What is a niche business? A niche business is one that caters to the common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche.
The advantage of going niche is that you can become a specialist in that chosen market. Instead of knowing a bit of everything, you concentrate your efforts on the one area.
Becoming an expert in your niche does not happen overnight. It takes time, skills, dedication and money to build up your knowledge.
Here are 7 great ways to become an expert in your niche business:
1. First and foremost, you must have a strong interest when selecting your niche. If you are going to spend a lot of time researching on this area, a strong interest will help sustain your efforts and keep you going.
2. Read aplenty and stay current! Surf the internet for industry news and related fields to your niche. Go to the bookstores and the library. Subscribe to newsletters or ezines of your competitors.
3. Attend workshops and learn from the super experts. Learn also in related topics so that you can expand on your knowledge base.
4. Test out tools, resources, software or just about anything that can be used for your particular niche. For instance, if you are a florist selling exotic flowers, knowing what is the best way to take care of the delicate blooms will help make you an expert!
5. Hang out in forums where your target market is likely to be. This is an excellent way to get to know what are the common problems and obstacles faced by your prospects. Make sure that you find out the answers or solutions to these problems so that you can post your comment and findings. Some forums even allow you to insert a link back to your website.
6. Use branding for higher perceived value: Buy and register your name as the domain name. A good example is http://www.EvelynLim.com . Brandnames are built gradually overtime. So set aside time each week devoted to promoting your brandname. This could be giving free advice, lectures and giving press releases.
7. Have an opinion. People like to look up to experts who articulate their views. You are likely to be a winner if you can also justify your opinion with facts.
Evelyn Lim is the online publisher of the very popular newsletter "Mapping You to Success". Her FREE newsletter is jam packed with ideas, resources and tips. She aims to equip her readers with skills on how to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com or read more about her at her blog http://www.EvelynLim.com
Good Speakers need good listening skills to become Great CommunicatorsSpeakers... Read More
Ever lost a sale you thought was in the bag?... Read More
Do you plan events for the corporate world like product... Read More
I believe some people create and publish websites for the... Read More
This is a quick checklist of a few things that... Read More
Web Site Blues? Need one, don't know where to start?... Read More
1. Focus on the other Being known as a... Read More
Almost daily, newspapers, business magazines, radio and television carry reports... Read More
How much is your data worth to you? In this... Read More
Sometime soon you will be attending some training. It may... Read More
Did you know that there is one critical difference between... Read More
Either simply a looker-on or a player in the world... Read More
Not having a business card is as bad as using... Read More
"Vision is the spectacular that inspires us to carry out... Read More
So many people I worked with said they got more... Read More
In building and runnng an independent private practice or small... Read More
There are lots of benefits for some businesses to import... Read More
Hey, as hard as this may be for you to... Read More
What is Choice Theory (CT)? CT is a theory of... Read More
Rut -- a routine procedure, situation, or way... Read More
How many of us have been in a position where... Read More
Use the checklist below to make sure your article, tip,... Read More
There are so many simple, yet really sure-fire ways of... Read More
Being appropriately dressed is essential in making good impressions in... Read More
If you've been thinking of starting a business on the... Read More
10. Procrastination Condemnation - Lose the Labels! All those things... Read More
What follows is a bold statement, but sometimes it takes... Read More
Whether you are self employed or you work for someone... Read More
Many new coaches struggle to attract their first client. Often,... Read More
We all know that running a home business is highly... Read More
From an employee's perspective, management often conducts itself in ways... Read More
The term "junk mail" is a well-known term. To... Read More
Cross cultural differences can and do impede upon communication and... Read More
Do you find great joy in being a coach? If... Read More
The term "junk mail" is a well-known term. To... Read More
At Macquarie University in the early '90s, three Australian early... Read More
10 Ways to Boost your ProfitabilitySo many business owners work... Read More
How do you focus on your urgent e-mail and organize... Read More
If you are like me, you are living some distance... Read More
I have some good news and I have some bad... Read More
I believe some people create and publish websites for the... Read More
Rut -- a routine procedure, situation, or way... Read More
This is a quick checklist of a few things that... Read More
You're busy with your business today, aren't you?You're pushing your... Read More
Studies have proven that there is one reason why people... Read More
What follows is a bold statement, but sometimes it takes... Read More
Here are some simple tips to help you improve your... Read More
Seven Questions to Improve Your Business, Your Relationships, and Your... Read More
1. Make a clear, specific commitment to what you want.... Read More
Talking is the least important half of any conversation. Listening... Read More
Only one of every 5 businesses makes it to its... Read More
Good Speakers need good listening skills to become Great CommunicatorsSpeakers... Read More
Having business partner or planning to start a business with... Read More
You have seen their ads and you may have wondered... Read More
It is possible for small companies and individual business people... Read More
If you're a beginner, starting a website doesn't have to... Read More
Skilled workers of every age have prized their tools. I... Read More
1. Combine Emotion and LogicConsumers buy because the want to... Read More
Part Two of Cash to Cash Cycle SeriesNext: SalesWe've already... Read More
mistake #1: rely just on financial statementsProfit and loss, revenue... Read More
If you're a business owner, you know that repeat business... Read More
Are you scratching your head after business events wondering why... Read More
What is a niche business? A niche business is one... Read More
1. Think Big ? In college, Michael Dell said he... Read More
Email etiquette is the key to help calm down anxious... Read More
Imagine if you were going to address a stadium full... Read More
Top Quick Tips |