Recently, I had the opportunity to attend a popular gift show in my local area. My purpose in attending this gift show was to scope out my competition and the quality of their soy candles compared to what I offer. I was truly surprised with the results of how many candle exhibitors were present and was more so surprised with the results of how well they didn't know their product.
Now my results are in no way to badger the company in anyway, but to open the eyes of our consumers, the results are:
Candle Exhibitor #1:
This exhibitor stated that they're soy candles were handmade. I was told that their soy candles burned great had no soot or mushroom build up and had an awesome scent throw. Well, fortunately the exhibitor had several candles burning and I notice on their candles that the wick that was chosen had a lot of mushrooming and a little bit of soot build up and no scent throw unless your nose was directly above the flame. Speaking of flame, the flame on these candles was high and had a wild burn, which can be a fire hazard.
Candle Exhibitor #2:
This exhibitor informed us that she handmade her candles as well, but honestly the candles appeared to be machine poured because every candle look the same and had no imperfections. When candles are handmade properly, there are imperfections that actually make the candle perfect because it gives it a unique design. With handmade candles no two are alike. My business associate was asking various questions to see if the soy wax was compatible with essential oils. This vendor kind off "skated" around the question and wasn't too sure. We were offered a sample of the candle where I later tested the candle. This particular votive candle was actually made using palm wax and then burned all the way down in 2 ½ hours. That's the fastest burning candle I have ever seen. When this vendor found out that I was a candle maker, her eyes had gotten wide and at that point wanted to end the conversation. It's interesting how one candle maker can be intimidated by another candle maker.
Candle Exhibitor #3:
Lastly, this exhibitor primarily advertised that their soy candles can also be used as body oil and that you can deep your finger in the candle while the candle is burning. Well, Kandle Indulgence highly suggests that you don't put her finger or anything near and open flame serious injuries can occur. Yet again, my business associate asked the question concerning essential oils and/or what type of essential oils did their company use. She kept saying the fragrances come from flowers, but the question was what type of flowers, are these essential oils? Finally, after the exhibitor couldn't fully explain the company's product and was getting caught up in lies she basically said "I don't know." My question is "if you make the candles why wouldn't the candle maker know where the fragrances come from and what type of fragrances is used?"
In the seven years that I've been making candles I have received positive and negative feedback always concerning the scent throw of my candles and I took those negative comments and turned into positive feedback by constantly studying and researching my product also doing a lot of testing. Although other research was conducted from other exhibitors the three mentioned above sums up the most important part of a business?know your products, business and to be honest to your consumers because you never know who you may meet.
Jameel Nolan
Kandle Indulgence Co.
Handmade and Custom Designed Gel & Soy Wax Candles
Website: http://www.kandleindulgence.com
"The Creativity is within You"
Floral design is an art and for some it comes... Read More
Origami, or the art of paper folding, has been around... Read More
Blown art glass is quickly becoming one of the fastest... Read More
We all know someone who is difficult to buy a... Read More
Since genealogy is my hobby, my profession, and my passion,... Read More
I just got back from the vet with my cat... Read More
There are several types of refrigerator magnets that you can... Read More
As you create your dog and cat art, you will... Read More
Scrapbooking:Tie onto a tag, photo mat, border, or photo as... Read More
Crafting with young children really isn't about creating something in... Read More
Do you control your stash or does it control you?... Read More
Storing origamiThis is a great question. Many people want to... Read More
You put a great deal of time, thought, and effort... Read More
Many times at auctions, or estate sales, a box of... Read More
Do you find it difficult to spend time together as... Read More
Collecting sea shells along the beach is a favorite kids... Read More
Back in the early days of America, families didn't have... Read More
Countless memories are built during the formative childhood days. If... Read More
Greetings to all Crafty Pagans,Witches and those who want to... Read More
The song says it all, "Hot Fun in the Summertime."... Read More
Once you spend your precious time and energy creating a... Read More
Do you find it intimidating when you come to journal... Read More
Over the years, collecting coins has grown from being just... Read More
According to the dictionary, collage art is an artistic composition... Read More
Origami is a wonderful and elegant art. It has been... Read More
A few years ago I read a statistic that said... Read More
Marking StencilsStencil is a cut-out form for an alphabets, numbers,... Read More
Which ones can be money making hobbies? A friend made... Read More
Are your pants wearing out too fast?Does it look like... Read More
Let the cat out of the bag! True, you will... Read More
Most Comic Book Storage Boxes are super strong and come... Read More
By stepping backwards in time one can discover an important... Read More
This article is in response to the emails I receive... Read More
You put a great deal of time, thought, and effort... Read More
Hobby Metal Casting enables the home metal craft worker to... Read More
This can be as simple & basic Or advanced &... Read More
For centuries man's progress has been lighted by candles. However,... Read More
Do you want to give gifts to your friends or... Read More
Today's handmade quilts are more like a work of art... Read More
Stamping is one of the most versatile crafts around because... Read More
If you've been to gem shows, you know how overwhelming... Read More
As you create your dog and cat art, you will... Read More
You know the feeling. The kids have tons of demands,... Read More
To think that in the beginning the only sewing patterns... Read More
Your cousin's friend in Saskatchewan has asked you to design... Read More
Ceramics can be delicate and decorative or unrefined and utilitarian.... Read More
My daughter and I recently had the opportunity to spend... Read More
Puzzle pieces make playful embellishments and borders. Puzzle pieces give... Read More
How can you arrange your scrapbook page to best show... Read More
The practice of cigar smoking has been on the rise... Read More
When you think of treasure hunting, maybe gold coins and... Read More
One of the best ways to display photographs, memorabilia and... Read More
Denim is a twill weave and runs diagonally and any... Read More
Would you like to add more creative appeal to your... Read More
Before I discovered the world of scrapbooking, I was inexplicably... Read More
If you can voice enthusiastically that scrapbooking is your passion,... Read More
Bar stools are as important as the best wine in... Read More
Countless memories are built during the formative childhood days. If... Read More
A few years ago I read a statistic that said... Read More
Gourds played an essential role in the daily life of... Read More
If you want to keep your comic book collection in... Read More
Supplies Needed:Most items can be found around the house or... Read More
This article is in response to the emails I receive... Read More
Embroidery Magic 2 software program was created with multiple function... Read More
Ribbon and lace are by far the most common, and... Read More
It's important to understand where antiques originate. Many antique buyers... Read More
Crafts & Hobbies |