Does the Length of a Domain Registration Affect Your Search Engine Rank?

Does the length of your website's domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, "Certain signals may be used to distinguish between illegitimate and legitimate domains. For example, domains can be renewed up to a period of 10 years. Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain and, thus, the documents associated therewith." According to this statement in the patent, domains that expire in 10 years are more valuable and legitimate than domains that will expire in less than a year.

Google, in general, is always looking for ways to weed out the bad (spammers) from the good (legitimate) websites. I suspect that they looked for a pattern among the good, legitimate websites and found that most good, legitimate websites have a commitment towards their business and their domain name-they register it for a long period of time. In other words, the theory behind all of this is that if you register a domain name for several years it shows Google that you're committed to that domain name. If you register a domain name for 1 year then you're not as committed to that domain name. A lot of spammers use "throw away" domain names and register them for only a year. So, Google uses the length of time that a domain is registered to determine whether the owner of that domain name is committed to it or not.

One domain name owner I talked to recently told me that renewing his domain names once each year was a part of his business plan. He made a certain amount of money each year from each domain name/website, and he didn't want to cut into the profits of each site by renewing each domain name all at once for several years. "Renewing a domain name for 10 years or even 2 years ahead of time means that I have to spend more money. If I have to come up with $50 or $100 more per year for the domain renewal fees it cuts into my profits", says John, who wished to remain anonymous. John's website is probably exactly the type of website that Google wishes to identify. Google is looking to identify quality, well-established websites whose owners are committed to their domain names. According to the statements made in Google's patent, Google thinks that websites that have been renewed for a long period of time meet that standard.

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name's expiration date might help your search engine rankings, keep in mind that this may be only a small boost (or a "tie-breaker" among two websites) when it comes to the actual search engine rankings. And, be aware that just because Google has a patent on the idea it doesn't mean that they're actually using that criteria now to rank websites. They, too, want to stay ahead of their competition (mainly Yahoo! and MSN).

I've registered the domains that I really care about for at least 10 years. Initially, I registered these domains for a long period of time because I didn't want to lose them-and I didn't want to go through the somewhat-lengthy annual process of renewing them every year. Since most domain names I own come up for renewal at different times during the year, it seemed as though I was renewing a domain name at least once a month-and renewing them for a few years put it off for a while.

Expired domain name buyers are prevalent nowadays. If your domain name expires, there's a good chance that someone watching will register your domain name within seconds after it expires. If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalize on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year. Dotster (www.dotster.com), another leading registrar, offers domain name registration and renewals for up to 10 years at a cost of $129.95.

What's the bottom line? If you're committed to your online business, your website, and your domain name, then renewing your domain name for a long period of time will not only stop expired domain buyers from registering your domain name when it expires, it will show Google that you're committed to it-and that may give you a boost in the search engine rankings, as well.

Bill Hartzer is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. Extended bio info:

Bill created his first website back in 1996 to help promote his former database software business. It was then when he learned about the power of the search engines and web search, which helped potential customers find his business online.

Bill Hartzer has over 15 years of professional writing experience. He has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Mr. Hartzer combines his writing and online skills to create compelling and useful websites for corporations worldwide. Mr. Hartzer focuses on the optimization in the business to business arena, but applies these optimization skills to business to consumer websites, as well.

---

Earn Money With Parked Domain Names

Do you have domain names that you are not currently... Read More

What Questions Should You Ask Yourself When You Select Your Domain Name for Your Home Business?

So you want to be an Internet superstar, work from... Read More

Domain Squatting Explained

The one thing that annoys me most about the topic... Read More

How to avoid copyright infringment in your domain name

One of the most important aspects of choosing a domain... Read More

Protecting Your Domain Names

Domain Dispute is no longer news unless a Madonna or... Read More

How To Boost Affiliate Profits Using Secret Domain Tricks

Want to increase your affiliate link click-through rates and profits?Then... Read More

Domain Name: Why Do You Need One Anyway?

I come across sites all the time that are obviously... Read More

Domain Name Secrets Revealed

If internet is about interactivity between websites, domain name is... Read More

ICANN Registrar: jp-Domains for Anybody

Cologne, October 10 2004. ICANN Registrar Secura announces today, that... Read More

Think All the Good Domain Names are Taken?

Have you heard of the other tlds (top leve domains)... Read More

Deleted Domains Can Kickstart a New Website

Are you getting ready to launch a new website online... Read More

Whats in a Domain Name?

You've decided to start up your own website. You've weighed... Read More

Tips and Tricks To Getting Top Money for your Domain Names

Would you like to be that lucky person who sells... Read More

The Sub-Domain - An Affiliates Friend

It's surprising, at least to me, the amount of Affiliates... Read More

Get Your Own Domain Name Or Die Online

Would you buy from someone with an "@yahoo.com" e-mail address?... Read More

8 Million de-Domains

DENIC, the registry of the German Top Level Domain (TLD)... Read More

Whats In A Name: Selecting the Right Business Name

With all that's written about selecting a domain name, I... Read More

Liberalization of in-Domains?

Communications and IT Minister Dayanidhi Maran has -as Hindustan Times... Read More

Signing up for a Domain Name? Consider Private Registration

A plethora of websites exists to register a domain name.... Read More

Know How DNS Works

Domain name Servers (DNS) are an important but invisible part... Read More

A Guide to Sell Your Domain Name Quickly

Everyday I read this question on different forums "how I... Read More

Domain Name Strategies Maximize Profits

Whether you want to come up with your own original... Read More

Virtual Airport

Aero Registrar Secura GmbH proposes to the IT departments of... Read More

A Very Simple 3 Step Process To Find That Perfect Domain Name Using Some Free Online Tools

So you finally decided you want your very own home... Read More

The truth about hyphenated domain names

There is a lot of confusion about the use of... Read More

Understand the Domain Name System

Ever wonder why DNS systems came into existence? Efficiency. Every... Read More

Choosing Your Domain Name ? Internet Marketing

This is actually an important key to your business and... Read More

A Little Secret About Public Domain Treasures

I bet this little secret is going to get YOU... Read More

Understanding The Value of Expired Domains

I would like to explain a few things related to... Read More

8 Tips for Choosing a Domain Name

If you're just starting out on the Internet, choosing a... Read More

What?s In A Domain Name?

Choosing a domain name is a very important first step... Read More

ICANN or I CANNot that is the Question

Well, it seems we should all be very busy registering... Read More

Whats In A (TLD) Name?

They're pushing for a top level domain (TLD) exclusively for... Read More