Franchisor Sample Grand Opening Launch for New Franchised Outlets

It is paramount that all franchising companies work hard in the critical launching of all franchises in their new territories. In this present period most franchisees come into the franchise systems with much personal debt and barely squeak by on their initial capital needed. One major error or mistake and the franchisee will fail due to under capitalization. Below it a sample outline and message to new franchisees; I recommend that you take a look at this and develop a policy and plan to help your new franchisees in the beginning gain ground on their new markets. You should copy this article and make notes on it and then take the outline below modify it to fit your business model and write several paragraphs for each number and lettered item to cement your new franchised outlet marketing plan. While reading this policy and outline below realize that it was written for a mobile car wash business and your plan will be significantly different but this will help you in making a first class strategy to win market share for your newest team members.

- - - - - - - -

Your inaugural marketing mission is an integral part of your new business. By doing this, we will attempt to insure that your route is tight and your customers are clustered by time and location. This will increase your productivity by saving you travel time and boosting your sales per stop. This mission will also help you better understand the needs of different customers and get you better acquainted with the pulse of your community. It helps us create a customized strategic development and marketing plan which takes into consideration your life goals, personality, ambitions and talents and matches them with your community, potential market and future customers.

Actual Mission:

This consists of a team of six to ten highly motivated individuals, which we send in to your territory for one week. We intend to contact businesses, V.I.P.s, government agencies and non-profit groups; explain your service and sign up customers. It's a major undertaking and this is why our crews have nicknamed it "Bonzai and Blitz" marketing. It is essential to your goals and domination of your exclusive territory.

MARKETING MISSION

I. COMPUTER DATA MAPPING

A. Complete Demographic Study

B. Maps - Zoning/Target Markets/Etc.

II. SCOUT

A. Drive Through Town

B. Aerial Photography

C. Story Board

D. Planning Assault

MARKETING MISSION CONTINUES

A. "Bonzai" Mission

1. Identifying Specific Customers

2. Contacting Customers

3. Mass Flyer Distribution

4. Telephone/Fax Marketing

5. Direct Sales Campaign

B. "Blitz" Mission

1. Planning Fundraisers

2. Contacting V.I.P.'s And Government Officials

3. Media Blitz

4. Route Development

5. Competition Study

C. Launch

1. Parade

2. Starting Route

3. Coupons

4. Free Washes

5. Word Of Mouth Referral Program

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Questions For The Entrepreneur To Be

Entrepreneurial e-gnorancePart 1: Questions for the entrepreneur to beIf you... Read More

Do You Have What it Takes to be a Successful Entrepreneur?

Print off this page, take the quiz and find out... Read More

Top Ten Ways to Increase Your Profitability

1) Go back to basics. Take a couple of steps... Read More

Entrepreneurial Hate, its out there

Today, I got an email from a lady who hates... Read More

Have You Been Thinking About Owning Your Own Business? Or Becoming An Entrepreneur? Part 1

Almost every day, I talk with people who want to... Read More

Increase Profits with No Pain, No Change Approach

Implementing changes, even when they're good for your business, can... Read More

10 Essential Tips for Starting Entrepreneurs - Ignore these at your Peril!

1. Do What You LOVE: If you've chosen your business... Read More

Success Secrets - What I, Mike Litman Learned From This Old Book

Yesterday was a beautiful, sunny day in New York and... Read More

Near-death Experience is the Mother of Invention for Two Dallas Electricians

To morning commuters, the hulking truck encircled with barricades and... Read More

Selecting a Venture

The basic rule is simple: "Find a market need and... Read More

How to Be an Entrepreneur and Keep Your Sanity

Define for yourself what an Entrepreneur is:What makes you think... Read More

What is Entrepreneurship?

In discussing entrepreneurship and writing articles on the subject, I... Read More

Financial Issues in Business Startup

A primary inhibitor of business start-up is that few people... Read More

The Entrepreneurs Prayer

As I awaken with the gift of yet another day... Read More

Curb Your Enthusiasm

Isn't enthusiasm a good thing? Aren't we urged to be... Read More

Definition of Entrepreneur

EntrepreneurAn entrepreneur is a man who organizes and manages the... Read More

Strategies for Overcoming Obstacles to Discovering Your Gifts

What are the unique gifts that differentiate you from other... Read More

Top 10 Mistakes Entrepreneurs Make Before They Even Start

So you want to start a business. You have an... Read More

Staying Ahead of the Perils, Excerpt of Entrepreneurial Motivation Speech

Running a business is not an easy endeavor, it takes... Read More

A Dorm Room With A View

As a senior in high school, he paid cash for... Read More

Leadership Attributes for Business Success

Business success is essentially the result of successful leadership. Contrary... Read More

The Cockroach Test

Let me ask you a question? Imagine I would offer... Read More

Franchises - Success and You

Many people believe owning a franchise will make them rich,... Read More

How Entrepreneurs Make Money Selling Global Brands On and Off-line

Did you know that thousands of companies from all over... Read More

Focus is the Key to a Successful Startup

The definition of a startup means you have very few... Read More

Surviving the Three Pitfalls of Business Ownership

The morning sun sheds its brilliance and warmth... Read More

If It Was Easy Everybody Would Do It

Q: I started my business about a year ago and... Read More

Time Management Tips for Solo Entrepreneurs

Does it seem like everyone and everything is vying for... Read More

Independent Auto Detail Shop VS Biz Op or Franchise

Owning a detail shop can be an exciting and rewarding... Read More

Meet Success: Business Profile of Sylvia Acevedo, Communicard Owner

Sylvia Acevedo needed a break from her technology job so... Read More

The New Paradigm for Entrepreneurial Success

Entrepreneurship is a great magnet to deliver new ideas, unique... Read More

Business Name - How to Choose One

It's very important to get your business name right. You... Read More

From Employee to Entrepreneur: Taking the Plunge

Before you decide whether or not running your own business... Read More