Franchisor Sample Grand Opening Launch for New Franchised Outlets

It is paramount that all franchising companies work hard in the critical launching of all franchises in their new territories. In this present period most franchisees come into the franchise systems with much personal debt and barely squeak by on their initial capital needed. One major error or mistake and the franchisee will fail due to under capitalization. Below it a sample outline and message to new franchisees; I recommend that you take a look at this and develop a policy and plan to help your new franchisees in the beginning gain ground on their new markets. You should copy this article and make notes on it and then take the outline below modify it to fit your business model and write several paragraphs for each number and lettered item to cement your new franchised outlet marketing plan. While reading this policy and outline below realize that it was written for a mobile car wash business and your plan will be significantly different but this will help you in making a first class strategy to win market share for your newest team members.

- - - - - - - -

Your inaugural marketing mission is an integral part of your new business. By doing this, we will attempt to insure that your route is tight and your customers are clustered by time and location. This will increase your productivity by saving you travel time and boosting your sales per stop. This mission will also help you better understand the needs of different customers and get you better acquainted with the pulse of your community. It helps us create a customized strategic development and marketing plan which takes into consideration your life goals, personality, ambitions and talents and matches them with your community, potential market and future customers.

Actual Mission:

This consists of a team of six to ten highly motivated individuals, which we send in to your territory for one week. We intend to contact businesses, V.I.P.s, government agencies and non-profit groups; explain your service and sign up customers. It's a major undertaking and this is why our crews have nicknamed it "Bonzai and Blitz" marketing. It is essential to your goals and domination of your exclusive territory.

MARKETING MISSION

I. COMPUTER DATA MAPPING

A. Complete Demographic Study

B. Maps - Zoning/Target Markets/Etc.

II. SCOUT

A. Drive Through Town

B. Aerial Photography

C. Story Board

D. Planning Assault

MARKETING MISSION CONTINUES

A. "Bonzai" Mission

1. Identifying Specific Customers

2. Contacting Customers

3. Mass Flyer Distribution

4. Telephone/Fax Marketing

5. Direct Sales Campaign

B. "Blitz" Mission

1. Planning Fundraisers

2. Contacting V.I.P.'s And Government Officials

3. Media Blitz

4. Route Development

5. Competition Study

C. Launch

1. Parade

2. Starting Route

3. Coupons

4. Free Washes

5. Word Of Mouth Referral Program

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

Strategies for Overcoming Obstacles to Discovering Your Gifts

What are the unique gifts that differentiate you from other... Read More

Do You Want to Just Survive or Thrive? (Part 1)

You've probably heard this, or maybe you will relate to... Read More

Creativity & Entrepreneurship - Key Questions From My Students

Hello Creative Entrepreneurs!Thought for the day:"It is not easy being... Read More

Book Yourself Solid: The Simple Selling Process

As a service provider you may not want to think... Read More

How To Find Hot Online Business Ideas

Would you like to find the key that unlocks the... Read More

Build Your Own Board Of Experts

The most successful entrepreneurs rely on their advisory boards to... Read More

What Makes an Entrepreneur?

Rupert Steiner in his book 'My First Break' attempted to... Read More

How Much Risk is Necessary to Grow Your Business?

A business owner is thoroughly responsible for their own financial... Read More

Business Is No Guarantee of Riches

Q: I'm thinking about starting a business since that seems... Read More

When Your Business Feels Like an Arranged Marriage

Q. I was laid off six months ago. Jobs in... Read More

5 Habits Of Successful Entrepreneurs

Habits get a bum rap. When you think about your... Read More

Bring That Difference To Your Business!

Romans had a phrase for this- First among Equals.Online marketing... Read More

Territory Limitations Policies for Franchised Companies

All franchised companies must have Territory Limitations to maintain the... Read More

Find Out If You WILL Be Successful As a Franchisee?

Will I be successful as a franchisee?One of the soundest... Read More

From Bank Clerk to Entreprenuer

What seems like a century ago, I left school and... Read More

Differentiation Strategies for Franchise Companies

With the growing number of franchise offerings recently it is... Read More

Key to Starting Your Own Clothing Company

Starting your own private label clothing company is not as... Read More

The Heroic Entrepreneur: Profiting from Your Brilliance

If you look up the definition of hero in Webster's,... Read More

Protect Your ASSets in Business

Many people are starting an online business without a thought... Read More

Entrepreneurial Hate, its out there

Today, I got an email from a lady who hates... Read More

An Entrepreneurs Challenge

Living in the twilight zone has its advantages. In the... Read More

An Entrepreneur Is

An entrepreneur is an innovator. She sees a need in... Read More

The Reluctant Entrepreneur

It seems odd to think of a person opening a... Read More

Focus is the Key to a Successful Startup

The definition of a startup means you have very few... Read More

Entrepreneurial Traits that Drive Sales

Frequently overlooked and hidden deep within our marketing tool box... Read More

An Entrepreneur and a Life To Be Remembered

I was reminded of my own mortality today. I guess... Read More

The 5 Senses of an Entrepreneur

If you have seen me speak you will know that... Read More

The Term Sheet?s Role in Raising Venture Capital

Entrepreneurs and companies who are seeking venture capital often negotiate... Read More

Do You Have What It Takes To Be An Entrepreneur?

Q: I am interested in starting my own business. I... Read More

Defining a R&D Framework for Entrepreneurship and Innovation on Information Product Generation

IntroductionKnowledge is the key resource that forms the institutional basis... Read More

What Part of Handwriting on the Wall Dont You Understand - They Dont Hire People Over 50

In a recent talk to the Detroit Economic Club, President... Read More

The Use of Common Stock in Venture Capital Transactions

When raising capital for a business venture, a company can... Read More

Financial Strategies for Transitioning from Salaried to Solo

7 Financial Strategies for Transitioning from Salaried to SoloA 40's... Read More