How Effective Is Your Promotional Pen?
Placements
Placements are about your company colors, your corporate logo, and your line of business. If your company is big enough (well-established and had built up enough reputation through the years) then running full speed with your branding is important.
As it is, there will be those who already know you and your business and those who don’t. Your job then is to appeal to both markets.
In the pen’s architecture, you have to consider the placement of the company name, the size, and where the printing area restrictions are located. These will all be indicated to you when you place your orders or browse for your selections.
Just as important is your knowledge of your company’s particular font used in all of your printed company materials (print ads, posters, billboards, flyers, etc.) Be aware that these materials have to have uniformity (they should look the same) in whatever scale or size they are shown.
Does your company already have a logo? What about your product? Logos are very important additions to the overall layout. Seeing it will already tell your familiar clients about your company or your product. Plus, a logo adds a touch of class to the printed pen.
Essential additions
These are the basic items your printed layout should have: your address, your business phones, and your website, if available.
Inclusion of such items is necessary to make it easy for people to get in touch with you. The promotional pen is like your business card only that it is a pen and can be used in writing things as well.
If you distribute your pens in workplaces and there are people around, you shall disseminate the information of the pen virtually to everyone. Their visits to your website alone after seeing your web address is worth more than you can estimate.
Colors
If your promotional pen is eye-catching enough, there should be some good business coming. It has to be pleasing enough without being garish, cool enough overall design without looking too abstract for comfort. Strive to strike a balance of interest from both men and women who will be its potential owners.
Goodwill
Promotional pens can generate goodwill from your prospective clients and your company and vice-versa. As a matter of course, you also have to contribute your own piece in the endeavor.
Establishing good relationships with your clients right after a presentation, perhaps, and capping it with gifting him or her with your personalized promotional pen will work wonders for your future transactions. In short, just follow simple good PR and people, things, and events go your way.
Memorable promotional pens
Promotional pens are the front running squadron in establishing a brand with your clients. With that, the pen’s total look should be memorable enough, classy, and worth looking at any time. This will generate interest in your company and its products. A company that nobody remembers has slim chances of making it in the business.
Matching pens and clients
Whatever is your product, there is still a need to match the image and style of the promotional pen with your present or intended clients. You would know how bankers want their pens (sleek, no-nonsense) or how fashion-conscious clothes company people want to have in their pens (colorful, avant-garde in design). You know the drill.
Promotional pens are inexpensive. However, this does not mean you have to leave it as it is. You have to be informed how effective they are with your clients and how effective is it with its primary goal.
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