Boosting Your EBay Auction Profits: Just Add Audio

According to a recent report, adding audio to your eBay auctions could increase bids by as much as 22% over auctions without audio.

A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.

The psychology behind this technique is really Marketing 101. It's called personalization. An audio clip added to your eBay auction allows you to personally tell the potential bidder about the product. Using your own voice allows you to make contact with the bidder on a personal level that written words cannot. Because, that's what your eBay auction really is...It's just a long written classified ad asking the bidder to make an offer to purchase your item.

Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each other daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone.

With audio you can describe the item, tell the bidder why you are selling it or even communicate with them about your refund policy or provide your contact information. The possibilities are almost unlimited as a way to establish a rapport with the bidder.

But, the most important reason to add audio clips is that it makes it easy to convey excitement and invoke emotion, giving you a really powerful selling-edge.

How to add audio to a web site:

The simplest way is to upload a .wav or Mp3 file to a website and provide a link to the file. When the bidder clicks on the link his or her computer will automatically recognize the file and play it with the audio player on the bidders computer.

There are some drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably tech savvy type you can easily deal with the drawbacks of this approach.

For the rest of us, there are a number of software solutions and websites that will simplify the task of adding audio to our eBay auctions.

Here are two:

Audio Maker Pro - http://audiomaker.thynke.com - (The one I use and recommend)

Sound Streamer - http://soundstreamer.thynke.com - (Less expensive)

Different programs and websites range from charging a one time fee to monthly fees for the use of the program. The good news is that many will let you test them for as little as $1 for a trial basis or let you download a demo version to see how well it will work for you.

Mike Nalbone is an author, editor, publisher and webmaster who earns a living full-time on the Net. For more, exclusive eBay profit tips like this one, visit: http://auction-revolution.thynke.com

This Article Is © 2005 & May Be Published Solely In Its Entirety, Un-Modified, Provided The Above Resource Box Is Included Along With Active (Clickable) Links.

---

Make BIG MONEY on eBay - Your Unlimited Cash Cow

Let me be brutally honest; until recently, I had never... Read More

Bananas - Your Source of eBay Packing Materials!

This is the most boring stage of the process and... Read More

Effective Online Car Sales on Ebay Motors

Remember back when selling online was a new experience? Dealers... Read More

Make Money Online: Learn To Sell On Ebay

The online auction site eBay is an excellent tool for... Read More

Tips on How to Profit from eBay Buy It Now Auction Listings

eBay is an online auction site so it stands to... Read More

The Top Ten Antique Categories On eBay!

Knowledge is Power! And this statement could not be more... Read More

Do You Pay Taxes On eBay Income?

Q: I read your last column about paying income tax... Read More

eBay Motors : Buy or Sell a Car on eBay

Are you having trouble finding a great deal on a... Read More

eBay Auction Sellers Guide to Finding Hot Money Making Products

You might be one of the thousands of individuals who... Read More

How to Generate Extra Cash in an Instant

With so many out of work, laid off or staying... Read More

Dont Sell Grandmas Jewelry at a Yard Sale...Get More Money

Have some vintage jewelry? There are several ways you can... Read More

Join the Home-Based Business Revolution

Greetings, Friend. So you've decided to go into business. Great.... Read More

Used Cars For Sale On EBay

There are thousands of used cars for sale on eBay... Read More

Online Auction Sellers - Seize Control Of Your Business!

As the online auction model of business continues to evolve... Read More

eBay - Tapping Into The Japanese Collector Market

If you owned a skateboard shop in your local mall... Read More

So, Can You Really Sell EBooks On EBay And Make Cold Hard Cash?

Selling eBooks on eBay, and making any worthwhile profit from... Read More

How to Survive the Jungles of Ebay Selling

Come with me, we are going to take a safari... Read More

Why Its a BAD Idea To Promote Hot Selling Products on eBay

Do a quick search on Google, Yahoo, or your favorite... Read More

Five Ways To Detect Shill Bidders On eBay So That You Dont Pay Absurd Prices

There is as a lot of buzz about shill bidders... Read More

Profitable Paper Piecing on eBay--Part 1

Why sell paper piecings on eBay?eBay is a great way... Read More

eBay - Getting More Bids Using An Auction Preview

If you sell in small niches as I recommend and... Read More

Taxing eBay Part Deux

When my column on paying income tax on eBay profits... Read More

eBay Consignments: The Giant Opportunity Hiding on eBay (Part I)

More and more, people are becoming aware that they have... Read More

eBay and Dropshipping - A Perfect Fit!

eBay and Dropshipping go together like a hand in a... Read More

Ten Sure Fire Ways To Lose Bidders

The way some auction sellers approach their auctions, it's clear... Read More

Photos on my eBay Auctions: How Do I Add Them?

On another forum I'm involved with, someone's asked a great... Read More

From Ebay Zero to Power-Selling Hero: Using Feedback Effectively

When I talk about feedback to new Ebay sellers, I... Read More

eBay: What Should I Sell?

There is an art to picking profitable products. It's not... Read More

eBay Gold

Internet auctions are relatively new having been around since the... Read More

8 Top Tips For Successful Art Auction Listings

Why is it that some artists seem to make easy... Read More

Killer Tips To Succeed With eBay Auction

For just a moment, try to comprehend the power of... Read More

An Emerging Market in eBay Consignments: The eBay Trading Post (Part II In A Series)

In 2002, the eBay consignments business was born, referred to... Read More

Selling on eBay - Have You Found the Magic Formula Yet?

Selling on eBay can be very profitable and a great... Read More