Fashion Marketing 101

In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for-all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.

Fashion marketers are creative. At the core, the profession is about connecting with the image-the lifestyle-the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.

Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.

Ultimately, fashion marketing is a fun profession-changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business-making for a highly rewarding career to the ambitious and innovative.

Amie Pronowski writes about style topics such as fashion marketing.

---

Beach Wardrobe

It's that time of year when we pack up our... Read More

The New Wedding Band Styles

You've decided to tie the knot and now you've got... Read More

Fashion Tips: 5 Ways To Look Fabulous in White

Do you see white in your future? No, I'm not... Read More

Sparkle and Shimmer With This Seasons Metallic Fabrics

The fashion world is buzzing this year as metallic fabric... Read More

Wolf Jewelry: Dances With Vogue

When shopping for jewelry, one can see two extremes in... Read More

Clip Earrings: A Pierce-Less Sense of Style

Pierced jewelry is all the rage among both the young... Read More

The Ring - Step Back in History

The popularity of rings increased during the medieval period. People... Read More

The Perfect Swimsuit For You

Shopping for and buying a swimsuit or bikini can be... Read More

Take Advantage of Hot Weather Before It Ends ? A Swimsuit For Your Body!

Instead of sitting indoors in the air conditioning, get outside... Read More

Cat Jewelry: Freeing the Inner Feline

"Cats are possessed of a shy, retiring nature, cajoling, haughty,... Read More

How to Care For Your Designer Handbag

Whether your designer handbag is a Louis Vuitton, a Gucci,... Read More

How Body Piercing Works

An impressive number of people around the world have body... Read More

Ralph Lauren 2005 Spring & Summer Collection

The Ralph Lauren Spring & Summer 2005 Collection is simply... Read More

Sterling Silver Jewelry Fashion Trends for the New Year and Beyond

Each year, on fashion runways from New York to Paris,... Read More

Shopping for Plus Size Erotic Lingerie Online

Being overweight no longer excludes you from wearing sexy lingerie... Read More

Mens Fashion - How To Create Lasting And Permanent Styles

Many men and women do not have much idea about... Read More

Sunglasses; Function Doesnt Have to be Ugly

There are many reasons that we wear sunglasses. They keep... Read More

Dolphin or Not a Dolphin?

Dolphin or not a dolphin? That is the question! You... Read More

How to Spot a Fake Designer Purse or Handbag

When you finally decide to dish out a large amount... Read More

All About Cameos

There is something about a cameo that it truly captivating.... Read More

Recycle Vintage Furs

Vintage is all the rage in fashion from sparkling costume... Read More

Fashion After 40

With so many designers and trends targeting the svelte body... Read More

Men?s Fashion - Designer Suits

"Two thousand dollars for one suit?! Are you crazy? I... Read More

History of Charm Bracelets

The custom of wearing charm bracelets dates back thousands of... Read More

Jewelry and Gemstone Care & Cleaning Tips

Diamond earrings, emerald rings, ruby bracelets, sapphire pendants; no doubt... Read More

Handbag and Purse Trends 2005

Handbags are becoming the most popular fashion accessory on the... Read More

Gemstone Treatments

Though not common knowledge to the public, most gemstones are... Read More

Travel With Style

Your heading out for that vacation you've been waiting sooo... Read More

Fedoras & Floppy Hats - Hot Hot Hot for 2005 & 2006

For those of you that love hats you'll be in... Read More

Anklets Ahoy!

"Hail to that foot of the lusty beloved which hits... Read More

Helpful Suggestions for Purchasing Sunglasses

There are so many styles to choose from, just how... Read More

Dolphin Jewelry Promotes Environmental Awareness

"And when the day comes that we can communicate intelligently... Read More

Celebrities Like Their Pearls

Pearls never go out of style ? they are always... Read More