Franchisor Sample Grand Opening Launch for New Franchised Outlets

It is paramount that all franchising companies work hard in the critical launching of all franchises in their new territories. In this present period most franchisees come into the franchise systems with much personal debt and barely squeak by on their initial capital needed. One major error or mistake and the franchisee will fail due to under capitalization. Below it a sample outline and message to new franchisees; I recommend that you take a look at this and develop a policy and plan to help your new franchisees in the beginning gain ground on their new markets. You should copy this article and make notes on it and then take the outline below modify it to fit your business model and write several paragraphs for each number and lettered item to cement your new franchised outlet marketing plan. While reading this policy and outline below realize that it was written for a mobile car wash business and your plan will be significantly different but this will help you in making a first class strategy to win market share for your newest team members.

- - - - - - - -

Your inaugural marketing mission is an integral part of your new business. By doing this, we will attempt to insure that your route is tight and your customers are clustered by time and location. This will increase your productivity by saving you travel time and boosting your sales per stop. This mission will also help you better understand the needs of different customers and get you better acquainted with the pulse of your community. It helps us create a customized strategic development and marketing plan which takes into consideration your life goals, personality, ambitions and talents and matches them with your community, potential market and future customers.

Actual Mission:

This consists of a team of six to ten highly motivated individuals, which we send in to your territory for one week. We intend to contact businesses, V.I.P.s, government agencies and non-profit groups; explain your service and sign up customers. It's a major undertaking and this is why our crews have nicknamed it "Bonzai and Blitz" marketing. It is essential to your goals and domination of your exclusive territory.

MARKETING MISSION

I. COMPUTER DATA MAPPING

A. Complete Demographic Study

B. Maps - Zoning/Target Markets/Etc.

II. SCOUT

A. Drive Through Town

B. Aerial Photography

C. Story Board

D. Planning Assault

MARKETING MISSION CONTINUES

A. "Bonzai" Mission

1. Identifying Specific Customers

2. Contacting Customers

3. Mass Flyer Distribution

4. Telephone/Fax Marketing

5. Direct Sales Campaign

B. "Blitz" Mission

1. Planning Fundraisers

2. Contacting V.I.P.'s And Government Officials

3. Media Blitz

4. Route Development

5. Competition Study

C. Launch

1. Parade

2. Starting Route

3. Coupons

4. Free Washes

5. Word Of Mouth Referral Program

"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs

---

The Entrepreneurs Prayer

As I awaken with the gift of yet another day... Read More

Franchisor Sample Grand Opening Launch for New Franchised Outlets

It is paramount that all franchising companies work hard in... Read More

Fear of Failure

Of all the real or perceived impediments to success, the... Read More

Entrepreneurs, Are You Hauling Buckets?

Once upon a time, there was a village on the... Read More

Do You Have What it Takes to be a Successful Entrepreneur?

Print off this page, take the quiz and find out... Read More

The Boss is DEAD!

Some of us are born into families with "it", some... Read More

Entrepreneurial Ongoing Education Advice

I would like to give some advice to all the... Read More

Meet Success: Business Profile of Sylvia Acevedo, Communicard Owner

Sylvia Acevedo needed a break from her technology job so... Read More

7 Lean Marketing Laws For The Inspired Entrepreneur

The following laws will provide guidance on how to act,think... Read More

Protect Your ASSets in Business

Many people are starting an online business without a thought... Read More

Questions For The Entrepreneur To Be

Entrepreneurial e-gnorancePart 1: Questions for the entrepreneur to beIf you... Read More

Innovation incubator: Build it and keep it running

If your company is like the one I work for,... Read More

Become a Recognized Authority in Your Field - in 60 Days or Less!

You don't have to be rock-star famous before you are... Read More

The 5 Senses of an Entrepreneur

If you have seen me speak you will know that... Read More

Business Ideas

Richard Branson, billionaire founder of Virgin Records and Virgin Atlantic... Read More

How You Can Earn $1000 A Week Part Time

About 6 years ago I started to notice that certain... Read More

Compensating for Your Entrepreneurial Style-or Lack of Style

I recently took an entrepreneurial quiz which evaluated my answers... Read More

Entrepreneurs Just Get Better With Age

Q: I'm thinking about starting a business after I retire... Read More

Franchises - A Proven Business System

Franchises offer the first time business owner a proven and... Read More

The Role of Statistics in Prospect Modeling

Identifying prospects has come a long way since the days... Read More

How Good Is Your Big Idea

Q: I want to start my own business. I have... Read More

Identifying the Right Venture Capital Firm Partner

Venture capital firms are comprised of individual partners. These partners... Read More

Defining a R&D Framework for Entrepreneurship and Innovation on Information Product Generation

IntroductionKnowledge is the key resource that forms the institutional basis... Read More

Six Steps to Guarantee Your Business Success

Many of us slave away for years for one uninspiring... Read More

Applying The Daffodil Theory into Business Practice

At times all of us need a bit of inspiration... Read More

16 Vital Traits Shared by All Successful Entrepreneurs

The first step in deciding whether to start a business... Read More

Can a Microbusiness Help You Enjoy a Better Retirement?

Not having enough money for a comfortable retirement tops the... Read More

Customers - Why Should They Buy From You?

There are a whole range of reasons why customers buy... Read More

Message to Prospective Franchisees for Franchisors

Many franchise companies fail to send the proper message to... Read More

Oil Change Guys History; Part I

How do franchise companies come to be? How do they... Read More

Business Is No Guarantee of Riches

Q: I'm thinking about starting a business since that seems... Read More

Pre-Money vs. Post-Money Valuation

When a company decides that it must raise capital, a... Read More

The Perfect Little Coffee Shop: Are You Afraid of Failure? Are You Letting that Failure Cripple You

Ah, coffee, the drink of choice when I want to... Read More