This is the field of subliminals, or properly called as the process of subliminal messaging. These are messages that you can call as ‘secret messages’ or those that has hidden meanings. They are signals that are hidden within another message so that your overt senses could not perceive them a single bit.
It is said that even though your overt senses like vision, and hearing can’t detect these messages, your subliminal mind however is able to perceive them. That’s why you can be influenced by the message. In turn, this results to actions that you do. However when you do these actions, it can be in a conscious or unconscious level.
Branching From A Theory
The theory of having the conscious, subconscious and unconscious mind was proposed by Sigmund Freud. According to him, our consciousness is like an iceberg, where only ten percent is afloat the water and the rest is deeply below the water. The conscious part is the only one afloat and the subconscious is the level in between the conscious and unconscious mind.
Through this theory, a lot of studies and research has been done in regards through the subconscious mind. There are school of thoughts that believe that the subconscious mind when stimulated can lead you to do actions or it may influence your behaviors.
It was in 1898 when a book containing the basic principles of subliminal messaging was published. The book was ‘New Psychology’ by E.W. Scripture. Then in 1900, the Müller-Lyer illusion came out. Where it was claimed that the illusion was due to the subconscious mind.
Then there was Harry Hollingworth, an American Psychologist that published an advertising book that said subliminal messages can be used by advertisers to sell their products. From then on, further studies on the said messaging system have been done.
During the World War II, a tachitoscope was developed that used the method of subconscious imaging. It’s an instrument that flashes a picture for a very short time. This was used to train the soldiers to be able to recognize the planes of their enemies. Now days, it is used to train people to read faster and test their sighting skills.
Technology has improved and subliminal messages are in different forms already. Now days, it is not only available to scientists and the government but also for public use. It can be purchased by anyone in the public either for his or her own private use or not. Acquiring subliminal media is very easy now and accessible to everyone.
A lot of people believe in it, and sometimes-even use it to, as they say ‘improve their lives’. They offer messages to help modify certain behaviors such as smoking, lack of confidence, being too lazy and much more. Many see it as the answer to the tantamount of problems they have.
Truly, as time passed by, the field of subliminal messaging has subconsciously evolved in the midst of this overly conscious world!
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