If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right?
It's a sad fact that a great number of websites are worthless. They give no value to their owners and are little more than a drain on resources. Would it surprise you if your website was classed as one of these?
The World Wide Web is made up of millions of webpages so it's not surprising that many are rarely seen by human eyes other than their owners' and creators'. These unfulfilled webpages are like trees in a forest. They can make as much noise as they want, but if no one is around to hear it then who is to know they ever made a sound? Too many of those that are seen by people are poor at encouraging progress through the sales cycle i.e. they don't persuade the reader enough to progress to the next stage whether that's submitting a sales query or making a purchase.
So how have you determined the value of your website? Have you only taken into account its cost to build and maintain or have also considered what it actually does for you and the value it adds to your business? Ask yourself this question, if you were to put your website up for sale, how would you convince a potential buyer that it was worth the asking price? Would you sell it on the basis of how much it cost to build or on the strength of the benefits it brings?
Do you think owners of expensive luxury cars are motivated by how much they cost to build, run and service or because of things like the prestige they give the owner, the superior performance and higher levels of comfort? In this context, it may be easier to recognise value and worth, but when it comes to your website can you do the same? If your website provides you with no measurable benefits or is a tree in a lonely forest then how can you be sure it's worth anything?
Suppose we're comparing two very different websites; one cost $10,000 to build, looks very impressive, but converts poorly, generates little interest and the other cost $1,000 to build, wouldn't win any design contests, but consistently generates fresh leads and converts a high percentage of prospects into customers. Which of these websites do you think is worth more?
Now ask yourself again, what's the value of your website?
William Lee is the proprietor of Web Star Creations (http://www.webstarcreations.co.uk), has a BSc degree in computer science and a background in blue-chip IT systems.
RIVERSIDE, CA August 4, 2004 ?- "Historically, small business owners... Read More
In the late 1990's three San Francisco based web developers... Read More
In the region where my company is located, South Bend,... Read More
There's been widespread speculation about the new legislation being introduced... Read More
Succeeding with an eCommerce website is a dream for many... Read More
Many millions of dollars are being wasted on promoting and... Read More
cPanel is a control panel for your website and allows... Read More
Psychology is a long word which everyone thinks, "no, that's... Read More
You've decided to create a website to market your products... Read More
If you're anything like most small business owners, you probably... Read More
After planning the design and content of your website, it's... Read More
I had a client say something to me the other... Read More
"What's in it for me?" you ask. "Why should I... Read More
I still remember it very clear ... It was almost... Read More
Failure, just like success, is measured differently by each and... Read More
An Introduction to Server Side IncludesBeginner? That's OK!While much has... Read More
Most people know they need a website in order to... Read More
The big thing these days is your ability to capture... Read More
Wow, we`ve already taken a domain and chosen a web... Read More
The Internet is a remarkable publishing medium. With just a... Read More
Starting and maintaining a business is challenging enough without the... Read More
I talk with so many people who have small businesses... Read More
Fresh website content for your visitors can be of real... Read More
There is an ongoing debate about web copy. Some say... Read More
One of the most useful features offered by some web... Read More
Most interactive websites nowadays would require a user to log... Read More
That's right. Your method, behavior and strategy you are now... Read More
Does My Web Site Require A Web Database?If your web... Read More
What to do if you are an artist after you... Read More
Like most average persons, I wanted some extra money to... Read More
The process of Web application development is critical to the... Read More
My life's greatest passion is a safari hobby. And what... Read More
Q. Hey, Cathy: I'm just setting up a website. What... Read More
The "robots" meta tag, when used properly, will tell the... Read More
It may seem like the publishing industry's equivalent of Beanie... Read More
1. Address your targeted audience on your business site. Example:... Read More
If you like the Internet and surfing through the billions... Read More
If you ever want to create a state directory, article... Read More
Thinking about starting up a business? The web is the... Read More
Can you imagine the hypocrisy of spending thousands of dollars,... Read More
A system development process can follow a number of standard... Read More
Does My Web Site Require A Web Database?If your web... Read More
Thousands of people are now making a living online and... Read More
URL rewriting are major needs for your sites that produce... Read More
If you are living in a country that its native... Read More
Internet has opened a whole new world for web developers... Read More
You have seen those web pages where they have the... Read More
Webmasters deal with a myriad of complex design challenges every... Read More
An accessible Web site is easily approached, easily understood, and... Read More
When used to describe a web site, the term "sticky"... Read More
Website, website, website, everyone says you need one. But do... Read More
"Build it and they will come."--Filed of Dreams (1989) If... Read More
For years now I've been looking to start my own... Read More
The Internet is being used by local service business to... Read More
The process of Web application development is critical to the... Read More
Q1.Why would I need a web site? A1.- Improve my... Read More
Setting up a website is the very first step of... Read More
Everyone wants one.Everyone wishes they knew how to make one.SOME... Read More
Like most average persons, I wanted some extra money to... Read More
Your web site will be your window to the world.... Read More
Below, I have listed 8 simple steps that you can... Read More
Most interactive websites nowadays require data to be presented dynamically... Read More
If you are developing your website on a host that... Read More
When a user signs up at your website, you may... Read More
"How do I improve web site sales figures?" The CEO... Read More
Simply ensuring your website is accessible to screen reader users... Read More
Web Development |