Just imagine: you are walking, say, towards your car, and all of a sudden somebody comes up to you and begins? polishing your shoes. Or even better example--a guy you've never met before opens the hood of your car, says the engine is broken and tries to persuade you to add some gadget your car desperately needs--and now! What you'd do if such a crazy thing happened? Wouldn't you readily accept the help, paid for it and thank this unknown altruist for his generosity? Why not? Lots of people are doing exactly the same on their PCs.
A pop-up ad offering you a pop-up blocker--funny, isn't it? With those numerous spyware removers it isn't even funny. Obtrusive advertising in itself is not necessarily suspicious (it might be just a sign that the company's marketing director is stupid), but some dishonest software vendors are applying deceitful tactics in marketing their anti-spy solutions (often of low or zero quality), trying to make money quick.
Almost any product can be faked, but with software it is especially easy. It is also very tempting to take advantage of huge demand for security solutions without much effort. The recent story with a placebo product Spyware Assassin proves it.
What a simple but efficient (and disgusting) scheme--to offer users a free system scan, which is bound to find spyware (even if there isn't any--because no scan actually takes place), then sell them a "solution" to this problem for only $30. This product (Spyware Assassin) seems to be about as fake as spyware found on a "clean" PC. As a result, the Federal Trade Commission (FTC) recently took action against MaxTheater--the company which distributed Spyware Assassin. The site used for selling this bogus anti-spyware software has been taken down.
Users who were literally forced to buy Spy Wiper or Spy Deleter, or those who remember the notorious litigation in fall 2004, can say a lot of things about authors and sellers of such programs--if written down, their remarks can make paper blush. In short, Seismic Entertainment Productions, Inc., another vendor prosecuted by FTC, applied even more impudent tactics than MaxTheater. Computers were infected with real spyware and adware to be later "cured" with Spy Wiper or Spy Deleter. The spyware changed the consumers' home pages, changed their search engines, and generated constant flow of pop-up ads.
We all have been told not to be too credulous; still lots of us fall for the advertising bait. You must have already heard or read tips like these, but maybe they are worth reading once more:
Tip 1
If a company is unscrupulous in choosing means of advertising: tone of its ads is aggressive, they are scaring a potential customer and demanding immediate action (scan and system, install/buy/download some program NOW or something nasty will happen), if a company is using pop-ups and especially spam to distribute its "message"-- you'd better stay clear
Tip 2
If a company is very young and yet claims to offer something really wide-range and universal, or better to say, panacea-like, solution, with 100% guarantee--it's most likely a lie. No product is capable of protecting your PC against all the malware. Only irresponsible vendors give such false promises, and only naive users believe them.
Tip 3
However name the product bear, the name is not the product itself. Cool names don't describe functions, quality, or reliability of the program, though imply them (usually it's not true). Words "perfect" or "advanced" in the product's name may sound good, but don't at all mean this product works well or is better compared with others.
The conclusions are rather simple. Don't believe everything ads say. Do spend time on background checks before downloading, and you won't have to waste plenty of time, money and nerves afterwards.
Alexandra Gamanenko currently works at Raytown Corporation, LLC -- an independent software developing company. Raytown Corporation, LLC provides various solutions for information security. This company has never used and is never going to use any deceptive advertising tactics. Raytown Corporation, LLC always keeps its promises and its anti-keylogging software is of high quality, though you will never see its ad in a pop-up window.
Learn more about it -- visit the company's website http://www.anti-keyloggers.com
|
|
|
|
|
|
|
|
|
|
|


The US House of Representatives has recently passed the "Spy... Read More
This short paper will expand on two key reasons to... Read More
Having from five to ten and more favorite screensavers is... Read More
This article is the fourth of a series of articles... Read More
I completed an experiment recently. I wanted to find out... Read More
Microsoft Client Relation Management system (Microsoft CRM) and Microsoft RMS... Read More
Microsoft Great Plains is one of the Microsoft Business Solutions... Read More
The title of "software engineer" has got to be among... Read More
Microsoft SQL Server is the leader for inexpensive and middle... Read More
C++ Function templates are those functions which can handle different... Read More
Microsoft Business Solutions Great Plains is marketed for mid-size companies... Read More
If you have been running Windows XP for a couple... Read More
Research bears that less than 70 percent of development projects... Read More
Microsoft Business Solutions CRM data conversion deserves FAQ type of... Read More
Microsoft Business Solutions Great Plains, former Great Plains Software Dynamics... Read More
Great Plains Fixed Assets Management module is a robust tool... Read More
You turn on your computer, and it doesn't look quite... Read More
We were recently faced with a decision: either to let... Read More
It is really interesting that a bug can create problem... Read More
While Ukraine is becoming a new popular IT outsourcing destination,... Read More
Background: For many organizations like ours, the interim target of... Read More
A LOT OF UNWANTED FILES.When you uninstall an item of... Read More
Some companies that are in need of fleet management may... Read More
This article is the third of a series of articles... Read More
Icons are used everywhere; right from software applications, to internet... Read More
Linux essentials:It's free for download but you have to pay... Read More
This tutorial covers OLAP solutions used by Data warehouses and... Read More
A few months back I really got sick of my... Read More
eStore Advantage allows front-office applications to communicate with back-office business... Read More
XML Server can be a Web Server that stores the... Read More
Not every software testing project can or should be automated.... Read More
Now that spyware is the single most dangerous threat to... Read More
Microsoft Great Plains, designed back in 1990th as database transferable... Read More


Microsoft Business Solutions CRM data conversion deserves FAQ type of... Read More
If you would like to pick something from Microsoft, or... Read More
Once a business idea is selected, it is highly recommended... Read More
This article illustrates the best practices to improve the performance... Read More
Introduction to C++Why Learn C++?C++ may at first seem like... Read More
There are so many different programs that clutter up your... Read More
Itâ??s easy to understand why you might be drawn to... Read More
What is 'adware'?Adware is basically software or scripts that are... Read More
Microsoft Great Plains is one of the Microsoft Business Solutions... Read More
What is Tripwire?Tripwire is a form intrusion detection system (IDS)... Read More
Microsoft Business Solutions Great Plains, former Great Plains Software Dynamics... Read More
The first topic we are going to discuss... Read More
What is a Web Database?A web database is a database... Read More
Usually, the easiest way to tell you have spyware is... Read More
With this small article we are continuing Microsoft Business Solutions... Read More
The most important things you can do for your computer... Read More
In order to implement VLANs in a network environment, you'll... Read More
Since its release in 1987, QuarkXpress had made an immediate... Read More
Microsoft Great Plains - Microsoft Business Solutions accounting and ERP... Read More
Whether you need to close a sale, gather end-user feedback,... Read More
It's no secret that software companies operate in a very... Read More
If you have Microsoft Great Plains and support it for... Read More
2005 ? Back to the Future.What does the future hold?... Read More
IBM Lotus Notes Domino and Microsoft CRM (Client Relation Management)... Read More
Looks like Microsoft Great Plains becomes more and more popular,... Read More
There are two major WYSIWYG(What You See Is What You... Read More
Microsoft Great Plains is main Microsoft Business Solutions accounting package... Read More
To all web designers out there, this article is for... Read More
I have always regretted how Microsoft price gouges and rips... Read More
Sales are all about leverage, because there is only so... Read More
Vince Lombardi once said that, "The achievements of an organization... Read More
The major reason I recommend getting your hands on real... Read More
I started using PIP (Picture It Publishing) Platinum 2002 right... Read More
Software |