Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on the search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at the Dish Network business model.
Have a Product or Service that Appeals to your Customer. This may seem like common sense but it is important to have a quality product or service. If it lacks quality or proves to be useless to the customer, they will not be returning to your business anytime soon. Make sure that it is something that your target customer needs and not just something you think they might need. Do your market research. You need to be solving a problem for your customer with your product or service.
Dish Network keeps their customers by giving them something that will change the way they watch television forever. After you have experienced satellite TV, it is hard to go back to the way things use to be. Dish Network sells a product and service that satisfies a customer need and keeps them coming back for more.
Continue to Improve Your Product or Service.
Never be satisfied with where you stand with your product or service. The market is always changing and active and the needs of a customer are always shifting. Once again, do your research. See who your competitors are and what they are offering. Are there any substitute products that would be more appealing to the customer? Keep up with what is going on in the market.
Dish Network is always changing channel packages and technology to appeal to their customers. Not too long ago Dish Network added Bridges TV to their Dish Network package. Bridges TV is the American Muslim lifestyle Network. Bridges TV will accommodate to the needs of a seven million and growing American Muslim population. Besides the recent adding of Bridges TV, Dish Network has recently added several original Voom channels to their programming, giving Dish Network the best HD channel package in the nation. Along with this, DISH Network has announced that they will be adding Home Plug 1.0 technology so that one connection can serve multiple receivers. This new technology will also allow satellite radio to be used throughout a house. Dish Network always remains on top of what is happening in the market.
You must aim to be at the top of the market and to provide the newest and the best products and services. Getting behind can give a reason for your current customers to switch.
Provide Excellent Customer Service and Satisfaction.
Customers are likely to stay with businesses that they like and that treat them well. Customer service should be a high priority in a business.
Dish Network has always placed a high importance on their customer service. In result, they have ranked the highest out of all satellite and cable tv companies for the American Customer Satisfaction Index (ACSI) for the second year in a row in addition to their #1 ranking for Customer Satisfaction for cable/satellite providers in the JD Power and Associates. These rankings have definitely been an asset to the Dish Network and not only mean that they can retain customers but they also can attract new customers.
The lesson to learn hear is there is no such thing as too much emphasis on customer satisfaction. Making your customers happy always pays off. This will not only retain customers but will attract new customers.
By following Dish Network's system of quality products and service, continual improvement, and emphasis on customer satisfaction you will be able to retain your customers. By keeping your current customers, you will not have to use all your resources trying to replenish you clientele and allows you to focus on gaining more customers and growing the business instead. Satisfied, frequent customers will help you become profitable.
Kaitlin Carruth is a client account specialist with 10x Marketing- More Visitors. More Buyers. More Revenue. To learn more about what Dish Network has to offer, please visit I-Satellite
Q: One of the big chain bookstores recently opened up... Read More
What happened to the old saying, the customer is always... Read More
You probably realise how the wrong tone of voice and... Read More
You know how it is, you believe something for so... Read More
If you want to learn how to get your clients... Read More
Many years ago, I was a first year apprentice assigned... Read More
Some time ago a major UK food retailer decided to... Read More
Quest for new clients shouldn't ignore those who pay the... Read More
It's The Little Things That Make or Break a Small... Read More
Have you seen that thing on TV where the gal... Read More
Can we be too good to our customers?... Read More
I got it into my head sometime in December 2004... Read More
I spent some twenty years in the corporate world, for... Read More
Sure, all clients are different. They have different kinds of... Read More
Businesses like to brag in their advertising about quality of... Read More
With all of the recent data theft in the financial... Read More
One of the basics of acting taught to me in... Read More
"Hi this is Randy. Leave me a message after the... Read More
I'll always feel warmly about Conrad's restaurant, in Glendale, California.On... Read More
Is the special treatment you designed specifically to keep customers... Read More
Yesterday I went to buy a sandwich at a franchised... Read More
Customer satisfaction is valuable, but customer loyalty is priceless. In... Read More
Listening to complaints, whether they're reasonable or not, is a... Read More
Listening to complaints, whether they're reasonable or not, is a... Read More
Sales is tough to get right, and depends on retaining... Read More
We all want great service, whether we are buying our... Read More
The buzz is all about customer service and call center... Read More
Every customer looks for 3 special benefits when they do... Read More
The defintion of Customer Relationship Management (CRM) that I favor... Read More
Newsletters can be wonderful tools for communicating with your customers... Read More
Over the last month, I have come to hate emails... Read More
Despite rumors to the contrary, the Web is not dead.... Read More
The President of a 200+ store division of a major... Read More
At 8.30 am a wealthy client (on his way to... Read More
Reality is not always pretty. But here is a tad... Read More
Recognize metaphors from every angle and round up more insight... Read More
Good service is easy to spot and hard-to-find. Mediocre service... Read More
Historically, customer service was delivered over the phone or in... Read More
The Call Center world is an intense pressure-driven environment continually... Read More
Nobody likes to get complaints. They make you question your... Read More
Today, there are situations when we actually add a "middle... Read More
Remember trading stamps? If you're over 40, chances are you... Read More
Outsourcing seems to be the new-new thing and approximately 50%... Read More
Whether you are a seasoned small business professional, or you... Read More
CRM was supposed to bring companies closer to their clients.... Read More
Customer support is very important when you're running a business,... Read More
$350 million in bad checks are written each and every... Read More
Some businesses have slow paying customers or past due balances... Read More
Customer Service is a blessing and a curse; a blessing... Read More
What do you do when your client gets mad at... Read More
Having been in business a number of years, I'm amazed... Read More
What is your customer saying about you? Do you really... Read More
With customers being smarter, more cost conscious, more product knowledgeable... Read More
Can we be too good to our customers?... Read More
Clients? they are the most important influence in the success... Read More
A few months ago, I wrote about ingenious styles of... Read More
Client satisfaction starts with meeting or beating the contractual obligations... Read More
In today's highly competitive economy, it is difficult to maintain... Read More
Want to know the secret for keeping your clients forever?... Read More
When people ask, "What is CRM?" the literal answer is,... Read More
Note to Kmart: It wasn't about the weatherIn the 1970s... Read More
The buzz is all about customer service and call center... Read More
When you make a mistake with a customer, should you... Read More
You know how it is, you believe something for so... Read More
In my day to day practice in strategic human resource... Read More
First let us specifically define customer service. It is the... Read More
Customer Service |