Format Each eBook Chapter Before you Write It

Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the gold--your unique, useful message?

Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand.

Most writers start writing before they are sure of their eBook's main focus or thesis. The thesis is your book's major answer for a problem your targeted audience has. "Five Ways to Market Your Book Online" has its thesis built into the title, a definite plus. You know by the title you'll learn five online marketing techniques to overcome your problem of not selling enough eBooks.

Before you write any chapters except chapter one, make each chapter title a mini thesis that also answers a part of your whole book's thesis. For the title "Five Ways to Market Your Book Online" you will have 5 chapters that all have to do with the title. Let's say one chapter is titled "Market your Book Through Free Articles."

In this chapter you need to sketch out what your format will be before you write a single word.

1. For instance, you may open the chapter with a pertinent quote. "Articles are the # One Way to Promote your Books and Services" by Judy Cullins, Book Coach.

You may open with several thought-provoking questions or shocking facts. You may even start with a short story or analogy. Any opening needs to hook your reader to keep reading.

2. Second, you follow the opening with a success story to illustrate how one person's articles brought her new product and service sales.

3. Third, you will offer a section where you give numbers of tips, how to's, check lists, or resources. For instance the heading of, "How to Write a Short Article," or "How to Write A Publishable Article."

Sprinkled throughout your chapter you may place author tips into boxes. You may choose to do the same for related quotes as Julia Cameron did in "Artists Way." Don't add random quotes just because you like them. Make sure they support each chapter's focus.

4. Finally, in the last section of your chapter you may want to write a simple summary as a chapter review. You may want to give homework or fieldwork. You may call them "Three Take Away Ideas" To make them yours to brand yourself and your business use a key word that refers to your book, perhaps a benefit. One client's title was "The Smiling Owner-How to Build a Great Small Business."
He worked the "Smiling Owner" metaphor into his how to's throughout his chapters.

To end your chapter with a bang, you may want to leave your reader with questions to ponder or a few lines to lead them into the next chapter. You may give action steps. Remember, your targeted audience wants solutions to problems. Each chapter in your book should show them how.

Now that you have the format for one non-fiction, how-to chapter, you need to follow the same format for all the rest of the chapters. All chapters except chapter one should be approximately the same length.

Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

In The News:


pen paper and inkwell


cat break through


How To Self-Publish Your Own Books, Manuals, Reports Or Newsletters

You can make a lot of money by writing and... Read More

Have You Tested Your Plot?

Creative Writing Tips ?Our plotting stage is our testing area.Everything... Read More

Get Creative In The Great Outdoors

Summer's here and the time is write for dancing in... Read More

Writing Technique: The Restaurant Syndrome

Picture this scene.Your hero is sitting in a bar. He's... Read More

Mama Dont Allow No Fighting in Your Writing

When you sit down to write a steamy romance, a... Read More

Writers Helping Writers - A Noble Legacy

It is satisfying to be a part of such a... Read More

Starting a Freelance Writing Career (or How I Sifted Through the Muck and Found My Way)

So, the decision is final. I am a writer.Actually, I... Read More

7 Reference Books for Your Desk

I hate to admit this, but I rarely get an... Read More

When Getting Stuck Goes Amuck

Many of us have always wanted to write. We have... Read More

The Three Cs of Writing an Excellent all Purpose Headline

Since the headline is the first contact your readers have... Read More

Message to Online Writers: Dont Give Up On A Good Idea

The writing community is a strong one, with many new... Read More

Freelancing Doesnt Mean Writing For Free. Does it?

Writer's forums are bustling with debate over whether or not... Read More

Knock-Out Writers Block: Listening To Your Inner Voice

When I was young, I used to talk to myself.... Read More

Benjamin Franklin: His Ageless Writing Tips

If Ben Franklin were alive today, he would be...uh, very... Read More

How New Authors Can Keep Their Manuscripts Coherent

In large publishing houses, many manuscripts penned by first-time authors,... Read More

Editing and Polishing - How Much is Enough?

A few days ago, I critiqued a chapter for a... Read More

The Writing Game

There are a lot of tapes and books and CD... Read More

Why I Write

I started writing as a way of keeping safe memories... Read More

Writing the PDA Way

When we think of writing it triggers many thoughts and... Read More

Review In 29 Steps Plus One

I just finished to read a book. A story for... Read More

Dont Get Burned: Evaluating Script Writing Contests

Hundreds of writing contests tempt screenwriters with the lure of... Read More

Persisting With Bulldog Determination

Persisting With Bulldog Determination [Book excerpt from Successercising} by Rick... Read More

Is The Theme Running Throughout The Story?

Creative Writing Tips ?It's no use coming up with a... Read More

Essay Types and Modes Youll Need to Write for College

~TYPES~You Want Us to Write What? Understanding the Task AssignedWhich... Read More

Cheap Therapy

I call it cheap therapy. That gushing, near-religious, poured-from-the-body stress... Read More

Writing About Writing

What am I going to write about?Which topic is the... Read More

Writing HI-LO Material (High Interest, Low Ability) for Slow Readers

To write books for readers at an elementary reading level... Read More

10 Tips on How to Cultivate Relationships with Editors

If you are an aspiring writer, or you simply want... Read More

The Power of Punctuation

Punctuation, when used creatively, is powerful. Note, however, that when... Read More

5 Effective Web Writing Tips

Writing for the web is very different from writing for... Read More

The Opportunities As A Freelance Proofreader in the UK

A UK based freelance proofreader should be able to provide... Read More

A Quick Guide to ISBNs for Self-Publishers

ISBN stands for International Standard Book Number. It is a... Read More

Do You Plot With Your Character In Mind?

Creative Writing Tips ?You are plotting the story. You write... Read More