Just imagine: you are walking, say, towards your car, and all of a sudden somebody comes up to you and begins? polishing your shoes. Or even better example--a guy you've never met before opens the hood of your car, says the engine is broken and tries to persuade you to add some gadget your car desperately needs--and now! What you'd do if such a crazy thing happened? Wouldn't you readily accept the help, paid for it and thank this unknown altruist for his generosity? Why not? Lots of people are doing exactly the same on their PCs.
A pop-up ad offering you a pop-up blocker--funny, isn't it? With those numerous spyware removers it isn't even funny. Obtrusive advertising in itself is not necessarily suspicious (it might be just a sign that the company's marketing director is stupid), but some dishonest software vendors are applying deceitful tactics in marketing their anti-spy solutions (often of low or zero quality), trying to make money quick.
Almost any product can be faked, but with software it is especially easy. It is also very tempting to take advantage of huge demand for security solutions without much effort. The recent story with a placebo product Spyware Assassin proves it.
What a simple but efficient (and disgusting) scheme--to offer users a free system scan, which is bound to find spyware (even if there isn't any--because no scan actually takes place), then sell them a "solution" to this problem for only $30. This product (Spyware Assassin) seems to be about as fake as spyware found on a "clean" PC. As a result, the Federal Trade Commission (FTC) recently took action against MaxTheater--the company which distributed Spyware Assassin. The site used for selling this bogus anti-spyware software has been taken down.
Users who were literally forced to buy Spy Wiper or Spy Deleter, or those who remember the notorious litigation in fall 2004, can say a lot of things about authors and sellers of such programs--if written down, their remarks can make paper blush. In short, Seismic Entertainment Productions, Inc., another vendor prosecuted by FTC, applied even more impudent tactics than MaxTheater. Computers were infected with real spyware and adware to be later "cured" with Spy Wiper or Spy Deleter. The spyware changed the consumers' home pages, changed their search engines, and generated constant flow of pop-up ads.
We all have been told not to be too credulous; still lots of us fall for the advertising bait. You must have already heard or read tips like these, but maybe they are worth reading once more:
Tip 1
If a company is unscrupulous in choosing means of advertising: tone of its ads is aggressive, they are scaring a potential customer and demanding immediate action (scan and system, install/buy/download some program NOW or something nasty will happen), if a company is using pop-ups and especially spam to distribute its "message"-- you'd better stay clear
Tip 2
If a company is very young and yet claims to offer something really wide-range and universal, or better to say, panacea-like, solution, with 100% guarantee--it's most likely a lie. No product is capable of protecting your PC against all the malware. Only irresponsible vendors give such false promises, and only naive users believe them.
Tip 3
However name the product bear, the name is not the product itself. Cool names don't describe functions, quality, or reliability of the program, though imply them (usually it's not true). Words "perfect" or "advanced" in the product's name may sound good, but don't at all mean this product works well or is better compared with others.
The conclusions are rather simple. Don't believe everything ads say. Do spend time on background checks before downloading, and you won't have to waste plenty of time, money and nerves afterwards.
Alexandra Gamanenko currently works at Raytown Corporation, LLC -- an independent software developing company. Raytown Corporation, LLC provides various solutions for information security. This company has never used and is never going to use any deceptive advertising tactics. Raytown Corporation, LLC always keeps its promises and its anti-keylogging software is of high quality, though you will never see its ad in a pop-up window.
Learn more about it -- visit the company's website http://www.anti-keyloggers.com
![]() |
|
![]() |
|
![]() |
|
![]() |
Great Plains Accounting, accounting package for mid-size and small companies... Read More
In the previous ISDN article, we looked at how and... Read More
Manufacturing in the USA is far away down from mid... Read More
Microsoft Business Solutions Great Plains, former Great Plains Software Dynamics/eEnterprise... Read More
.Net Framework is a platform or development environment to seamlessly... Read More
Looks like Microsoft Great Plains becomes more and more popular,... Read More
Microsoft Great Plains, Navision, Solomon and Axapta are Microsoft Business... Read More
Buying accounting software is a major investment. It's an important... Read More
Every organization which creates collaborative documents, whether they are budgets,... Read More
In the Clinton era the status quo was simple: you... Read More
Once upon a time not so long ago, there was... Read More
Microsoft Great Plains and Microsoft Retail Management System (Microsoft RMS)... Read More
IntroductionPHP can be used for a lot of different things,... Read More
People often ask me: What image file formats will Photoshop... Read More
Remember back in the days where screensavers were the coolest... Read More
This is a short article, written in question/answer/FAQ style to... Read More
Customer Relationship Management (CRM) is a strategy and processes used... Read More
Microsoft Business Solutions Great Plains serves to the wide spectrum... Read More
The purpose of Project Management Software is to provide an... Read More
Microsoft Great Plains serves the wide spectrum of horizontal markets.... Read More
I have yet to see a business that, sometimes in... Read More
IBM Lotus Notes Domino and Microsoft CRM (Client Relation Management)... Read More
Microsoft Great Plains is main mid-market application from Microsoft Business... Read More
Google Inc. has launched a new software package that allows... Read More
Microsoft Business Solutions CRM proved to be reliable solution in... Read More
The various resume software offered, particularly on the internet, can... Read More
Microsoft Business Solutions Navision serves both European and American megamarkets.... Read More
Microsoft Business Solutions Great Plains was purchased from Great Plains... Read More
Research bears that less than 70 percent of development projects... Read More
And kill the best layout software in the process of... Read More
If you're online using a dialup Internet connection, you'll probably... Read More
As you probably know, when Microsoft purchased Great Plains Software... Read More
eStore Advantage allows front-office applications to communicate with back-office business... Read More
Just stress testing one of the latest Linux distributions. Been... Read More
Homeland security, airport security, Internet security â?" these days weâ??re... Read More
IBM Lotus Notes with Domino email server is traditional document... Read More
Microsoft Great Plains ? ERM from Microsoft Business Solutions and... Read More
If you have Microsoft Great Plains and support it... Read More
There are many commands that are used in linux on... Read More
Before being able to choose a secure Internet communication system,... Read More
I have always regretted how Microsoft price gouges and rips... Read More
Do you want to get quality software at a reasonable... Read More
Are you one of those people that keeps track of... Read More
The title of "software engineer" has got to be among... Read More
Fortunately one of the most common reasons cited for the... Read More
Fleet Maintenance Management is a critical position in any company... Read More
Did you ever give a thought to the number of... Read More
Microsoft Business Solutions Navision serves both European and American megamarkets.... Read More
Anyone who has ever used Microsoft Word knows that it... Read More
The COSMIC FP (function point) software quality metric, is no... Read More
This article is the fourth of a series of articles... Read More
Microsoft Business Solutions Great Plains has several options to enable... Read More
What is Interactive Mapping?Interactive mapping is a visual display medium... Read More
Former Great Plains Software Dynamics/eEnterprise and currently Microsoft Business Solutions... Read More
Does Microsoft Have any Real Competition? Copyright (c) 2003 Gregory... Read More
Remember nice and prosperous Clinton era? When you implemented innovative... Read More
Linux essentials:It's free for download but you have to pay... Read More
XML Server can be a Web Server that stores the... Read More
Hey Guys! Don't raise your eyebrows or fear by hearing... Read More
Looks like Microsoft Great Plains becomes more and more... Read More
Music downloads are off the charts! We're listening to digital... Read More
So let's begin crunching down these 300 images using Adobe... Read More
New post-recession era has new features, which didn't exist in... Read More
The research in the field of Natural Language Processing usually... Read More
GroupwareEfforts are continually made to manage the unavoidable ad hoc... Read More
Microsoft Business Solutions Great Plains is very generic accounting application... Read More
Software |