Your Value Proposition: A Critical Component To Having A Successful Job Search

Your value proposition is a series of statements defining your worth. It is the value you bring to the table ? the skills, strengths, core competencies, marketable assets and accomplishments you can declare as your own. Your value proposition describes your uniqueness - your unique gifts. It is what differentiates you from the crowd.

Think about some of the statements you can make about yourself that reflect the skills, strengths and competencies you possess. What makes you uniquely you? What is your value, your worth? Begin to jot down some ideas. You might want to ask someone who knows you well what values they see in you. You may be surprised by what they say. Then begin to formulate the best way of stating this.

Your value proposition is the cornerstone for all self-introductory communication. It sets the tone. It's how you make your mark. It is how you describe yourself when you are networking, when you are conducting an exploratory meeting with senior management, and when you are interviewing.

Your value proposition should be used as your primary response whenever you are asked these types of questions:

? So tell me about yourself?

? How are you different from every other candidate?

? Why should I consider you for this position?

? How do you know you can do the job?

? Why do I want to get to know you better?

Your value proposition also becomes an integral part of your resume. It is placed at the top, so it sets the tone. It holds tremendous weight as a differentiating tool, swiftly setting you, and your resume, apart from the rest.

There is a fundamental difference between your value proposition and your areas of expertise. Your areas of expertise pertain to what you have done, the experiences you have gained over the years. Your value proposition reflects who you are, the unique gifts you possess. It is who you are which best describes to an employer how you would accomplish the specific responsibilities of the position offered.

As an example, let's say you gained experience in a cash flow / cash management, or Treasury, type of function. As part of this position, you also gained experience working with bank executives, establishing important relationships with key personnel. These would be areas of expertise. Let's say that as part of your uniqueness, or worth, you have great macro-vision, which is the ability to see the big picture. You also have an unusual ability to communicate which allows you to quickly initiate critical relationships with high-level executives. These abilities are part of your value proposition. It is your macro-vision and unusual ability to communicate that describe how you would fulfill a position as Treasurer.

Incorporating your value proposition in every aspect of your job search will set you apart and significantly improve your competitive stance in the job market. You will find your next job faster and be in position to receive a much stronger compensation package. It is critical to your success.

Copyright © 2005 TopDog Group All rights reserved.

David Richter is a recognized authority in career coaching and job search support. He has spent many years in recruitment, staffing, outplacement, counseling psychology and career management spanning most industries and professions. David founded TopDog Group in response to the needs of job candidates to have a higher quality of career coaching and support available on the Internet. David understands the mechanisms for success. He has formulated specific strategies anyone can use to secure interviews and receive offers. His extensive knowledge and experience sets David apart in this field, allowing him to offer a wealth of information and a vast array of tools, resources and strategies not found anywhere else. He has shown countless job seekers how to differentiate themselves and leverage their potential to the highest possible level, making a real difference in their careers. David holds both a Bachelors and Masters degree in Electrical Engineering and a Masters of Arts degree in Counseling Psychology. David's website address is: http://www.procareercoach.com

In The News:


pen paper and inkwell


cat break through


Just a Series of Choices

Steve's a pretty regular guy ? wife, 4 kids in... Read More

Retiring in Paradise

I have to admit that I'm starting to slow down... Read More

Hiring the Perfect Fit Through ELance.com

Outsourcing has moved upward in the most-improved columns of efficiency... Read More

How to Turn a Job Search into a Career Find

The only way to find a new career is to... Read More

Job Offer Negotiations: Getting What You Want

You have worked hard at finding your next job. You... Read More

3 Cover Letter Secrets Revealed

Writing a cover letter can be like cleaning your garage... Read More

When All Is Not Well With Work

When all is not well with work, what do you... Read More

Success at Work : People Skills : Networking

Getting along with your co-workers is critical to yourhappiness and... Read More

Hunting the Executive Head Hunter

5 tips to win over an executive head hunter or... Read More

Hello Work World, Im Un-Retiring

For many years, you looked forward to that day when... Read More

How To Find A Telecommute Job

The answer may be easier than you think, but there's... Read More

What To Do When HR Calls...

Generally, when you present yourself as a prospective candidate for... Read More

Why Become A Truck Driver?

There are a great number of good reasons for someone... Read More

Job Interviews & the Magic of Music

Can music help you with your next job interview? It... Read More

Why Choose A Professionally Written Resume?

Good question, considering that nowadays you can find many useful... Read More

5 Proven Steps To Easily Master The Art Of The Interview And Get The Bartending Job Of Your Dreams!

Your mouth is dry, your palms are sweaty, your heart... Read More

Write Resume Keywords That Gets Your Application Read

As children we often used to read stories where magical... Read More

Resumes, Networking, Headhunters ? Useless Without Marketing Sweet Spot

A career transition is no longer about getting your hands... Read More

Employment Law: Attendance Rewards - Legal Ramifications

If you were thinking of offering your employees special rewards... Read More

Mid-Life Crisis: Its Not Just for Men Anymore!

A recent story in Career Journal begins:"The "midlife crisis" has... Read More

When and How to Say I Just Cant Do It!

We naturally hesitate to tell our boss when we can't... Read More

Six Factors That Can Cost You the Interview/Job

Most job seekers know that an unprofessional appearance will count... Read More

Writing CVs and Resumes for Professionals with Examples

Tips on writing your Skills and Achievement Based CV (ABCV)... Read More

During Midlife Change: Are You a Jumper or a Clinger?

Over the years, I have identified two kinds of midlife... Read More

How To Write The Perfect Cover Letter: Be Brief--And Be Gone!

The best cover letters are 'one-page wonders.' Why? Because they... Read More

7 Deadly Cover Writing Sins

Don't start off your job search with one (or more)... Read More

The Best Business And Economy Solutions

In todays Business and economy, starting any business service requires... Read More

Can You Compete?

Are you looking to hire the best talent? Are you... Read More

How To Write A Résumé

Figure out what you want to do.You can't write an... Read More

3 Reasons To Hire From Outside Your Industry

While at times it may prove comfortable and convenient to... Read More

CVs And Resumes Sometimes Just Get In The Way

As a head-hunter and Career Coach I see so many... Read More

Wishing and Hoping

Years after Disneyland was built, after the completion of Walt... Read More

So You Want A Promotion - What Do You Need To Do To Get the Champagne Corks Popping?

The champagne corks have been popping to celebrate your promotion.... Read More