Summary: Even with a wide variety of sources available, coming up with an idea as the basis for a new venture can still be a difficult problem. The entrepreneur can use several methods to help generate and test new ideas including focus groups, brainstorming and problem inventory analysis.
The following are some of the key methods to help generate end test new ideas:
1. Focus Groups ? these are the groups of individuals providing information in a structural format. A moderator leads a group of people through an open, in-depth discussion rather than simply asking questions to solicit participant response. Such groups form comments in open-end in-depth discussions for a new product area that can result in market success. In addition to generating new ideas, the focus group is an excellent source for initially screening ideas and concept.
2. Brainstorming ? it is a group method for obtaining new ideas and solutions. It is based on the fact that people can be stimulated to greater creativity by meeting with others and participating in organized group experiences. The characteristics of this method are keeping criticism away; free wheeling of idea, high quantity of ideas, combinations and improvements of ideas. Such type of session should be fun with no scope for domination and inhibition. Brainstorming has a greater probability of success when the effort focuses on specific product or market area.
3. Problem inventory analysis? it is a method for obtaining new ideas and solutions by focusing on problems. This analysis uses individuals in a manner that is analogous to focus groups to generate new product areas. However, instead of generating new ideas, the consumers are provided with list of problems and then asked to have discussion over it and it ultimately results in an entirely new product idea.
The entrepreneur is not limited by only the three methods presented in this article. There are other creative problem solving methods and techniques that are also available.
Copyright 2005 Stephen Pierce
Stephen Pierce is strategic marketing advisor, innovation facilitator, author and speaker. He provides strategies that make growing profits in your business a fast reality. Learn how to get Marketing Momentum for real business success. To receive your free online video coaching visit: http://www.stephenlive.com or request your free Innovation Audit at http://www.innovationmarketers.com
The success and failure for the entrepreneur is largely dictated... Read More
1. Why should I not compete with others?The very concept... Read More
If you look up the definition of hero in Webster's,... Read More
Have you ever imagined what it would be like to... Read More
Yesterday was a beautiful, sunny day in New York and... Read More
Why, exactly, do you want to go into business for... Read More
If you look at those Corporations in franchising today you... Read More
Living in the twilight zone has its advantages. In the... Read More
7 Financial Strategies for Transitioning from Salaried to SoloA 40's... Read More
1) Go back to basics. Take a couple of steps... Read More
Companies seeking capital often ask how long the Executive Summary... Read More
I recently conducted a lil' survey asking my colleagues what... Read More
How you think, your relationship with yourself is what decides... Read More
With billions of dollars of venture capital residing down the... Read More
"Half of any job is having the right tool" was... Read More
It is widely held that one of the most important... Read More
Forging partnerships to improve market penetration has become commonplace, particularly... Read More
There are a whole range of reasons why customers buy... Read More
If you believe that every little bit helps then keep... Read More
The world sure has changed in the last two-decades hasn't... Read More
It seems odd to think of a person opening a... Read More
Franchise companies are not born they are made and when... Read More
We've all seen the hype: "We'll put your plan in... Read More
IntroductionKnowledge is the key resource that forms the institutional basis... Read More
Not having enough money for a comfortable retirement tops the... Read More
A recent poll conducted by Forbes magazine shows that majority... Read More
Does A Franchise Meet Your Needs?When you think of becoming... Read More
Some of us are born into families with "it", some... Read More
The successful entrepreneur is generally more inclined, once a business... Read More
According to the latest edition of Pool and Spa news;... Read More
Too many people are trying to start their home businesses... Read More
A number of economic changes are magnifying the role of... Read More
Starting your own private label clothing company is not as... Read More
Women business owners are our only clients, so naturally we... Read More
Does the idea of running your own business sound exciting?... Read More
What is it that sets a successful businessperson apart from... Read More
The first step in deciding whether to start a business... Read More
Okay, I'll begin by telling you that I've been divorced... Read More
Want to know why certain people succeed and others don't.... Read More
Many of us slave away for years for one uninspiring... Read More
Richard Branson, billionaire founder of Virgin Records and Virgin Atlantic... Read More
When I got into business I wanted to build a... Read More
How do franchise companies come to be? How do they... Read More
Habits get a bum rap. When you think about your... Read More
Would you like to increase your chances of business success... Read More
"Half of any job is having the right tool" was... Read More
Are you busy? Everyone's busy! Ask anyone they'll tell you... Read More
Romans had a phrase for this- First among Equals.Online marketing... Read More
Being an entrepreneur and running a successful home-based business is... Read More
Our client in Chicago did, located right outside downtown too...a... Read More
In the popular 1980's movie "Dune," man learned that by... Read More
1) Go back to basics. Take a couple of steps... Read More
Hair care has been around as long as humans have... Read More
Frequently overlooked and hidden deep within our marketing tool box... Read More
The following laws will provide guidance on how to act,think... Read More
It always amazes me when I see someone on television... Read More
It's not uncommon to reach your 30s, 40s or even... Read More
You should wait until you're older and have more business... Read More
In my last article, "Follow That Guru", I told you... Read More
"The expectations of life depend upon diligence; the mechanic that... Read More
Hello Creative Entrepreneurs!Welcome to the e-class on Creativity & Entrepreneurship:... Read More
Mission Viejo, CA - June 14, 2005 - Bob Meyer,... Read More
With the economic downturn, students in all the major business... Read More
They're really are powerful million dollar opportunites everywhere.Ok, let me... Read More
If you want to compete in the world of high... Read More
Living in the twilight zone has its advantages. In the... Read More
Entrepreneur |