far deeper. Ask any successful person and they will tell you that 'givers gain' - that is, if you give first and receive second you will achieve more than the person who takes first and thinks of giving afterwards.

It was then that I realised that I needed to start putting the 'YOU' at the centre of my whole life. I realised that to every other single person in the world - they were the most important thing that existed.

I listened more and made better relationships.

I empathised more and made more sales.

I gave more and felt more rewarded.

I could go on but feel that YOU need to go off now and start implementing this powerful technique for YOUR website!

I wish YOU great success!

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketin g/

---

When Internet Marketing Gurus Sell Their Souls

If you're just getting started in Internet Marketing, you may... Read More

A Better Mousetrap

Conventional wisdom says find a niche. Don't go where the... Read More

An Approach to Advertising on the Internet

Budweiser has the frogs. McDonalds has Ronald. Goodyear has the... Read More

Bring Spirit Into Your Online Business

For people who have decided to strike out on their... Read More

The Reality Of How To Make Money In An Online Business

"Making money online quick and easy" seems to be the... Read More

Wanted - Sheep for the Marketing Flock?

Hoo boy, I am sticking my neck out here! Ready... Read More

Website Sales: Using Direct Response Secret To Get Your Prospects To Buy - Now

I'd like to let you in on a little secret... Read More

The Center of Your Internet Business, You

As an Internet entrepreneur your ultimate goal is most certainly... Read More

Content, Content, Content.

Read any Internet marketing article, forum or tutorial these days... Read More

DOI, a Proven Marketing Tool for Driving Traffic and Increasing Search Engine Rankings

The Digital Object Identifier otherwise known as the DOI is... Read More

The Forbidden Fruit: Marketing Credit Cards Online

A common question and topic of discussion among Internet marketers... Read More

Marketing Your Business - How Do I Adapt To The Internet?

The way we do business is changing rapidly. From VOIP,... Read More

Writing a Website That Sings!

If your online sales have taken a dip lately, your... Read More

Affiliate Marketing Versus Network Marketing (MLM): Income formula Revealed!

Both affiliate marketing and network marketing pay people for referring... Read More

7 Tricks for More Holiday Web Sales

"Black Friday" has just passed, marking the traditional start of... Read More

Make Internet Marketing Work for You Via RSS

RSS marketing is a tool used by many on the... Read More

Advertising That Yields the Best Results

In today's world, online advertising is KEY to the success... Read More

Keys to Successful Internet Marketing

So you've started your business and you have a website... Read More

Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Does your business have a Web site? Have you missed... Read More

Growing Your Business On-line: A Fresh Perspective

Rather than thinking about the web as technology, let's consider... Read More

Constant Change Is The Only Certainty In Online Marketing

This old saying which addresses the variability of the weather... Read More

Scared Of Creating Your Own Info Product?

Don't be scare off when you hear about product creation... Read More

The Most Powerful Niche in the World and How You Can Always Profit from It

There is one piece of software that is always going... Read More

Seven Strategies To Make Money On The Net Regularly

You can attract 1,000's of prospects to you. You only... Read More

Five Step In To A Successful Online Shopping Business..

Before you set out to explore the online shopping market... Read More

Googles Own AdSense Tips

Google is at least as interested as you are in... Read More

Internet Consultants for Online Sales

Beware of Internet Consultants, as many of them have never... Read More

The Biggest Internet Marketing Mistake Victorias Secret Will Never Make

Victoria's Secret has about 1500 retail stores, a world class... Read More

The Relation Between Internet Marketing Education and Profits

Many people join internet business opportunities online blindly. By this... Read More

How to Tap the Profits Hidden in Your Internet Business!

I'd like to show you five secret strategies to extract... Read More

10 Amplifying Ways To Turn Up Your Sales Volume

1. Make your potential customers forget about the competition. Just... Read More

Success in On-Line Business

Here is a story of four traders who each started... Read More

Why Your Talents Alone Arent Getting You Anywhere Online

The bottom line is that there are plenty of really... Read More