Vision Means Passion - Whats Yours?

Interestingly, the word vision can be interchangeable with the word passion.

But small business owners often forget to promote the true reason for being in business. They've lost touch with their passionate vision.

Passion is defined as an intense, driving, or overmastering feeling or conviction. Vision means unusual discernment or foresight - a person of vision.

Our vision (passion) is that intense driving conviction of unusual foresight that involves people in our story.

It is an authentic story because it comes from our heart. It's the reason we do what we do. And authentic stories are how we persuade people to use our service or product (ideas) over many other choices.

But for a majority of people in small business, vision is lost somewhere between starting the business and dealing with the day-to-day challenges and opportunities that arise.

Ask Yourself This Question

Why did you go into business in the first place?

Like many people, you probably got started with a vision you felt passionate about. Somewhere along the line you fell victim to day-to-day, reactive thinking and never returned to your original business vision. It became diluted and never rose from the ashes again.

What Can I Do to Rediscover My Vision?

Remembering the reason you started your business is the first step. Follow the action steps below to rediscover it.

Next, tell people the story of how you got started and why you love what you do. That story should be on your marketing collateral, web site, sales presentations and phone messages.

Passion is that single, illusive thing that attracts clients. Passion helps you stand out from other businesses who are selling rather than telling a "passionate, authentic story about a unique business vision".

Action Steps to Develop Your Vision

1. Create an Authentic Vision Story. Start by considering the reason you started your business in the first place. Think back, when you first started out, what were you excited about?

2. Write down one sentence that tells the value you provide to others. This is the true reason anyone is in business.

3. Next, write down your competitive advantage. How are you different than the competition?

4. List single sentence statements that tell people your identity. Remember, image is dead. Clients and prospects need a strong authentic identity to understand exactly who you are and what you stand for.

5. Add your niche to this list. What single group of people do you best serve?

6. List the type of client you most enjoy working with. Include both professional and personal qualities. Understand who your ideal client is.

7. Weave the 6 points above into a compelling story.

8. Memorize that story. Focus on your ideal client only. Tell every ideal prospect you talk to this week your Authentic Vision Story.

9. The results will surprise you. Your prospects will seem more receptive. Your clients will be more willing to help you spread the word.

Follow these steps and you are guaranteed to find more enjoyment in your business.

© Copyright 2005, Bill Gluth, Develop Your Vision, All Rights Reserved.

Bill Gluth is the motivator of focused change. He is the first to specialize in teaching small business owners how to be extraordinary in a commodity driven world.

Since starting Develop Your Vision in 2001, Bill has helped business owners achieve balance, satisfaction and profit with freedom by understanding the unique "vision" that sets one business apart from their competition.

Bill teaches strategies that turn dreams and goals into accomplishments by successfully reaching tightly defined niche markets using inexpensive, creative, Human Touch ideas and methods.

To find out more about Bill Gluth, Develop Your Vision, visit his website at http://www.developyourvision.com or his Blog at http://www.billgluth.com.

---

Why You Must Stop Setting Goals

My goal in life is to have no goals. They... Read More

Productive Goal Setting

There's been a lot written about goal setting and there... Read More

Goal Setting and Goal Getting: Go Use This Stuff!

Q. I have always had such trouble with doing this... Read More

A New Conversation About Dreams - The Power of Intention

It's time to change the way we think and speak... Read More

A Fundraising Road Trip: Planning & Achieving Your Goals

Do you ever daydream about going on a great vacation?... Read More

Top Ten Methods for Never Achieving Your Goals

Top Ten methods to never achieve your goals:1. Be really... Read More

Mission Statements Improve Goal Setting and Decision Making

A Mission Statement consists of a short phrase or a... Read More

How to Turn New Years Resolutions into New Year?s Results

Are you ready to learn how to finally turn your... Read More

How To Get Real

"What we need most, is not so much to realize... Read More

To Reach Goals: Bypass Resistance & Gather Assistance

To reach goals, consider this illustration: If you see roadblocks... Read More

How to Replace Bad Habits with Good Ones: The Science of ?Habit Management?

Few things are more difficult than kicking bad habits or... Read More

Writing a Mission and Vision Statement

Last year, I attended a seminar where the attendees were... Read More

Keep a Dream Journal: Why Bother?

Want a key to unlock your inner wisdom? Try keeping... Read More

Goal Setting and Goal Getting: Here Are Some Quotes that Can Change Your Life

Here are several quotes about setting and achieving goals. My... Read More

Goal Setting - My Disappointing Discovery

Goal setting has become almost an industry in itself with... Read More

Re-invent Yourself : 7 Steps to Becoming a New You!

Do you like your life the way it is? Would... Read More

Willpower: Who Needs It? Not Me

What is this mysterious creature, this intangible element, this phantom... Read More

Goal Setting ? The Importance of Stern Resolve!

"Every man should be born again on the first day... Read More

The Psychology Of Success

Everybody has a dream. A fantasy, if you like. Usually... Read More

Is that W-A-L-R-U-S?

A few years back, I went to London, England. I... Read More

Excellence is Never an Accident

"Excellence is never an accident; it is always the result... Read More

Treasure Map Your Next Success

Treasure Map Your Success for 2005Treasure-mapping is the process of... Read More

7 Questions To Tap Into The Limitless Power Of Your Subconscious Mind

When you map out what you want, you let go... Read More

Achieve Goals Using The Lasso Principle!

Here is a unique way to combine your breath and... Read More

In Pursuance of Your Dream Career

What do u wanna be when you grow up?" "... Read More

Setting Financial Goals - Part 2

In my earlier article "Setting Financial Goals ? Part 1"... Read More

I Need to Accomplish Something

Do you have trouble taking a day off? Boy, I... Read More

Goals ? The Forgotten Success Element

Goals are extremely important and are the key to any... Read More

Setting Goals for Success

"In any and every given moment of your life, you... Read More

Top 10 Ways to Ensure New Years Resolution Success

Did you know that fewer than 10% of people who... Read More

How to Set Effective Goals That Guarantee Your Success

In this article, I will be sharing with you the... Read More

Seven Steps To Planning A Successful Future

Being successful in life is difficult unless you ensure you... Read More

Turn The Escape Key Now

"I think I know how bank robbers feel as they... Read More