The Power of Color in Business

THERE IS POWER IN YOUR CLOSET and it is in the color of your clothes. All people have physiological response to color. The following chart is to be used to dress appropriately for what you wane to achieve. Assuming your closer is already filled with favorites where every item fits you perfectly (for the body as it honestly is today), look to the colors you choose to give you the extra impact to make all your goals a slam dunk!

For businesswomen, the most effective colors are charcoal grey and navy blue. Even though spring is here and bright colors are in fashion, there is power in the colors we sometimes think of as boring or just for winter. When you are dealing with money, people and legal matters, your clients or prospects want to be reassured that you are dependable, trustworthy and focused on the matters at hand. The darker the shade of every color, the more down to earth and reliable you appear. Greys project authority. Blues project trust. Darken these two colors and you can see why they are so effective when you go to a meeting to sign a contract, discuss a raise or promotion, or deal with lawyers and bankers.

On the opposite end of the spectrum, the lighter a shade is, the softer your impact is on others. If you are a leader on a project, in your company or an association, your purpose is not always to be in the limelight. There are times you need to gather information while NOT drawing attention to yourself. There are times you need to deliver hard news, conduct an exit interview or deal with an emotionally changed group of people. Pastel blue, soft yellows and light pinks will help you visually soothe the people you could be at odds with. These are situations when you do not wear red. Red is known as "the" power color, but here is the reasoning behind that. When we see red, our blood pressure increases slightly, as does our brain activity. What red is great for is when you are giving a presentation and you want people to remember what you said. Wearing red helps others more easily retain your message because their brain activity is in a heightened state.

So many women have closets with an overabundance of black clothes. We rend to think it hides our flaws and/or extra weight. It can, but black does more than that. It is a great networking color among others in leadership positions. Yet when we are with subordinates, head-Čto-toe black can be seen as a wall around the authority figure that can stop the flow of open communication. People can see you as the leader (when you wear black), but may not volunteer feedback, insight or information if they do not want to challenge you as the leader. "She can handle it," may be the prevailing attitude as others remain in the background watching you handle the hard tasks. If you are a manager and your department is not forthcoming with you, you may be overwhelming them with the black in your wardrobe. Medium shades of any other color will draw others to you when you want more interaction.

To see the color chart, please download a pdf version of this article at: http://www.powerfulappearance.com/download/pdf/power-of-color-in-business.pdf

Linda Thomas AICI, CIP, Corporate Image Advisor and author of My Closet, My Boutique: How to Organize Your Image, designs training for companies that wish to encourage their employees to present themselves as positive, professional and effective. For a list of programs and products, visit http://www.powerfulappearance.com

In The News:


pen paper and inkwell


cat break through


Do My Ugg Australia Boots Put Me Ahead of Fashion or Behind?

Ugg Australia boots are not just for winter anymore. These... Read More

Tribal Tattoo Designs

For centuries, tattoos symbolized the membership in groups, families, but... Read More

Turn Boring Reading Glasses Into Fun With Color, Shape And Design!

There is no use fighting the fact that at some... Read More

Flattering Swimwear for Everyone ? Yes, Even YOU!

"There are so many styles of swimwear to choose from,... Read More

Looking Fab at The Beach!

It's that time of year when we pack up our... Read More

Dolphin or Not a Dolphin?

Dolphin or not a dolphin? That is the question! You... Read More

What Shoes Should You Wear for Unforgettable Prom Night

Prom night is always something you long to have during... Read More

Gemstones Natural vs Synthetic

What is a synthetic gemstone? A synthetic gem is created... Read More

Your Fashion Style is Important

Fashion style is important. You clothes make your fashion statement,... Read More

Get Fashionable With Womens Flipflops

The hottest fashion trend for feet this summer is women's... Read More

Fruity Fashion Picks & Tricks for Summer

Summer is here so it's time to freshen up that... Read More

Calvin Klein 2005 Spring & Summer Collection

Calvin Klein ? a name we all recognize and a... Read More

Finally, Everyone Can Feel Good in Swimwear

"Whatever reason or purpose you have for going in the... Read More

Discovering the Amazing Secret Benefits of Womens Shoes

I love womens shoes and in my lifetime will never... Read More

Sterling Silver Jewelry Today

Sterling silver jewelry: silver and gemstone rings, sterling silver earrings,... Read More

Vintage Costume Jewelry: Yesterdays Fashion Today

Jewelry, whether fine or costume, has been a part of... Read More

Fashion After 40

With so many designers and trends targeting the svelte body... Read More

The Uniqueness of Missoni

To Uniqueness of Angela Missoni stands her alone and away... Read More

Fashion Trends for Fall 2005

The overall theme of fashion for Fall 2005 is an... Read More

Thrifty And Fashionable

Growing up with three sisters, it was important for us... Read More

A Cigar Box Purse or Handbag is a Unique Fashion Accessory With a Touch of Old World Charm

There's an unmistakable charm about a cigar box purse or... Read More

Women?s Guide: Fashion Trends for Summer 2005

If you are like me and many others the warm... Read More

Have a Cause? Wear a Rubber Wristband!

They are the hottest wearable right now, despite the fashion... Read More

The Ring - Step Back in History

The popularity of rings increased during the medieval period. People... Read More

After the Kilt Sniggers - Comes the Tartan Question

I want a kilt - can I have it in... Read More

Anne Klein ? the Past and the Future Extraordinaire!

Fashion designer Anne Klein was born Hannah Golofski in New... Read More

Fedoras & Floppy Hats - Hot Hot Hot for 2005 & 2006

For those of you that love hats you'll be in... Read More

Denim is Big This Season - Dress It Up or Down

For all you denim lovers, like myself, this is the... Read More

10 Tips to Stretch Your Wardrobe Dollars

1. Buy what works for you! - Don't waste your... Read More

How to Find the Perfect Swimsuit for Your Body Type

Finding the best swimsuit is something that we all struggle... Read More

What Your Handbags Say About You

You can tell a lot about a person from the... Read More

The New Wedding Band Styles

You've decided to tie the knot and now you've got... Read More

Jewelry and Gemstone Care & Cleaning Tips

Diamond earrings, emerald rings, ruby bracelets, sapphire pendants; no doubt... Read More