If you want happy customers to use your service or buy your book, you need to focus on their needs and desires.Unhappy customers leave when they can't find what they want--benefits and an easy way to buy. Perhaps your site has barriers you don't realize. If anything is difficult, customers... Read More
Don't they drive you nuts?You can visit all the rules of style you want, and you can read all the books and articles you want. You'll still be confused. You'll see inconsistency. You'll see experts who don't agree with each other. And, you'll pull out your hair. Unless you're me,... Read More
ELICIT, ILLICITElicit means to extract or draw out; illicit means not legal.EVERYONE, EVERY ONEEveryone means every person in a group; every one means each person and is always followed by "of"."Everyone needs to know how to swim.""Every one of you should be able to swim."FAIR, FAREFair means average, good-looking, pale,... Read More
Authors need to write their book according to their target audiences' needs and wants. You can sell many more copies when you address these seven ways to select a topic that sells. 1. Write what you are passionate about. Write what will still interest you in the next two years.... Read More
Have you been guilty of procrastinating on your book project, lately? Like the author, many writers get hung up with wrong thinking about writing and completing their books. They feel like a loser because they have stopped and started countless of times over the years. They fail to realize you... Read More
On the first day of a bright and shiny new year, stretching out ahead of us full of possibilities, it's so easy to feel a sense of determination. ("This year I'm DOING it! I'm going to write a book / lose weight / take more time for myself... etc etc.)But... Read More
You might not need any memoir writing help, per se, as you know your past and you know quite well how to write, thank you. You might instead just need someone to inspire you, motivate you, give you a nudge--with some memoir writing ideas.Here are a few prompts to stimulate... Read More
Writer's forums are bustling with debate over whether or not a writer should send something out for free. Some people feel that writing for free weakens the market for other writers, while some people feel that writing is an art that should be shared freely.I personally chose freelance writing as... Read More
(excerpted from the "How to Use a Journal" audio series by Jim Rohn)If you're serious about becoming a wealthy, powerful, sophisticated, healthy, influential, cultured and unique individual, keep a journal. Don't trust your memory. When you listen to something valuable, write it down. When you come across something important, write... Read More
A few days ago, I critiqued a chapter for a writer I'd been working with for some months. The main thing we'd been working on was 'de-cluttering' her writing. In many sections of her work her natural style came through: it was smooth and easy to read, and I could... Read More
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A well-punctuated approach letter may make the difference between acceptance... Read More
So you've decided to crown yourself with a title that... Read More
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You are the only one who knows what being a... Read More
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Verb and SubjectIncorrect:"I bet you two had a fine time,"... Read More
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IntroductionSince our early days of elementary education we have been... Read More
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May I tell you about a writing technique shared by... Read More
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