The Deception Perception: Pay No Attention to the Man Behind the Curtain

The Deception Perception

Without a doubt, people would rather do business with someone they know, like, and trust. Credibility is critical. This is especially true conducting business on the internet where people never actually meet face to face. Building a sense of trust with your customers takes time. And, it's one of your most valuable assets.

Pay No Attention to the Man Behind the Curtain

I recently had the opportunity to hear a well known internet marketer speak. It was a great presentation, chock full of all sorts of useful tips. I was very impressed with all he had to say so I went to his website and signed up for his newsletter.

He sent me an email (by autoresponder, of course)saying he had set up a special call for his newest subscribers to give us more great tips. All we had to do was dial in at a certain time for a teleseminar. He sent me a followup email reminding me and saying again how much he appreciated having me on his list. He looked forward to having me on the call.

So Far, So Good.

Last night, I dialed in at the scheduled time (after rearranging my schedule to do so). The gentleman came on and said he'd be with us in just a few moments, he was gathering up his notes. Then, he came back on, told us because of the number of people on the call, he had us all muted and there wouldn't be time for any questions. He went on to deliver some great information followed by a sales pitch.

The Problem.

One small, tiny, little problem. He wasn't really there. It was a recording. Now, if I had known it would be a recording, it wouldn't have bothered me a bit because the information was good. But, being led to believe it was live, being given a bit of a smoke and mirror show, changed my perception of the man and his products. If this teleseminar was smoke and mirrors, are his products smoke and mirrors, too? Is it all just a slick manipulation to sell products that don't work?

I certainly don't want to spend money on a product that teaches me how to be slick and deceptive.

The Moral of the Story

Seemingly harmless deceptions create a lack of trust for customers who are quick to look elsewhere for more trustworthy solutions.

Caroline Jordan is a small business wizard who doesn't hide behind curtains or conduct smoke and mirror shows. She gives self employed professionals straight up advice on how to grow their businesses, improve their cash flow, attract customers they enjoy working with, and develop additional revenue sources. For more tips and strategies for success visit http://www.TheJordanResult.com

In The News:


pen paper and inkwell


cat break through


Ethics? How To Take the Measure Business

When asked to write a small piece pertaining to ethics... Read More

Mind Your Own Damn Business Sexcess

You have certainly heard the expression "mind your own damn... Read More

Is Your Management Style Lead By Intimidation?

So many women make the mistake of thinking that they... Read More

MacDonalidisation: Braverman, Taylor & Mayo

Background: George Ritzer defined McDonaldization as "...the process by which... Read More

The Everyday Business Ethics Crisis Or Im Mad as Hell and Not Going to Take it Anymore

Breaking news may feature the Enron debacle, WorldCom activities, or... Read More

Business Ethics: How The Sales Function Can Transmit Company Values

I recently got a "thank-you" call from a man who... Read More

Brain Development and Due Process

DUE PROCESSAfricans, especially Nigerians are stereotyped on the internet and... Read More

Ethics in Business...A Lost Art

While watching Face the Nation one Sunday earlier this year,... Read More

Vice of Buggery at FTC

At the Federal Trade Commission we have seen attorneys who... Read More

The Three Schools of Business Ethics

G. Richard Shell, author of Bargaining for Advantage: Negotiation Strategies... Read More

The Only Thing You Get for Free in Life is Hungry!

My grandfather was a very wise man. Simple but wise.... Read More

Tales from the Corporate Frontlines: Shifting Culture and Climate in Todays Corporate World

This articles relates to the EngagedMetrics core competency Culture and... Read More

The Deception Perception: Pay No Attention to the Man Behind the Curtain

The Deception PerceptionWithout a doubt, people would rather do business... Read More

Communicable Corporate Diseases Hurting Business Sexcess!

Enron Executive goes to prison for 10 years, Martha Stewart... Read More

No Credit is Due: Bad Telemarketing

Just a few minutes ago I was debating what to... Read More

Are You Selling Out Your Integrity?

Integrity in business is a quality that is highly under-rated... Read More

Ethics In The Workplace

Workplace Ethics is a subject that we have all heard... Read More

Conflict: Not Necessarily a Bad Thing

I got yelled at tonight. Not the type of yelling... Read More

How To Build A Business Ethics Program

Recent corporate financial scandals have highlighted the importance of business... Read More

Do Organizations Serve Us Or Do We Serve Organizations

We have seen an erosion in the confidence that society... Read More

Six Reasons to Give

If you run a business, you undoubtedly feel many pressures... Read More

How To Detect Liars In Your Business & Personal Life

We live in a world full of lies and deception.... Read More

Top 10 Principles for Positive Business Ethics

This morning, I read about a company using on-line auctions... Read More

Is Good Neighborliness Good Business?

[Note: This story is not a criticism of Buddhism. It... Read More

What is a Ponzi Scheme?

This is for those who don't believe me when I... Read More

Business Ethics: An Oxymoron?

Why do I believe good PR and business ethics are... Read More

Dont Hate Them Because Theyre Beautiful

Tonight I'm going out with two extremely impressive ladies who... Read More

Business Ethics

There is much talk today about ethics in business -... Read More

Work Ethics ? A Paradigm Shift

Work ethics is a hot topic in today's business and... Read More

Business Ethics: The Law of Corporate Karma

According to the shamanic traditions, the great mystery of being... Read More

Enron?s Ultimate Victim: Ethics

FROM the 'MORAL HIGH GROUND', where we imagine ourselves, the... Read More

Tales from the Corporate Frontlines: Diversity And Success, In The Workplace

This article relates to the Diversity in the Workplace Competency,... Read More

Tales from the Corporate Frontlines: Work Ethics and the Customer

This article relates to the Ethics in the Workplace competency,... Read More