Can You Tell Good Service From Bad; Recognise Value For Money; Compare Prices, Staff Efficiency, Product Range, Customer Service Between Rival Firms?
If so you might easily find work as a 'Mystery Shopper' and be paid to comment on service in shops, banks and building societies, hotels, cinemas, veterinary surgeries, restaurants, even on long distance flights and holidays.
Poor service is the number one reason customers turn their back on a business and start shopping elsewhere. Worse still, one dissatisfied customer tells on average sixteen more people about their experience, meaning even greater loss of customers and profits for business owners.
Even taking too long to answer the telephone or replenish the shelves, inadequate parking facilities, crowded toilets and poor staff-customer relations can alienate customers quickly.
No company can afford to be complacent or fail to check its own operating standards for long.
Companies need to know how they are perceived by customers and if rival firms are setting higher standards and attracting custom from them. Hence the need for regular checks to be made on all aspects of the business from product range and quality of choice, to staff attitudes, customer care, after sales service, and so on.
But there's no easy way for firms to investigate themselves.
Staff who know they are being watched work harder, giving a false impression or, worse still, they consider their employers are spying on them, intent on catching them out and threatening dismissal.
So, mystery shoppers go undetected into a business, seeing things as they really are, through the eyes of people who really matter - customers! What they see and the service they receive will not be affected by who they are and what influence they have over staff!
As one leading mystery shopping agency puts it:
"Mystery shoppers serve as the eyes and ears of clients in retail and service outlets."
As competition grows, especially in a recession, and pressure increases on companies to maintain or better still improve their own market share, more and more openings will appear for mystery shoppers in all areas of commerce, including banks and building societies, shops and supermarkets, hotels and garages, and more.
So a cinema wanting to improve attendance figures might hire regular cinema-goers to view the same film at all local outlets to investigate prices, noise levels, staff efficiency, car parking, toilets and amenities, and so on.
People of all ages can apply to become mystery shoppers, even children with their parents' consent. Special opportunities exist for representatives of particular groups, such as the elderly, disabled, housebound, or of specific ethnic or religious persuasion. You can even be a mystery shopper working entirely by telephone or on the Internet, without ever leaving home and still claim a handsome fee and valuable freebie incentives.
Not All 'Shopping' Involves Buying Something
For example, you might be asked to telephone a company service hotline, posing as a customer with a problem to see how well your case is handled and how long it takes.
The manager of a high street supermarket might commission you to stand outside another firm's store to count the number of customers entering the premises and determine which are the busiest times, what complimentary transport is offered, how many packages are carried out, whether staff help customers to their vehicles, and so on.
Most tasks are simple and quick and involve little more than shopping, making a mental note of the event, and later submitting a written or telephone report to the employing company.
Marguerite Hegley who was instrumental in writing Get Paid to Shop has several years experience as a mystery shopper.
She says:
"I first mystery shopped a supermarket. It was a lot of fun being asked to spend a specific sum of money on goods which I kept, and I also received expenses and a tidy fee for my work.
The pubs were fun too and I was asked to order a meal and a drink in some and just a drink in others. The eight pubs I had to visit over a ten day period were in a twelve mile radius of my home.
I particularly liked working with a chemist chain, checking their photo service and make-up counters. The girl on the make-up counter gave me some good advice about my skin type and a useful range of freebies testers which I am still using three months later. And I got paid of course!"
No Better Time to Become a Mystery Shopper ?.. No Better Time to Start Your Own Mystery Shopping Business
The business is pretty new in most countries but catching on fast, and as talk of recession grows opportunities will grow for people to work as mystery shoppers for established hiring companies or even start their own business in this fascinating field.
Avril Harper is the author of Get Paid to Shop and The Ultimate Guide to Starting Your Own Mystery Shopping Business www.castleedenbooks.com
About The Author
Avril Harper is a UK writer specialising in business opportunities. This article may be freely distributed or used on and off the Internet as long as no changes are made. More articles and free-to-distribute books and reports are available at: www.articlefactory.com; avril@publishingcircles.com
![]() |
|
![]() |
|
![]() |
|
![]() |
In her book "Are You A Corporate Refugee", Ruth Luban... Read More
This is a question that you can almost count on... Read More
It takes a lot of time and effort to get... Read More
Millions of Un-Sung Heroes are born every minute! They are... Read More
Many people love learning languages or would like to learn... Read More
Despite what your grandmother told you, life is not supposed... Read More
How long has it been since you last had to... Read More
She was waiting for me when I returned from a... Read More
As children we often used to read stories where magical... Read More
Your cover letter is critical to your success. It sets... Read More
It is not realistic for HR Managers to believe that... Read More
In today's competitive job market, a first class resume is... Read More
One of the trickier questions an interviewer might put to... Read More
Let's face it?not everybody likes going to school and high... Read More
Managing your career, just like managing your life, requires preparation... Read More
A trade show is a great place to network, look... Read More
In the limited time an interviewer has with you, their... Read More
Looking for work is an energy-devouring ordeal, often leading to... Read More
Proof reading from home is an excellent way to make... Read More
Yes, Nurses can be entrepreneurs. In today's market place nursing... Read More
For many people, interviewing is not a natural act any... Read More
Finding a legit telecommute job can be difficult. Telecommute jobs... Read More
You've heard the... Read More
Man is a social animal and survival is his major... Read More
An interesting combination of factors at this time in history... Read More
Rick Jarow, author of Creating the Work You Love, introduced... Read More
"Happiness is not having what you want, but wanting what... Read More
The euphoria of getting a new job can sometimes be... Read More
Take a moment to step outside yourself. Now, be honest... Read More
Everyone dreams of a life full of love and adventure.... Read More
Whether you've been downsized, are looking for a career change... Read More
It seems like a good idea, harmless in fact. Your... Read More
Freshly qualified accounting graduates when asked by the interviewer "Are... Read More
Many professionals and managers are so involved in day-to-day crises... Read More
In my last column, I explored Jim Collins' "hedgehog" principle,... Read More
I have had more than my amount of trouble in... Read More
"Your first job is an extension of your education"Fresh out... Read More
Tough words... but I truly believe that folks who make... Read More
Writing a cover letter can be like cleaning your garage... Read More
Success is not always something you necessarily find when you... Read More
In the process of musing about our perennially awake world... Read More
A Resume Cover Letter has only one purpose - to... Read More
With today's economy, more and more companies are... Read More
The evolution of technology is changing the traditional methods for... Read More
My name is Danni R, and I am a certified... Read More
Excerpt of Death By Workers' Compensation"The Bleeding Rose"In this Excerpt... Read More
The New Year is a great time to analyze your... Read More
If you've chosen a business career, you will inevitably experience... Read More
Is your résumé getting lost in a flood of résumés?... Read More
Change Your Career,Change your Life!Lots of times I see and... Read More
Then let me start by helping out. The politically correct... Read More
Ever had that perfect life when everything seems perfect yet... Read More
Salary negotiation requires preparation and good timing. It's important to... Read More
To learn a language for career advancement is one of... Read More
If I were to ask you the percentage of time... Read More
Q. I hate my job as a computer consultant. I... Read More
1. GET THE POINT ? OF LIFE, THAT IS.... Read More
Often you see job postings with a request such as... Read More
Down-sized? Outsourced? Burned-out? Wizened up? That's what I said. Wizened... Read More
So, you need to submit employment references. A simple task,... Read More
Millions of people everyday spend eight hours or more in... Read More
Q. I didn't get a job that I interviewed for.... Read More
Determine your ideal career--one that's in alignment with your values,... Read More
The dot com boom of 1990s brought with it a... Read More
Your perspective on resumes ? what they are and how... Read More
You're still reading?so I know my title grabbed your attention.Why?... Read More
Careers, Jobs & Employment |