The Lucrative Power of the Digital Era - Info Marketing

There are certain things we need in life that must be bought and replenished time after time - toothpaste, guitar strings, food (a personal shopping list of mine). Food goes off. Eventually it starts to grow mould and becomes stale with a disposable future. Information is the same - leave it long enough and it becomes outdated and you need to get a fresh replacement. In a book store, the paper becomes encrusted with yesterday's news, but online authors are keeping up with their niche and its changes thanks to the one-click science of internet commerce. You can take advantage of this industry and its replenishable product nature.

People seem to think this is obvious though, and it is to a certain extent. What marketers don't realize is you can tell people what they want to buy in the info industry. There will be home buyers out there that don't even think about "buying for only $1-10 down with no credit checks". Similarly there will be home buyers who don't know how to save $13,000 in fees. There is hot-selling information about these on the internet. In the book stores though? Zip. Who would spend months writing a book, spend even longer getting it produced and distributed only to find the information went out of date a month ago? Only the digital info space can give birth to such impulse creations and have them selling within days.

One very effective method of affiliate marketing is not found online, but in the offline world, locally. See, everyone is offline all the time, but only a relative handful are online, and certainly not all the time. This is where the new, fresh digital era of information appeals to the niche markets - offline exposure reaches people that are new to all this; people that perhaps never even considered buying an e-book on their favourite passtime or a problem that they want a solution to.

A digital information product to the offline world is like what digital news is to the newspaper - more choice, less waste, instant delivery, ease of use, multimedia extensions and so forth. People seem to be taking well to the digital revolution and this in itself is an attraction - to be part of it. You, as a marketer can exploit this - "why read pages of text when you can watch step-by-step videos?". The instant "update factor" of downloadable info products is also very attractive to buyers. Updates are usually given free to digital product owners, meaning they get more value for their money. Again, as an affiliate marketer, you can cash in on this innate benefit within the nature of this industry.

Highlight how responsive these digital products are to the world changing around us, how instant and efficient they are, and how there are things you can find in Clickbank's library that would never appear in your local book stores (for one because there isn't enough room). Go to offline shows, events and seminars in your chosen niche to promote these beneficial digital gems to the offline world. Use those classified ads to pull people online, for a change, through your link.

Marketers underestimate the info product industry believing it's just some craze of sorts. The truth is, it's still young and fresh and as long as there are authors to churn out the goods, people will start to realize there is no more effective way to get such presently relevent information out there.

One day, only fiction will occupy the paper book shelves.

Mike Beatham runs a free video and audio e-course on affiliate marketing, specifically aimed at the info product market. If you are interested in making money selling author's info products in any niche, benefit from his free course at: http://www.futureaffiliate.com

---

Affiliate Marketing

Simply put, Affiliate Marketing is one of the most common... Read More

How to Grow an Affiliate Marketing Business

The biggest failure in affiliate marketing is not collecting prospects'... Read More

Back-End Selling With Affiliate Marketing

More and more people are getting into online businesses for... Read More

Spending More Money Than You Make In Your Online Business?

Have you been lured into online business and internet marketing... Read More

Making Money Online

If you are a webmaster, you will see this everyday... Read More

Top Three Internet Marketing Two-Tier Affiliate Programs

If you run an Internet marketing web site and sell... Read More

Hey, Stop Stealing My Affiliate Commissions!

Don't get offended, I was not speaking directly to you.... Read More

In Mourning for the Google Cash System

Do you remember when you could pick an affiliate program,... Read More

How to Start Your Own Affiliate Program ? Internet Marketing

This is how most entrepreneurs become filthy stinking rich! EVEN... Read More

Generate More Sales in ANY Affiliate Program ? Part One

It is my opinion that the best AFFILIATE PROGRAM ever?is... Read More

Backend Profit Secrets and Viral Marketing

Once you truly understand the power of backend profits, you'll... Read More

Free and Effective Affiliate Marketing Using Articles and Traffic Exchange Sites

Affiliate marketing is an extremely tricky subject and so is... Read More

Five Ways to Increase Your Affiliate Sales

Most home business owners are involved with affiliate marketing. As... Read More

11 Awesome Ways To Explode Your Affiliate Commission

1. Start your own affiliate program directory. Join a large... Read More

Your Own Affiliate Program

What better avenue to drive high quality and targeted traffic... Read More

How Joint Ventures Can Catapult You to Success

Substantial opportunities for increased sales and profits are missed by... Read More

How to Create Multiple Streams of Income, Part 2

A while back I wrote a little article called "My... Read More

Affiliate Marketing - Join in on the Success of the 2nd Wave

What do I mean by '2nd Wave'? Let me explain:Can... Read More

Three Easy Ways to Become a Super Affiliate and Earn Cash Quickly

If you want extra cash every month, you have to... Read More

Affiliate Marketing - Ten Excellent Reasons Why You Should Do It

There are many opportunities to make money working on the... Read More

The Key to a Successful Affiliate Program

Two Christmases ago I tugged on one of those paper... Read More

How To Increase Your Affiliate Commissions!

So you've joined an affiliate program, but really haven't figured... Read More

Affiliate Marketing - Make Big Bucks Through Your Internet Home Business

Affiliate marketing has become a booming industry thanks to the... Read More

Reseller vs Affiliate ? Which One Is For You?

Have not decide if becoming an affiliate is for you?... Read More

Article Marketing 101 For Affiliate Program Managers

This article is for Affiliate Program Managers: Interested in increasing... Read More

How to Become a Better Affiliate

First of all you need to understand that an Affiliate... Read More

Promoting Affiliate Programs through Personal Recommendations

Publishing articles online is a highly effective way to increase... Read More

Multiple Income Streams From Niche Markets

Multiple income streams; exciting words, but what does it mean... Read More

5 Strategies to Boost Your Affiliate Sales

Are you promoting affiliate products?This article will show you 5... Read More

Revealed The Myth of Making Money Through Affiliate Marketing

Many people enter into the affiliate marketing arena with the... Read More

Affiliate Programs... A Not THAT Easy Start To Your Own Online Business

"Where is all the help I'm supposed to get. I... Read More

Affiliate Assets -- Discover the 3 Secrets That Will Turn Your Affiliate Link Into a Business

Your affiliate marketing business is just that ? a business.... Read More

Collect Visitors Info First Before Sending Them To Affiliate

Honestly, I'm not a big affiliate fan because in the... Read More