Complementary-Relational Linking and How It Could Save Your Internet Business

The concept of linking is that sites with common interests should link to drive more traffic to each other's businesses and to increase their "popularity." Search engines, such as Google, give much higher ranking to sites with high popularity. They feel that when many sites are linking to yours, it's a sign of ranking value.

The standard linking philosophy of most websites is to have a "links page" that piles all the link partners into one common pool, without any indexing. That type of link will only help you with SE ranking but not sales.

Next up the ladder is the links page that's indexed, making your website easier to find. A much better solution if you must have a links page.

Of course, the best link in the world is when your partner puts you on his home page. I tell you, it's enough to make any Net Marketer go into involuntary spasms! However, the chances of that scenario are slim to none!

That's not to say there isn't a middle ground between the above strategies. There is a better option:

Complementary/relational linking! As an example:

Let's say your website sells only pencils and you link up with a partner that sells paper; that's complementary!

Relational linking then assigns a merit value to all the linking proposals, using these facts:

Page ranking: Is it more or less equal?

Search Engine Ranking: Do both partners have good positions?

Traffic: Is the traffic swap equal?

As can be seen, some of the above quantities are interchangeable but shouldn't get in the way of judging the merit value of each offer. Depending on each circumstance, the varied partners will have a merit value that will give them more or less prominence on your website.

The ideal circumstance is when you find a linking partner with the complementary/relational approach built into his sales program and the layout structure of his website. Meaning: Location, location, location!

Without the above approach, many possibilities to garner extra income from your Net venture will not take flight! The above paragraph should have even more meaning when you consider the fast-approaching age of general broadband use. It is coming sooner than what anybody imagines; spelling out the end of many text only websites.

For all good reasons you should strive to create complementary/relational linking with as many partners as merited. Build your website to give them as much exposure as you can. All the bells and whistles! Provide ample space and graphics for them, trade full page articles and resources! Very important: Have them do the same for your business!

In closing I will exhort you to embrace multimedia and the broadband revolution as a principle of self preservation. The folks that take all their resources and put them in a text only links page, will suffer the twists and turns of the not-so-kind near future!

Francisco Aloy, the author of "Yes, I Want to Start My Internet Business Without Being SCAMMED!." Has an online business catering to the needs of the Newbie Net Entrepreneur.

Visit his site to see more of Mr. Aloy's articles. http://www.newbie-business-guide.com

(C)2004 Francisco Aloy

In The News:


pen paper and inkwell


cat break through


Online Lead Generation: Can it Work for My Business?

Business-to-business service providers have a wide range of tactics they... Read More

One Point Two Billion

In this surreal world of the internet, anyone, even you,... Read More

Is It Easy to Build An E-commerce Web Site?

--Online Commerce--E-Commerce website is all about selling products and services... Read More

Grow Your Business Using B2B Emarketplace ? Part II

Selecting the right emarketplaceAlthough, IT spending has been staying flat... Read More

How Measuring Key Performance Indicators Can Improve E-Commerce Strategy - Part One

The problem with most e-commerce marketing strategy today is that... Read More

Selling Online for Newbies

If you are interested in selling online, it is quite... Read More

Online Shopping: Legal Challenges for Taxing Authorities

E-commerce offers customers the chance to eliminate many stages in... Read More

Web Store - Why Do You Need One?

Internet has opened a new era of business opportunities. Each... Read More

The Art of Being Human

This isn't the first time I have written about the... Read More

How Do You Make Money Online?

If you learn how other people make money online, I... Read More

Free Competition Analysis for E-Commerce Startup

For anyone who has completed research regarding e-commerce, there are... Read More

Managing Project Risks and Issues

Inherent (or Business) RiskInherent Risk is the risk that exists... Read More

Shopping Cart Features to Consider

Often the simplest Web stores have the most success. But... Read More

Choosing An Internet Merchant Account

Surf to Google and perform a search on "Internet Merchant... Read More

E-Gold

E-gold is a digital currency, used extensively on the Internet... Read More

Ecommerce Comes from Customer Satisfaction

Online shopping is convenient, but many companies whose web sites... Read More

Intranet Project ? RAD or Waterfall?

Building BridgesI have often used the analogy of building a... Read More

What is SSL (the little padlock)?

SSL ("Secured Socket Layer") is a protocol used to... Read More

Complementary-Relational Linking and How It Could Save Your Internet Business

The concept of linking is that sites with common interests... Read More

E-marketplaces from Sellers Perspective

What is an E-marketplace anyway?E-marketplace is a business to business... Read More

The Lowdown On ECommerce: Making All The Pieces Fit Together

The Lowdown on EcommerceEcommerce is truly the most confusing aspect... Read More

The Internet Challenge

In spite of the increasing attention on how the Internet... Read More

How To Eliminate Credit Card Refunds From Digital Thieves

Can you encounter the number of times where a Credit... Read More

Cost Effective Ecommerce Solutions

Ecommerce use to be about spending thousands of dollars on... Read More

Six Components Of A Good E-Commerce Site

Businesses, which are still sitting on sidelines and not doing... Read More

Cheap Cigarettes, Discount Tobacco and Cigars Online - Is It Legal?

Many people online today still believe that buying tobacco products... Read More

Ecommerce Marketing Plan

Concept of ServiceThe current work deals with marketing offer of... Read More

Accepting Credit Cards For Your Online Business

Did you know that one of the best ways to... Read More

E-Commerce Is Back On The Fast Track

How much holiday shopping did you do on-line this year?... Read More

Why Arent People Buying From Your Ecommerce Website?

Your stock is tempting, your prices right - your ecommerce... Read More

E-Currency Exchange: The First Bonanza of the 21st Century?

The 21st century has introduced the world to a new... Read More

Your Affiliate Web Site Is Built ? Now What?

When I first got my web site built, I thought... Read More

Get Out of The Way

Get out of the way and make it easy for... Read More