Given the choice of dealing with a positive, upbeat employee with a "can-do" attitude or dealing with a disgruntled, distracted, uninterested one, which would you choose? No contest. Customers always want the best experience possible; they want it to be easy and pleasant to do business with your company. Enter the real challenge of "Relationship Management," the relationships. Until all of our business is done electronically, and much of it might be, managers, in addition to making sure the work gets done, still need to be concerned with the performance of the most important link in the customer connection - people.
Whether answering the phone, fixing equipment, selling a product or reconciling an unpaid invoice, the quality of the interaction between one human being and another is what will be judged by the customer to determine how much you care about them and their business. If the state of your relationship skills does not equal or exceed your sales and marketing skills, your "lifetime" relationship is in danger.
As a manager you should know that survey after survey reports that people prefer to do business with a positive, upbeat person. As a customer, you instinctively know that people want to do business with people who enjoy what they are doing, are having a good time doing it and genuinely care about being able to help you solve your problem, or achieve your goals. So, here are some tips on creating a more positive, up-beat, can-do work force.
1. Remember, the best teacher is a good example. First examine your own behavior. Are you walking the positive talk or are you mumbling beneath you breath, "3 more days 'til Friday." Take great care to listen to your own language. Do you frame things in the positive, or do you often start your sentences with "No." Do you say "Yes, but.." a lot, negating the first half of your sentence with your last? If so, purchase a copy of "Learned Optimism" by Martin Seligman for your corporate library and inhale it. Then pass it on. Optimistic people adapt easier to change, are more creative, have more fun and are healthier then pessimistic ones. They live longer too. Think about it, looking for innovation? Think optimism, that's one way to get there.
2. Learn (and teach) the power of positive self-talk. Often our internal chatter is negative. Reprogram your own chatter and then listen carefully for signs of it in others. When you hear someone saying, "Boy am I stupid," gently coach them away from that attitude by replying with "Don't be so hard on yourself, you're not stupid. You may have made a bad decision, we all do, from time to time, let's talk about that, what you've learned, and how to avoid it in the future." Our bodies respond to our self-talk, if we tell ourselves we are disorganized, we behave just that way. Tell yourself, with conviction, you are an organized person, and the behavior will begin to change. Our brain responds literally, like our computers. Learn to replace negative programming with positive.
3. Ban Whining. One whiner in the group can bring everyone down. A whiner is like an infection - it spreads. Put one strong whiner in a room and they can turn it into a pity party. Stop it at the source. Learn to spot them during the interview process. Don't hire them in the first place, unless you are prepared to keep vigilance over their behavior and attempt to change it. Good luck. Whiners love whining. Put a "No whining" sign on your door.
4. Teach people the art of "win/win." In our competitive society we have a win/lose mentality. This may be a good strategy to fill a sports stadium, not a good way to run a company. Help people to understand that thinking "Win/Win" opens up the possibility for new solutions. Remember, in the 21st century, it's innovation and creativity that will give us the edge, innovation comes from open minds and "possibility thinking."
5. Dump the drama. Melodrama. It sells tabloids, and gets people to watch "Hard Copy" on TV, but it's something you don't need in your company. It saps valuable creative energy. If you've been using "Crisis Management" as your modus operandi, get out of the office, read a few good books, (like Steven Covey's), benchmark with "new thinkers", and learn a new style. Crisis management is passe, wasteful and destructive.
6. Learn, teach and reward "Time-out" stress management techniques. A recent poll says that 90% of all Americans live in a state of chronic stress. YIKES!!!! No wonder customers get treated so poorly. Make sure people understand the role they play in controlling their own stress. We don't have control over circumstances; we do have control of how we perceive them. Take a deep breath, count to ten, walk away (physically or mentally) when you have to and call a "Time-out." Short circuit stress on the way in. Learn good stress management skills and teach them. Reinforce them. "Bob, I noticed how well you reacted with that angry customer yesterday, I was glad to see you take a deep breath and not react defensively - good job - you saved a valuable customer, and your own health as well. I'm proud to have you on the team."
7. Encourage people to live in the "now." Dwell on the past only long enough to figure out what you want to learn from it, and then move on. Stop talking about "the good old days." What is important is what is going on right now. Give your fullest attention to exactly what you are doing now. Do it well, do it right and enjoy it. Customers can always tell if you are giving them your undivided attention, and they really appreciate it.
8. Start a list called "The 10 Best Things about Working Here." Let people add to it and watch it grow. It's fun, positive and a great way to focus people on what's right with your business. After the list is finished start one called "Ten More.." Remember you get more of what you focus on.
9. Get psyched! Recognize that almost 80% of what the average person takes in is negative. You've got a job to do. Create a positive sanctuary in your workplace. Develop a corporate library that includes all kinds of motivational literature, audio and videotapes. Play audiotapes and videotapes in lunchrooms, keep inspirational books around, start discussion groups. Create positive energy, people inside and outside the company will feel it and want to come back for more.
10. Don't worry, be happy. Playing upbeat music helps lift your spirits. Challenge the staff to develop the "Happiest" of happy music tapes, a collection of tunes that will keep people smiling and whistling while they work. (They make great coming to and going home from tapes too.)
11. Smile. When you activate the smiling muscles in your face, you activate the "happy" brain chemicals that help you feel good. You can't be depressed when you are smiling, and smiles are contagious. So, smile.
As a manager, it's your responsibility to help to create an experience for your customer that has the word "value" all over it. Customers respond better to a company that provides them with a quality product at a fair price served up by positive, upbeat, can-do people. Aw come on, who wants to do business with a grump?
About The Author
JoAnna Brandi, is Publisher of JoAnna Brandi's Customer Care Coach TM a weekly training program designed to teach managers "The Art and Science of Exquisite Customer Care." She is the author of three books and has been writing newsletters and articles since 1984. You can sign up to get her latest tips and get your personalized weekly coaching program at http://www.customercarecoach.com. You can find out more about her speaking and other services at Http://www.customerretention.com. You can reach via email: joanna@customercarecoach.com.
You have permission to publish this article in its entirety, as long as the bylines and all links are included. An e-mail notice of your publication would be appreciated: mailto:julie@customercarecoach.com.
|
|
|
|
|
|
|
|
|
|
|


Running a successful business takes a lot of energy and... Read More
Last night I was at my computer and a Skype... Read More
What I am about to tell you may seem very... Read More
The President of a 200+ store division of a major... Read More
I returned a rental car at an airport yesterday. As... Read More
1) Being placed on hold endlessly. Don't you just love... Read More
Relationships... Money... Health..The Past...Failure..Mental and Spiritual Battles..Time Constraints...Professional pressures..At any... Read More
Service can be described as a "performance" of some kind... Read More
The most important aspect of a successful business is developing... Read More
In my day to day practice in strategic human resource... Read More
I'd like to start this article with a test ?What... Read More
In 2002, there wasn't much interest for Kindness in business,... Read More
Recognize metaphors from every angle and round up more insight... Read More
I wish I had a nickel for every time someone... Read More
Would you like to have customers that stay with you... Read More
This may seem a strange topic to introduce. Yet, it... Read More
On a recent airline flight I was an upset... Read More
You've been going 6-to-late; exhausted by running the supersonic treadmill... Read More
What is your customer saying about you? Do you really... Read More
Resistance has to do with putting up blocks that prevent... Read More
In a mobile detail or mobile car wash business you... Read More
Have you seen that thing on TV where the gal... Read More
Many organizations tackle to the issue of customer service by... Read More
Dr. Michael LeBoeuf, in his cassette album entitled, Win... Read More
Have you ever called a company and been greeted with... Read More
Walmart was the first business to require all its employees... Read More
Customer service is the pits, you say. You are not... Read More
Q: I just discovered that for the past six months... Read More
In the competitive world of the 20th century, we generally... Read More
Call center solutions solve a range of age-old problems. As... Read More
If you're still dreaming about raising outside capital for your... Read More
Listening to complaints, whether they're reasonable or not, is a... Read More
You Never Know Who You're Serving when customers turn irate.I... Read More


Two situations, two perfectly acceptable experiences, but in one case,... Read More
If you are up to your ears in a stressful... Read More
1) Being placed on hold endlessly. Don't you just love... Read More
Whether you are a seasoned small business professional, or you... Read More
A few weeks ago we conducted our annual "Customer Experience... Read More
Every customer looks for 3 special benefits when they do... Read More
Resistance has to do with putting up blocks that prevent... Read More
Why is it that Microsoft wants you to buy its... Read More
The following are common mistakes that Sales Managers and Owners... Read More
I call it the "wave and roll."You walk up to... Read More
Relationships... Money... Health..The Past...Failure..Mental and Spiritual Battles..Time Constraints...Professional pressures..At any... Read More
The defintion of Customer Relationship Management (CRM) that I favor... Read More
1. Stay in contact with customers on a regular basis.... Read More
In any business our customers are one of our most... Read More
After years of flying below the radar in the magazine... Read More
Do you know you can open, answer, close and report... Read More
A growing number of individuals are finding themselves called to... Read More
Do you remember the last time you went into a... Read More
Businesses that fail, often forget to seek out the customer... Read More
The simplest way to describe a 'durian' (pronounced doo-ree-ann) is... Read More
You probably think I am going to say something like,... Read More
From Ebay to the smallest home-operated start-up, e-businesses of all... Read More
Many organizations tackle to the issue of customer service by... Read More
The Reason Why Direct Internet Marketers Have To Work So... Read More
As an entrepreneur, I'm always intrigued by small businesses, home-based... Read More
It should be a straightforward business scenario: making sure that... Read More
I wish I had a nickel for every time someone... Read More
When people ask, "What is CRM?" the literal answer is,... Read More
Every business loses customers, but not many do much about... Read More
Those of us doing business over the internet have to... Read More
Why bother? Good customer service is the life blood of... Read More
Have you ever walked into a store and things looked... Read More
CRM was supposed to bring companies closer to their clients.... Read More
Customer Service |