Content Ideas for Ads and Brochures When Selling Your Home

Even in this hot real estate market, selling your home requires a bit of marketing effort. Ads and brochures are important and powerful tools. So, what do you put in you're marketing materials?

Content

To the degree possible include key information in you're ad or brochure. A classified ad will contain less than a poster, which will contain less than a brochure, which may contain less than an Internet listing, etc. The key, however, is to make sure each medium contains maximum information and minimum fluff.

In general, people want to know what type home is being offered (single family house, townhouse, condo, etc.), how many bedrooms and baths it has, its general location, and the price. Obviously, you also need to include contact information so potential buyers know how to reach you.

If you have the space, a good tactic is to describe the characteristics of the house that lead you to originally purchase it.

1. Was it the location?

2. A beautiful view?

3. Neighborhood charm?

4. A school district you were seeking out?

5. Lots of storage?

6. Garage spaces for 3 cars?

7. High ceilings?

8. The style of architecture?

9. Large entertainment areas?

10. A beautiful garden?

Don't be shy. Mention the best features to set your home apart from others for sale.

A note of caution is called for here. When you mention your home's best features, don't overstate them. If your potential buyer's first emotion on actually seeing your property is disappointment, there really isn't much potential for a sale to that person. With that in mind, I wouldn't refer to a house with a garden that backed to a small farm pond as "waterfront property," nor would I call a small, city apartment with windows on an air shaft a "spacious city abode with sunny views."

Photos

Include color photos of your home whenever possible. When selling real estate, a picture really can be worth a thousand words.

When taking your photos, take lots of them. Take them from typical angles and from unusual ones, too. Cameras often like odd angles. Photos that show three walls very often seem to reduce the size of the room visually. It is often better to show only two walls with the corner slightly, or very, off center. You may want to show the same room from more than one angle. One photo may include a wall of windows and another show a fireplace in the same room. Regardless of your approach, keep in mind the photographs will give a potential buyer the first impression of your home.

Obviously, marketing is one of the key factors in selling a home. If you are creative with yours, buyers will come.

Raynor James is with http://www.fsboamerica.org - providing homes for sale by owner, "FSBO", properties. Are you thinking, "Should I sell my home?" Visit http://www.fsboamerica.org/seller.cfm to sell your home sale for free for one month.

---

What You Can Do To Sell Your Home Fast

Yes, you want to sell your home and you want... Read More

Selling a Home ? What Personal Property Stays?

The home selling and buying process can be confusing, particularly... Read More

Should You Buy Hud Homes?

Buy HUD homes are sometimes the cheapest option available for... Read More

Real Estate Bubble Adding Price and Risk to Location, Location, Location Mantra

Real estate investors familiar mantra location, location, location are nervously... Read More

10 Top Considerations For Those Buying Property Abroad

Are you one of a growing number of people considering... Read More

What Can I Realistically Earn In A Lease Purchase Business?

If you're looking at Lease Purchasing as a business, you'll... Read More

Sell Your Home Without Paying Any Commissions

All of us know that real estate commissions can work... Read More

Selling Houses: Psychological Effects of Landscaping

Buyers think they care more about the inside of the... Read More

On the Crossing of Continents

Cyprus is situated in the north-east Mediterranean on the crossing... Read More

What?s Your Style? A Guide to America?s Most Common Home Styles

Styles of houses vary across the country. From the New... Read More

Dont Just GET THE DEED - The Infamous Kitchen Table Closing

Q: Hi Lou, I have a property under contract that... Read More

Green Building Media Fact Sheet - Past, Present & Future

PastSpecialized, niche home builders began constructing resource-efficient, environmentally sensitive homes... Read More

Give Your Home A Timeless Feel

In the world of real estate, there is a huge... Read More

Finding Structural Problems During Escrow ? Upscale Home Example

When buying and selling homes, the property purchase is often... Read More

The Devine Secrets Of The Ya Ya Lease Purchase Hood

The biggest secret of conducting a successful lease purchase business... Read More

Secrets of Making Money from Real Estate - Part 3

Great, now how do I actually INVEST in real estate?Investing... Read More

Finding The Perfect Maui Home For Sale

If you are thinking of relocating to Maui, this article... Read More

What is a Loft Apartment?

What is a loft apartment? At the most basic level... Read More

Looking into Buying Mobile Homes?

To own a home is one of the dreams every... Read More

Types of Listings with Agents

There are several different types of listing contracts. Few of... Read More

Real Estate Investing: Sales and Negotiation Skills are Critical

Do you want to build wealth through real estate? You... Read More

Investment Real Estate -- A New Twist: Be the Bank, Not the Landlord, and Get Rich Without the Work!

I was a landlord for a decade, and I believe... Read More

Location, Location, Location

Location, location, location - known as the 3 most important... Read More

10 Easy but Essential Steps for Home Selling Success

They say that the whole process of selling up, buying... Read More

Top Tips for First Time Home Buyers

Advice to Help When You're Buying a HomeFirst time home... Read More

Fixer Uppers: Dont Make This Mistake

Making money with "fixer-uppers" isn't about repairing drywall or planting... Read More

Real Estate Investment - One Simple Formula

I saw the ads in our small-town newspaper for years... Read More

Real Estate Investing Produces Extraordinary Profits

Imagine making $5000 a year from real estate investing without... Read More

What Homeowners Should Know to Stop Foreclosure- Speaking Your Lenders Language

Financial literacy is the means of empowering consumers to make... Read More

Getting Raw Land, Not a Raw Deal!

There is more to buying raw land than meets the... Read More

Is An Old Home for You? ? The Cons

So you think you might like to buy an old... Read More

Credit Help: Buying Real Estate -- Not the Same as Buying Cars

Credit for Buying Real Estate is Different than Credit for... Read More

Why Mobile Homes?

There are mobile homes for sale, for much less than... Read More