The Author Within

Just about every marketer on the Internet claims to be the best around and would have you believe that no one else knows as much or can teach you as quickly and thoroughly as they can. It would seem that they erroneously assume that by admiring someone else's teachings they will lessen their marketability as the "great persuader" in salesmanship.

In truth, while they may not admit it publicly, every marketer studies the technique or style of others on a continuing basis. I'll be the first to admit that I seek out, read and revise my methods of copywriting thanks to the best of the best. And I have discovered that perfection is often flawed.

We are in an age where videos, movies, television, radio and computer games scream for our attention. They produce more information than anybody can possibly retain. Therefore, if I want to hold someone's attention, make a written offer that compels them to read to the last line and reach for their wallet --- then I must learn to outshine my competition and dazzle my readers.

If you think back, I'm sure you remember times when you were reading something so mesmerizing that you never heard the phone ring, or if you did you didn't answer it. So absorbed were you that you didn't realize where an hour had gone? or, held up a halting hand when someone attempted to interrupt you with a question. Yeah, I've been there too. And that's exactly the kind of writing that I'm talking about.

Irresistible writing rivets your eyes to the page. Words are so clear, so concise that the effect is nearly hypnotic? and you remember what you have read because it IS unforgettable. The only place to learn this is from the "proven experts".

Going back many years, I remember radio programs that my grandmother listened to daily. They were no more than half-hour serials like "Porsha Faces Life" and there was always a crisis at the end of the daily broadcast that left you hanging? "Tune in tomorrow and answer the question ? how will Porsha react with the news blah, blah, blah?"

In today's novel writings, each chapter will leave you with a similar "cliff-hanger", something untold that will stir your curiosity. A good piece of fiction will not allow you to stop between chapters, and a top-notch one will forbid you to stop until the end.

Now then --- if you can write an advertisement, article or eBook preview that will stir the curiosity of your reader without giving them the whole story? if the "cliff-hanger" compels them to fill out a form, send you an email, or sign up for a free trial, you have discovered the author inside you.

© 2004 Esther Smith

About The Author

Esther Smith is editor of Partners-For-Profit Newsletter and copywriter for The Permanent Venture. Each publication of PFP get a weekly diet of marketing and advertising reports, free bonuses, ad space and resources for all their Internet needs.

clendon@thepermanentventure.com?subj ect=subscribe

More Articles by Esther Smith http://thepermanentventure.com/articles.htm

editor@thepermanentventure.com

---

Becoming the Total Package

Being a great writer is no longer enough if you... Read More

Idea-Mining for Writers, 102

As many authors are fond of stating, "Ideas are all... Read More

Going On A Word Diet

There are three ways to write a first draft. One... Read More

Three 30 Day Journaling Ideas

Here are 3 journaling or diary ideas that can contribute... Read More

The Three Cs of Writing an Excellent all Purpose Headline

Since the headline is the first contact your readers have... Read More

Have You Tested Your Theme Against Your Plot?

Creative Writing Tips ?How we usually begin the preparation stage... Read More

Unusual Points of View

Most writers are familiar with first and third points of... Read More

What Can Go Into A Plot?

Creative Writing Tips ?We all tackle plotting differently. How you... Read More

Cheap Therapy

I call it cheap therapy. That gushing, near-religious, poured-from-the-body stress... Read More

How Can You Find Freelance Work As A Writer?

For those looking at the jobs listings for writers, they... Read More

Why Manners Maketh the Freelance Writer

Lately I've been noticing an odd trend amongst the freelance... Read More

Learn to Talk on Paper: The Art of Effective Business Writing

Rudolf Flesch, a specialist in writing skills, ran classes... Read More

Groundbreaking Work

Every writer knows that the urge to write is not... Read More

Every Result is an Asset

Not long ago, I went to an Internet Marketing Seminar.... Read More

Teachers Should Write, During Their Summers

Before I became a teacher, I was a sports writer.... Read More

6 Ways to Toot Your Own Writing Horn

You know you've got writing talent. Others enjoy your work... Read More

Before You Write Your Book, Organize Its Parts - Part 1

If you are a serious writer who wants to publish... Read More

How To Write Your Way To A Fortune

We've all seen those ads that grab our attention and... Read More

Have You Plotted Your Story Before Writing It?

Creative Writing Tips ?The writer, who doesn't have the time... Read More

A Freelancers Journey, Part One

Today it begins.I have always known I was a freelancer.... Read More

A Writers Inner Battle

There is a psychological nuisance so powerful that can deflate... Read More

New York Code Orange Jaisini New Art Series

The creativity of Jaisini is not designed to be preaching... Read More

10 Things that Keep You from Writing Your Book? and What You Can do About It

9 out of 10 professionals and small business owners have... Read More

10 Tips on Writing Effective Dialogue

1. Become an EavesdropperListen carefully to the way people REALLY... Read More

How To Write Thank You Letters With Class

When I first started tracking the information preferences of people... Read More

Apotheosis - the Seminal Insight of the Hero for Screenwriting

Every hero has a seminal insight - the apotheosis. Once... Read More

If The Viewpoint Character Is A Secondary Character, Have You Established Who He is?

Creative Writing Tips ?I have said above that if a... Read More

Creating a Writing Space

It's important to have a space set aside in your... Read More

How You Can Become a Certified and Profitable Proofreader

A certified proofreader is one that has taken a few... Read More

Write Possibilities

We writers are a powerful lot. We control time. We... Read More

Writing Personal Statements - Top Tips

WRITING THE PERSONAL STATEMENT TO GET INTO UK UNIVERSITYHOW DO... Read More

Why Book Writers Need A Running Mate

By far, I have found that the lack of discipline... Read More

Nobody Likes A Rambler

We all know people who ramble. They include every boring... Read More