Would You Bet on Your Brand? - Three Strategies for Winning at Brand Poker

It seems you can't turn on the TV without seeing some sort of World Series of Poker contest. Poker, especially, Texas Hold 'Em, has become extremely popular. It's not for crusty old men anymore. Poker has a new brand - it is now young, hip and cool. When branding your business, take a lesson from poker. See, match, and push are poker terms that can have major impact on your brand. Below is a review of how you can use these traditional poker terms to raise the level of your brand-poker game.

1) See - Have a clear vision of what you want your brand to become. If you can see it, you can achieve it. I once heard a story about a reporter speaking to Roy Disney, at the opening of Disney World. The reporter commented that it was sad Walt was not alive to see Disney World. Walt's brother quickly replied, "if Walt had never seen this, you wouldn't be seeing it now!" Where do you see your brand in a perfect future? Can you describe it down to the smallest details?

2) Match - Be certain your actions fit with your brand. Good marketing is not always good marketing. A guy in a chicken suit may be a great way for a new chicken store to promote awareness. However, it would not fit for a new financial adviser office. The fit isn't there. Associations and partnerships are just as important to match with your brand. You don't see Tommy Hilfiger apparel on the shelves at Walmart. It simply would not be a good fit. The brands are too different.

3) Push - Lean into your limits. Sometimes limits are just there because no one has the courage to test them. Starbucks took coffee out of the deli and well, you know the rest of the story. It is safe to assume there were naysayers that laughed at such an idea! There are coffee addicts all over the world thankful that some businesses push the limits. Perhaps there are aspects of your product or service that have not been exploited for all of their value.

Follow all three strategies and you are sure to notice a sharp improvement in your brand-poker game. If your brand-poker game is strong, your business is sure to be stacking lots of chips!

Traditional poker definitions:

See - To call in the final round of betting.

Match - To put in the pot an amount equal to that already there.

Push - When a new dealer replaces an existing dealer at a particular table.

Kevin Kearns is a small business branding coach. He holds a Master of Science degree in Organization Development and is a member of the Coachville Graduate School of Coaching. With a mixture of hands-on experience, research, and FUN, Kevin helps you become the only choice for your customers.

Visit http://www.kevinkearns.com to join The Branding Bunch - a community made up of small business owners that want to grow their business the easy way.

---

The Secrets of the Inside Numbers

The CrapshooterThe Secret of The Inside NumbersPssst...! Wanna know a... Read More

Roulette System: How you can win Roulette easily and automatically

In this article, we will discuss on "A personal interview... Read More

Online Gambling Basics

Poker, black jack or any other casino game with a... Read More

Poker on TV

Poker on TV has been the catalyst that allows millions... Read More

Why All the Excitement Over Poker?

Poker's new upsurge in popularity in is due to televised... Read More

Roulette System: 5 Biggest Gambling Mistakes You Should Avoid

In this article I'd like to share with you the... Read More

Do You Believe These Four Online Slot Machine Myths?

The fact that people don't really understand how online slot... Read More

An Easy Way to Become a Good Blackjack Player

Learning to play the game of casino Blackjack reasonably well... Read More

Craps Online Betting

This short article aims to quickly cover some of the... Read More

The Difference Between Bankroll and Money Management

I am sure you would have heard comments like, 'if... Read More

Your POSITION Of Power In Holdem

In Hold'em poker, the importance of your position in relation... Read More

Why TV Poker Can Make You Wealthy!

There's an awful lot of poker on the television these... Read More

Compulsive Gamblers Struggle To Stop Gambling Even Though They Know They Have A Problem Gambling

Every compulsive gambler has uttered the words "Please help me... Read More

Texas Holdem Poker Tournament Strategy - Online Poker Tells

Are You Using These? Are They Being Used Against You?Let's... Read More

Why Use an Internet Sports Book to Make Wagers?

Although I started using online sportsbooks almost ten years ago,... Read More

Slot Machines - Good and Bad Locations

Although no one will ever truly know where the casinos... Read More

Expected Value in Texas Holdem Poker

A successful Texas hold em player is one who maximizes... Read More

Blackjack Basics

Blackjack is one of the most popular casino games after... Read More

A Guide to Common Soccer Betting Terms

Accumulator. Sometimes called a parlay. A bet where the winnings... Read More

How to Handicap Football Like The Pros

Hello my name is Chris Liput professional handicapper with Fast... Read More

Roulette 101 - Play Like a Pro with 4 Easy Tips

Roulette is a simple game that can yield high profits... Read More

Here to Stay - Cyber Casinos and Their Benefits

The obvious advantages of gambling in a cyber casino are... Read More

Is Advertising Online Gambling Illegal in the State of Washington?

I wished to create a website to advertise Online Gambling... Read More

Help Become a Consistent Winner at Online Low-Limit Texas Hold ?Em by Playing at the ?Easy? Tables

Select Advantageous TablesTable selection is one of the most overlooked... Read More

Understanding The Logistics of Poker Tournaments

Tournaments are poker competitions where all of the players play... Read More

How to Master Low Limit Texas Holdem, Part 1 - Introduction

I decided to start a series about how to learn... Read More

Lucky Texas Holdem Tips

Texas holdem poker is one of the few online casino... Read More

Gambling Addiction Affects More Then Just The Compulsive Gambler

At one point in time our society believed that gambling... Read More

The Truth About Roulette Systems and How to Win!

The Truth about Roulette Systems and How to Win! Casinos... Read More

Win Every Single Time You Play Poker, Chips Or No Poker Chips, Guaranteed

Having played many, many poker games in my time and... Read More

How To Choose a Sportsbook - Guide To Online Sports Betting

Online Sports Gambling is a growing business with thousands of... Read More

Halftime Wagering Part 2

Examples of pre-game research are to see how the teams... Read More

How to Win a Million Dollars Without Spending a Lot of Money

I love Major Millions. And realistically speaking, there's not really... Read More