New Marketing and Design Psychology ideas help you stage homes for sale to motivate buyers and generate top dollar. Instead of leaving investment houses vacant, my husband and I add a few props to increase our profits.
Visit nearby model homes and examine the way the interior designers furnished the homes. Notice how the designers under furnished the model homes by using just enough accessories to make a superb presentation, but not too much to make the rooms seem crowded or small. Using a few props to dress up your house helps you sell for the maximum profit in several ways:
1. Props chosen with underlying psychological benefit supplement the emotional reactions desired, including the perceived room temperature.
2. Props add perspective with visual depth -- vacant rooms look flat.
3. Props help to keep property in the mind of buyers who view many houses.
4. Props are focal points for buyers to imagine their own furnishings in the home and get them thinking on living in the space.
Embellishments Equal Extra Dollars
Accessories which we use over and over to dress up different properties for sale include: lush green plants, paintings, mirrors, lightweight round tables with exquisite fabric skirts, and antique side chairs. We have an uncomfortable but great-looking antique sofa, upholstered in leopard print, which we move from dollhouse to dollhouse for visual appeal.
A sturdy table and chairs to sign contacts is invaluable to you. Don't let motivated buyers get away because it is too difficult to finalize the sale at the property. A simple card table with a striking fabric skirt adds soft texture to rooms with all hard surfaces and few furnishings. This helps counter the bleak emotional impact of hard surfaces and vacant spaces.
Borrow props from your home. This saves money and time spent shopping. Also, when you bring the item home again, it seems to show up more and have more importance.
Plan your interior plants and flowers for your selling season. Pick up vases and containers at yard sales. Take advantage of what you have growing either at your dollhouse, at home, or from friends. Freshly cut green tree branches add visual coolness in warm weather and autumn leaves add visual warmth in cool weather.
Don't go overboard with props. You don't want to overcrowd the space or even come close to furnishing it. Buyers like to visualize their own furnishings in your dollhouse.
(c) Copyright 2004, Jeanette J. Fisher. All rights reserved.
Professor Jeanette Fisher, author of Doghouse to Dollhouse for Dollars, Joy to the Home, and other books teaches Real Estate Investing and Design Psychology. For more articles, tips, reports, newsletters, and sales flyer template, see http://www.doghousetodollhouse fordollars.com/pages/5/index.htm
It is no secret that the current real estate market... Read More
"Begin With The End In Mind"I first heard the phrase... Read More
As a successful Boston real estate agent, it always puzzled... Read More
You're travelling in a foreign country and you get arrested... Read More
What is a "distressed" property? What is "bargain" real estate?A... Read More
Does the myth that mobile homes depreciate in value keep... Read More
In the world of real estate, there is a huge... Read More
Welcome to the second portion of a two-part series on... Read More
FSBO, what is it? FSBO means For Sale by Owner,... Read More
Selling your home requires some thought and a clear plan... Read More
In the sales contract, the sellers of your new home... Read More
Let's say you've had your home on the market for... Read More
Buying foreclosures can be extremely profitable for real estate investors.... Read More
Please don't call it "flipping."Some real estate investors who practice... Read More
In addition to zoning, some properties have covenants recorded at... Read More
It is possible to save £1,000s selling your home privately... Read More
When you're selling your own property, whether it's a house,... Read More
Prospecting for leads is by far the most difficult part... Read More
One of the biggest problems individuals just starting out have... Read More
Each element has a specific color associated with it. Because... Read More
What can go wrong? About a gazillion things, but this... Read More
If you're selling your home, there are going to be... Read More
Recently I closed on the sale of two homes. They... Read More
The UK has gone property TV crazy. There are now... Read More
Finding a rent-to-own house is one of the many ways... Read More
So, it's home hunting time. Where do you start? Who... Read More
Houses for sale by owner, also known as "FSBOs," are... Read More
Now that you've chosen a real estate professional to sell... Read More
Real Estate is a multi-faceted investment arena - there are... Read More
The preconstruction process is an innovative real estate investment opportunity... Read More
Getting your real estate website more traffic is easy if... Read More
When I was a young child I had many annoying... Read More
An effective real estate advertising strategy entails a 'shotgun' approach.... Read More
STEP#1. First you have to recognize that in order to... Read More
So you want to buy a home? This is a... Read More
Branded Email in the Real Estate IndustryYou're in the real... Read More
The conclusion of final agreement between a seller and a... Read More
Renters are often in a quandary as to whether it... Read More
First, lets start with what it is. Curb appeal is... Read More
What is title insurance and why should any buyer get... Read More
If you're looking at Lease Purchasing as a business, you'll... Read More
Happy, Long-term Good Tenants Paying On Time How to Create... Read More
Many real estate investors make $5,000 to $10,000 or more... Read More
When is the best time to buy? When is the... Read More
Of course you're curious, and you'd like to see what... Read More
Turn the Television on any Sunday morning and you'll find... Read More
Beauty is in the eye of the beholder, particularly when... Read More
From the desk of Colm Dillon ... Author "Residential Development... Read More
If you are serious about selling your home, you probably... Read More
How do you decide whether to sell your home (or... Read More
When considering buying or selling a home, seniors have a... Read More
You may be of the opinion that you don't need... Read More
Identity theft has been a hot topic in the news... Read More
Your boss has just given you the career opportunity of... Read More
This article will show you how to sell your home... Read More
When I was a young child I had many annoying... Read More
There are three important questions that you must understand and... Read More
Aloha! If you are interested in choosing a Maui income... Read More
All of us know that real estate commissions can work... Read More
In a previous article, we wrote why we believe that... Read More
Most people in America rent a personal dwelling!Just think how... Read More
In investment real estate the quickest way to wealth is... Read More
Real estate investing usually begins with the purchase of a... Read More
In the superheated San Francisco Bay Area property market, foreclosed... Read More
My husband and I were eating breakfast at the Good... Read More
Buy HUD homes are sometimes the cheapest option available for... Read More
Real Estate |